Demand Generation Manager

About us

Cronofy is the meeting and scheduling infrastructure powering 180,000 companies worldwide - unlocking their product and AI strategies built on top of our meeting capabilities. We help anytime meetings are business critical: powering interview scheduling for Indeed or Teamtailor, telehealth consultations for Docplanner, appointment booking for GoDaddy or Houzz, and many more use cases across both traditional and agentic workflows.

The role

We’re looking for a Demand Generation Manager to drive pipeline growth and revenue impact by aligning marketing activities to tangible business outcomes. This is a commercially-focused role reporting directly to our Head of Marketing. You’ll develop and execute a demand generation strategy that scales high-intent demand, optimises the buyer journey, and supports our account-based motions. You’ll work closely with Sales, RevOps, and the broader marketing team to ensure our activities are data-driven, experimental, and tied to measurable results. You’ll be marketing a technical product to a technical audience (primarily Product Managers and Developers working in SaaS companies), adapting your GTM to the way they research and buy products. You’ll own the end-to-end demand generation process - from inbound and ABM campaigns to funnel optimisation - ensuring we not only meet but exceed our pipeline and revenue targets.

How you’ll work

• Demand Strategy & Execution: Iterate our demand generation strategy to drive pipeline growth, customer engagement, and revenue. You’ll balance capturing current demand by testing and scaling high-intent channels such as paid and AI search and maintaining a highly effective buyer journey, and generating future demand in close collaboration with your content and product marketing teammates.
• Account-Based Marketing (ABM): Co-own our ABM motion with Sales, using a mix of paid ads, outbound, and targeted campaigns to win our largest accounts in a creative manner.
• Data-Driven Growth: Monitor and optimise the entire funnel, using data and insights to identify challenges, opportunities, and growth levers. You’ll work closely with RevOps to ensure our marketing and GTM stack (HubSpot, Fibbler, etc.) is leveraged effectively to scale our efforts.
• Experimentation & Innovation: Foster a culture of growth through continuous experimentation, turning customer insights into actionable campaigns and tactics. We all know that Demand Generation has changed and will continue changing, so we’re looking for someone who loves testing, adapting and learning - not just applying the same old playbook.
• Cross-Functional Collaboration: Work closely with RevOps, Sales, and the rest of the Marketing team to ensure our demand activities are joined up. We put a lot of effort to avoid silos, build and collaborate in public, and use each other to drive ideas and action.

Expected outcomes within 12 months: clear pipeline growth for our meeting & scheduling infrastructure, and sufficient insights into growth levers to be ready to hit our 2027 objectives and beyond.

Who we think you are

You’re a hands-on, data-driven B2B marketer with a growth mindset. You thrive in fast-paced environments, love experimenting, and are relentless about tying marketing activities to revenue. You’re collaborative, intellectually curious, and adept at building playbooks from the ground up. You’ve got some thoughts, and some hands-on experience on what Demand Generation needs to look like in 2026 (not in 2022).

Your capabilities

• Experience: 5+ years in B2B SaaS demand generation, with a track record of driving pipeline and revenue growth, with ideally one experience marketing to technical audiences (product or developers).
• Skills: Experience across both inbound and ABM motions, strong analytical skills, and experience managing marketing tech stacks (e.g., HubSpot). You’ll likely be T-shaped - deep experience with parts of the buyer journey, with a highly versatile and quick learner approach everywhere else.
• Track Record: Proven success in driving growth and ROI, not just leads.
• Mindset: Results-oriented, highly accountable, and passionate about building and iterating on what works.

How we work

Our principles guide how we approach everyday. We work hard but insist that everyone considers the balance between work and their life and responsibilities outside. We are direct in our dealings with each other. We continuously work to build mutual trust so that we can give each other feedback without fear of it being taken personally. We can support a predominantly remote, office-based or hybrid working model. We do really value face-to-face time and, where circumstances allow, encourage teams to spend regular time together at suitable locations. As our current Marketing team is based in London (near London Bridge), the successful applicant should preferably be based in, or within a reasonably commutable distance, to London central - however we’ll consider exceptional candidates based in the UK or the EU.

Hiring process

• A 20/30-minute screening call with our Head of Marketing.
• A 1-hour interview with our Head of Marketing to explore your experience and approach.
• A panel-based discussion with the Marketing team, including a practical task and principle fit evaluation.

What we offer

• Basic salary of £64,000 - £89,000, depending on experience.
• Pension scheme matched at 5% (gross)
• 25 days holiday in addition to flexible national holidays. National holidays are added to your holiday allowance and you’re not required to take them on the corresponding day.
• 6 personal development days per year to use for learning and development, charitable causes or similar
• Private medical care with Bupa Medicash
• Proactive cash plan for dental, optical etc.
• Life Assurance at 4x your salary
• EAP - Employee Assistance Programme providing 24/7 mental health support
• Extended maternity and paternity leave for new parents and adoption
• Pleo card for work expenses, hardware, travel etc.
• A flexible approach to working; remote, office or hybrid
• A principles driven culture that provides the framework for autonomous decision making and personal development

Our approach to equality, diversity and inclusion

At Cronofy we know that an inclusive working environment is the single best approach to ensure high-performance and inspire innovative thinking. The magic happens when we bring multiple perspectives together to solve the scheduling problems of today and tomorrow. This requires that everyone at Cronofy has equal opportunity to grow, learn, deliver their best work, and develop their careers.