Inside Sales Account Manager in Leicester

As our new Inside Sales Account Manager, you'll play a key role in growing our business by developing customer relationships, identifying new opportunities and providing solutions that deliver real value. Through proactive conversations with both existing and prospective customers, you'll uncover their needs and help them get the most from Cromwell's extensive range of products and services.

You'll manage your own sales activity, balancing new business development with growing existing customer accounts and working towards clear revenue and gross profit targets. If you're commercially driven, confident speaking with customers and enjoy the buzz of turning opportunities into long‑term relationships, we'd love to hear from you.

Some of your key responsibilities:

• Proactively identify and develop new business opportunities while growing sales within existing customer accounts.
• Build strong customer relationships, understanding their requirements and recommending cost‑effective solutions.
• Manage your sales activity to achieve and exceed agreed revenue and gross profit targets.
• Follow up opportunities, confidently handle objections and convert conversations into sustainable, long‑term business.
• Promote Cromwell's value proposition, products and services to demonstrate how we can support our customers.
• Maintain accurate customer and sales activity records, ensuring opportunities and interactions are effectively managed.

What do I need to be successful in this role?

• Previous experience within a telephone‑based, target‑driven sales environment.
• A proven ability to work towards and achieve sales targets and KPIs.
• Excellent communication and relationship‑building skills, with the confidence to engage customers over the phone.
• Strong customer service skills with a solutions‑focused approach.
• Commercial awareness and the ability to identify opportunities to grow customer accounts.
• A proactive, resilient and organised approach with the motivation to achieve results.

Experience within the Maintenance, Repair and Operations (MRO) or industrial distribution market would be advantageous, but isn't essential.

What's in it for me?

• A competitive salary alongside a monthly commission scheme that rewards your success.
• Enhanced employer pension contribution.
• 20 days annual leave entitlement plus Bank Holidays. We also offer the opportunity to purchase additional annual leave should you need a little extra time.
• Enhanced Maternity & Paternity pay to support you and your family during life's important moments.
• A company‑funded Healthcare Cash Plan, giving you access to everyday healthcare benefits.
• Employee Assistance Programme (EAP), providing confidential support whenever you need it.
• Additional benefits including Cycle to Work, Company Sick Pay, employee discounts and discounted Cromwell products.

Who are Cromwell?

No matter where you are in your career – or where you want to be – we're here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we're all individuals with unique backgrounds and personalities, but we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of Keeping Industry Working.

Cromwell has been established for over 50 years and is one of the UK's leading suppliers of industrial tools, maintenance, repair and operational products. We provide our customers with an unrivalled range of products and technical expertise, helping businesses across a wide range of industries operate safely, efficiently and effectively.

Diversity & Inclusion

Our aim is to create an environment that is welcoming to all people and ensures we treat each other and our customers with respect. We value different perspectives, encourage innovation and create a workplace where everyone feels able to contribute, develop and succeed.

Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.

We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.

Cromwell is committed to being an Equal Opportunity Employer

We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.

Information for Recruitment Agencies

We always prefer to recruit candidates direct to our business and first, and foremost believe in promoting talent from within whenever possible.

We do not accept speculative approaches including CVs and candidate profiles sent direct to Managers, by receipt of any such email or correspondence, we do not agree to terms and conditions. Any speculative CVs will be considered our own and we will not pay any agency fees.

We have a PSL and those on this will have access to our portal to accept CVs. Should you want to be considered for our PSL, please emailtalentacquisition@cromwell.co.uk