Sales Director - London

London Sales Director
Home based

We’re seeking an experienced commercial leader to take full ownership of the Greater London revenue budget and drive sustainable growth across one of our most important markets.

As London Sales Director you will lead a coordinated sales strategy that protects and grows existing customer revenue, wins high-quality new business, and develops additional revenue streams — all while maintaining strong margins, service standards and profitability.

You will report directly to the Sales & Marketing Director and have full accountability for the territory’s commercial performance. You will also provide direct line management to one Regional Sales Manager, setting clear objectives, coaching performance and ensuring effective market coverage.

Experience within the HVAC, temporary heating & cooling, boiler or chiller sectors (or a closely adjacent industry such as construction, facilities management, plant hire or industrial services) is highly desirable.

Key responsibilities will include:

• Own the full Greater London revenue budget and deliver against ambitious targets
• Build and execute annual/quarterly sales plans with clear priorities and measurable growth objectives
• Lead key account development and personally drive major new business opportunities
• Manage complex proposals, tenders and commercial negotiations
• Own the London sales forecast and pipeline, identifying risks early and taking decisive action
• Line manage, coach and develop one Regional Sales Manager
• Collaborate closely with operational and technical teams to deliver commercially sound, customer-focused solutions

About Cross Rental Services:

Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment.

We are relentlessly focused on our customers and take pride in long-term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements.

Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.

What We’re Looking For:

• Proven senior sales experience with full accountability for a substantial territory or regional revenue budget and a strong track record of delivering against targets
• Demonstrable experience of line managing, coaching and developing sales professionals
• Strong record of winning new business, retaining existing customers and growing strategic accounts
• Ability to build and execute structured sales plans, manage pipeline performance and produce reliable forecasts
• Sound commercial judgement across pricing, negotiation, margin management and profitable growth
• Confidence working with senior decision-makers and multiple internal stakeholders
• Strong analytical, communication, influencing and organisational skills with the ability to prioritise effectively
• Self-motivated, resilient and comfortable operating autonomously in a fast-paced, entrepreneurial environment
• Flexible and willing to travel across Greater London to meet customers and support the team

Desirable

• Experience selling within the HVAC, temporary heating & cooling, boiler, chiller or related equipment rental sectors
• Background in an adjacent market such as construction, facilities management, plant hire, industrial services or building services

What we offer:

• Competitive salary with a quarterly bonus based on individual revenue & margin
• Company car and fuel card
• 25 days’ holiday + bank holidays, company pension, private medical insurance, life assurance & corporate eyecare scheme.
• Continued learning & development supporting your career progression.

Why Join Us?

At Cross Rental Services, we live by five key values:

Respect - We treat everyone with dignity, value diverse perspectives, and foster an inclusive workplace.

Accountability - We take ownership of our decisions, actions, and results.

Teamwork - We communicate openly, collaborate effectively, and support each other to succeed.

Commitment - We are dedicated to delivering exceptional results, maintaining high standards, and building lasting relationships.

Integrity - We act with honesty, transparency, and professionalism in everything we do.

Cross Rental Services is an equal opportunities employer committed to diversity, inclusion, and upholding ISO standards for health & safety, environment, and quality.