Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and optimise engaging email campaigns while managing social media posts.
- Company: Cromwell is a dynamic retail company focused on innovative marketing solutions.
- Benefits: Enjoy a full-time role with opportunities for creativity and growth in a supportive environment.
- Why this job: Join a vibrant team where your ideas can make a real impact on customer engagement.
- Qualifications: No prior experience required, just a passion for marketing and a creative mindset.
- Other info: Perfect for entry-level candidates looking to kickstart their marketing career!
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Email Marketing Specialist (7021) role at Cromwell
Join to apply for the Email Marketing Specialist (7021) role at Cromwell
Get AI-powered advice on this job and more exclusive features.
Email Marketing Specialist
Purpose of Role
The Email Marketing Specialist will support Marketing Campaign Managers and the wider marketing team in delivering customer email communications, aligned with the marketing plan, lifecycle campaigns, and ad-hoc business requirements. You will also manage social media execution and assist in campaign reporting and optimisation.
You’ll be responsible for developing, implementing, and optimising customer-focused email campaigns and owning organic & targeted social media delivery. The ideal candidate will blend creativity with analytical thinking, leveraging tools like Pardot and Zoho Social to ensure engaging, compliant, and data-driven marketing communications.
Key Responsibilities Email Marketing
- Develop and execute end-to-end email campaigns to support the Marketing Plan
- Proofread and QA all content for tone, accuracy, and compliance.
- Generate monthly reports and insights using Pardot analytics, heatmaps, and GA4
- Drive the content planning and campaign scheduling process for email and social.
- Work cross-functionally to ensure emails are brand-consistent and stakeholder-approved.
- Maintain documentation on email marketing best practices.
- Build and deploy Pardot emails using WYSIWYG and HTML templates.
- Create and maintain Pardot landing pages, forms, and workflows.
- Conduct A/B testing on subject lines, send times, and content.
- Monitor key metrics: open rates, UCTR, and revenue.
- Apply UTM tracking and validate all links pre-deployment.
- Collaborate with CDM team to build and maintain accurate, segmented audiences.
- Ensure compliance with GDPR, DPA, and internal communication policies.
Social Media Ownership
- Schedule and manage posts via Zoho Social across LinkedIn, Instagram, Facebook & Meta.
- Run boosted/location-targeted posts and manage LinkedIn Lead Gen forms.
- Set up integrations for external social media partners and resolve account issues.
- Monitor inbox messages and post engagement; provide performance reporting.
- Coordinate with the external agency on paid social activity where required.
Essential
Experience, Knowledge & Skills
- Strong experience in email marketing and campaign execution (ideally using Pardot or similar).
- Exceptional attention to detail, proofreading, and QA skills.
- Commercially aware with a proactive, energetic, and adaptable approach.
- Excellent communication, organisational, and project management skills.
- Familiarity with CRM/marketing automation tools and segmentation strategies.
- Solid grasp of GDPR/DPA compliance for marketing communications.
- Social media platform knowledge, including content scheduling and performance reporting.
- Data-driven mindset with ability to interpret and act on campaign insights.
- Ability to use code in order to build emails
- Copywriting or creative content experience.
- Experience with Google Analytics.
Desirable
- Confidence in presenting reports and campaign performance to stakeholders.
- Experience working with or briefing external agencies.
Personal Attributes
- Collaborative, with excellent relationship-building skills.
- A self-starter who thrives in fast-paced environments.
- Creative thinker with a customer-first mindset.
- Confident, clear communicator — written and verbal.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Retail Office Equipment
Referrals increase your chances of interviewing at Cromwell by 2x
Get notified about new Email Marketing Specialist jobs in Greater Leicester Area.
Leicestershire, England, United Kingdom 2 weeks ago
Hinckley, England, United Kingdom 1 month ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Email Marketing Specialist (7021) employer: Cromwell
Contact Detail:
Cromwell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist (7021)
✨Tip Number 1
Familiarise yourself with Pardot and Zoho Social, as these tools are essential for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise email campaigns in the past. Be ready to discuss specific metrics you tracked and the impact of your changes on campaign performance.
✨Tip Number 3
Network with professionals in the email marketing field, especially those who have experience with GDPR compliance. Engaging in discussions about best practices can provide valuable insights and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your creative process for developing engaging email content. Think of examples where your creativity led to successful campaigns, and be ready to share your approach to A/B testing and content optimisation.
We think you need these skills to ace Email Marketing Specialist (7021)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and campaign execution. Emphasise your familiarity with tools like Pardot and any specific achievements in previous roles that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of Cromwell's brand. Mention specific skills such as attention to detail, data-driven decision-making, and your ability to work collaboratively within a team.
Showcase Your Analytical Skills: In your application, provide examples of how you've used analytics tools like Google Analytics or Pardot to drive campaign success. Highlight any A/B testing you've conducted and the insights gained from those experiences.
Demonstrate Compliance Knowledge: Since GDPR compliance is crucial for this role, include any relevant experience you have in ensuring compliance in marketing communications. This could be through previous roles or specific training you've undertaken.
How to prepare for a job interview at Cromwell
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous experience with email marketing, especially if you've used tools like Pardot. Highlight specific campaigns you've worked on, the strategies you implemented, and the results you achieved.
✨Demonstrate Attention to Detail
Since proofreading and QA are crucial for this role, be ready to provide examples of how you've ensured accuracy in your past work. You might even want to mention any processes you follow to maintain high standards.
✨Familiarise Yourself with GDPR Compliance
Understanding GDPR and DPA compliance is essential for this position. Brush up on these regulations and be prepared to discuss how you've applied them in your previous roles or how you would ensure compliance in your email campaigns.
✨Prepare for Data-Driven Discussions
This role requires a data-driven mindset, so be ready to talk about how you've used analytics tools like Google Analytics or Pardot to measure campaign performance. Discuss any insights you've gained and how you've acted on them to optimise future campaigns.