Regional Sales Manager

Cross Rental Services are recruiting for a hungry, highly competitive sales professional who lives for new business development, smashing targets, and winning new customers. This is not a maintenance role. It’s a business development position at the heart of our regional growth strategy. You’ll own the East Midlands territory, proactively hunt new opportunities, convert them, and build long-term revenue streams — while strategically growing an existing account base.

We are looking for candidates with proven B2B sales experience, regardless of sector, who can bring fresh thinking and a different perspective to our sales growth strategy.

About Cross Rental Services: Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment. We are relentlessly focused on our customers and take pride in long-term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements. Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.

What You’ll Do:

• Drive regional revenue growth through proactive identification, qualification and conversion of new business opportunities
• Research target markets, generate your own high-quality leads and execute clear calls to action
• Build and grow a portfolio of existing customers, maintaining strong relationships and ensuring high satisfaction
• Develop and deliver structured sales plans with clear, measurable targets that you are determined to exceed
• Ensure every opportunity meets margin expectations and contributes to overall profitability
• Work autonomously while collaborating effectively with internal teams to support key account growth

What We’re Looking For:

• A track record of consistently exceeding sales targets
• Love the chase of new business and closing deals
• Commercially sharp, resilient, and comfortable working independently
• Align with our values: Respect, Accountability, Teamwork, Commitment, Integrity

What we offer:

• Competitive salary with company car
• Quarterly bonus based on hitting revenue targets with uncapped potential
• Beyond 25 days’ holiday + bank holidays, company pension, private medical insurance, life assurance & corporate eyecare scheme.
• Continued learning & development supporting your career progression.

Our Mission:

• We are customer centric. That means we provide excellent and agile service, which is right first time, every time.
• We are trusted partners. That means our customers trust us to work with them to solve complex engineering problems with precision.
• We are innovators. That means we use our expertise to grow our business, constantly looking for opportunity to innovate and improve.
• We are one team. We aim to grow talent by fostering pride and passion in the business, developing our people through education and having fun.

Cross Rental Services is an equal opportunities employer committed to diversity, inclusion, and upholding ISO standards for health & safety, environment, and quality.