Business Development Manager

Cross Rental Services are recruiting for an experienced and ambitious Business Development Manager, you’ll play a pivotal part in driving new business growth across the London region. Reporting directly to the London Sales Director, this position offers the opportunity to lead proactive initiatives in identifying and securing high-value opportunities, contributing significantly to our company's expansion goals.

This role is primarily dedicated to new business development, with a strong emphasis on originating fresh revenue streams rather than managing existing accounts. You will engage with key sectors including councils, M&E contractors, facilities management companies, and government departments, fostering relationships at various levels to deliver tailored solutions that position Cross Rental Services as a trusted long-term partner.

We are looking to speak to candidates with a proven background in B2B sales to bring unique insights and innovative perspectives to help us achieve our strategic objectives.

About Cross Rental Services: Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment. We are relentlessly focused on our customers and take pride in long-term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements. Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.

What You’ll Do:

• Proactively research target markets and organisations, independently generating high-quality leads and executing clear, purposeful calls to action
• Identify, qualify and originate significant new business opportunities in line with the agreed growth strategy
• Use CRM systems and sales analytics to build and manage a robust pipeline and support data-driven decisions
• Develop and deliver structured business development plans with clearly defined, measurable (and stretch) targets
• Analyse prospective customer requirements and translate them into compelling, value-led commercial and service solutions
• Engage stakeholders at all levels – from operational teams to senior decision-makers – and manage opportunities from initial contact through to contract award and smooth handover
• Ensure every piece of new business meets margin expectations and contributes to overall profitability

What We’re Looking For:

• A track record of consistently exceeding sales targets
• Love the chase of new business and closing deals
• Commercially sharp, resilient, and comfortable working independently
• Align with our values: Respect, Accountability, Teamwork, Commitment, Integrity

What we offer:

• Competitive salary with company car
• Quarterly bonus based on hitting revenue targets with uncapped potential beyond
• 25 days’ holiday + bank holidays, company pension, private medical insurance, life assurance & corporate eyecare scheme.
• Continued learning & development supporting your career progression.

Our Mission:

• We are customer centric. That means we provide excellent and agile service, which is right first time, every time.
• We are trusted partners. That means our customers trust us to work with them to solve complex engineering problems with precision.
• We are innovators. That means we use our expertise to grow our business, constantly looking for opportunity to innovate and improve.
• We are one team. We aim to grow talent by fostering pride and passion in the business, developing our people through education and having fun.

Cross Rental Services is an equal opportunities employer committed to diversity, inclusion, and upholding ISO standards for health & safety, environment, and quality.