Digital Business Analyst

At Cromwell we support amazing businesses in the UK and internationally to keep their operations running and people safe, and our goal is to become the easiest company for them to deal with. We’re expanding our Digital team and are looking for a Digital Business Analyst to join us in a hands-on role at the heart of our B2B eCommerce platform. This hands-on role suits someone who enjoys Agile delivery, cross-functional collaboration, and turning complexity into clarity.

Purpose of Role

In this hybrid role, based between remote working and our Digital Hub in Leicester, you’ll help shape delivery-ready requirements for our digital product roadmap. You’ll take scope from the Product Owner and translate it into well-defined user stories, leading structured requirement sessions, aligning with stakeholders, and producing INVEST-compliant stories with clear Gherkin-syntax acceptance criteria. By removing ambiguity early, you’ll give delivery teams the clarity they need to estimate, build, test, and release with confidence.

Role Responsibilities

• Requirements Elicitation and Collaboration
  • Facilitate and Engage: Plan and lead structured sessions, workshops, interviews, and walkthroughs with business stakeholders, subject matter experts, designers, and QA teams.
  • Uncover the Details: Ask precise, targeted questions to surface the full scope of a requirement, including edge cases, dependencies, and exceptions.
  • Validate and Refine: Document requirements clearly and consistently, using agreed templates and formats, and validate them with stakeholders to confirm accuracy before any coding begins.
• User Story Writing
  • Craft INVEST-compliant Stories: Translate confirmed requirements into stories that are Independent, Negotiable, Valuable, Estimable, Small, and Testable (INVEST).
  • Write Gherkin-syntax Acceptance Criteria: Author clear Given/When/Then acceptance criteria for every story so QA can test directly and without ambiguity.
  • Decompose and Manage: Break down large, complex requirements into appropriately sized stories for sprint delivery.
  • Quality Control: Proactively flag stories that are too large, too vague, or carry unresolved dependencies before they enter and slow down the sprint.
• Backlog Readiness & Quality Control
  • Set the Bar High: Produce stories to a consistently high standard of quality. They must be fully written, sized, and free of open questions before you present them to the Product Owner for final approval.
  • Eliminate Ambiguity: Ensure every single story submitted for review has clear Gherkin acceptance criteria, zero unresolved dependencies, and sufficient detail for the development team to estimate and build with total confidence.
  • Partner with QA: Work closely with QA to ensure acceptance criteria provide sufficient coverage for test case creation.
  • Triage defects: Help sort through issues raised during testing, clarifying whether they represent bugs, missed requirements, or scope changes.
  • Support UAT: Guide business stakeholders through User Acceptance Testing (UAT) by helping them understand exactly what is in scope and how to validate it.
• Stakeholder Communication
  • Be the Go-To Contact: Act as the day-to-day point of contact for any and all requirements queries from the development and QA teams.
  • Learn and Adapt Fast: Quickly absorb new concepts, domain knowledge, and technical context, then apply them immediately to clarify and refine requirements with precision.
  • Communicate with impact: Deliver clear requirements in both written and verbal forms.
  • Drive Resolution: Proactively elevate blockers and open questions promptly.

Key Relationships

• Our Internal Teams: You will collaborate with Digital, IT, Customer Service, Customer Experience, Sales, Commercial, Marketing, Merchandising, Supply Chain, and Operations teams across Cromwell.
• Our Customers: You will get to understand the real-world needs of both our B2B and B2C ecommerce users and customers.
• Our External Partners: We work with third-party vendors and integration partners to help deliver the tech solutions.

Qualifications, Skills, Experience and Knowledge

• 5+ years' experience in a Business Analyst role within a digital or technology delivery environment.
• Demonstrable experience writing INVEST-compliant user stories with Gherkin-syntax acceptance criteria (Given / When / Then).
• Strong, structured elicitation skills — able to plan and run requirement-gathering sessions that produce complete, accurate outputs.
• Ecommerce domain experience — solid understanding of digital commerce concepts including product catalogues, pricing, checkout flows, order management, and customer account structures.
• Experience working in Agile/Scrum teams with a clear understanding of sprint ceremonies and backlog management.
• Meticulous attention to detail — you notice what is missing, not just what is there.
• Strong verbal and written communication — equally comfortable running a live clarification call as writing precise, unambiguous documentation.
• Fast learner — able to quickly pick up unfamiliar domain concepts, assimilate information from multiple sources, and use it immediately to ask better questions and write sharper requirements.
• B2B ecommerce experience — familiarity with buyer/seller account hierarchies, contract pricing, approval workflows, bulk ordering, or trade account management.
• Relevant certifications (e.g. BCS Business Analysis, ISTQB Foundation, or similar).
• Proficiency with project and collaboration tools — we use com, Figma, and Miro.
• eProcurement knowledge — experience with standards or platforms such as PunchOut (cXML/OCI), EDI, or procurement system integrations (e.g. SAP Ariba, Coupa, Jaggaer).
• API requirements documentation — comfortable eliciting and writing requirements for API-driven integrations, including RESTful endpoints, request/response structures, and error handling.
• SQL — able to query databases to validate data, investigate requirements, and support QA with test data analysis; experience with PostgreSQL is a plus.
• AI/automation familiarity — awareness of how AI features (e.g. search personalisation, recommendations, chatbots) are specified and delivered in a digital product context.
• Familiarity with cloud environments, particularly AWS, and an understanding of how cloud infrastructure decisions may surface as requirements constraints.
• Experience collaborating with UX/UI designers — reviewing wireframes and translating design decisions into story-level requirements.
• Experience supporting or working alongside QA in test case creation or UAT.

What Excellent Looks Like

You’ll be thriving in this role if you:

• Run elicitation sessions that produce complete, validated requirements — first time, every time.
• Write stories and Gherkin criteria that development and QA can act on without a single clarification question.
• Maintain a backlog where every story submitted for review is genuinely ready — no gaps, no assumptions, no blockers.
• Spot missing edge cases, conflicting requirements, or undefined error states before they reach development.
• Keep stakeholders informed, requirements documented, and the team unblocked.

What We Offer

• The chance to be part of an exciting growth journey and make a real impact on a platform used by businesses across the UK and internationally.
• The opportunity to make a real difference to the experience of businesses that depend on us every day.
• A collaborative, friendly Digital team with a hybrid working setup — part remote, part on site at our Digital Hub in Leicester.
• Competitive salary and benefits package.

About Cromwell

Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working. We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential. Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.