At a Glance
- Tasks: Lead customer communications and CRM strategy for our vibrant pub portfolio.
- Company: Join Croeso Pubs, a dynamic Welsh hospitality group with diverse venues.
- Benefits: Exciting role with opportunities for creativity and impact in customer engagement.
- Other info: Fast-paced environment with a focus on growth and customer relationships.
- Why this job: Shape how we connect with customers and drive their loyalty to our venues.
- Qualifications: Strong communication skills and experience with CRM or digital marketing preferred.
The predicted salary is between 51750 - 63250 £ per year.
Croeso Pubs is looking for a CRM & Communications Manager to take ownership of our customer communications, CRM strategy and digital platforms across our growing portfolio of venues. This is an exciting opportunity for someone who understands how great communication and smart use of customer data can turn occasional visitors into regular customers.
Working across our diverse collection of pubs, bars and hospitality venues, you’ll be responsible for how we communicate with our customers - from their first interaction with one of our venues through to targeted campaigns encouraging them to return, book an event or discover another Croeso venue.
The Role
As CRM & Communications Manager, you will take ownership of our customer database and communications strategy, ensuring our venues are making the most of the data and digital tools available to them. You’ll work closely with our Sales & Marketing team and venue management teams to create engaging, relevant communications that support the wider commercial objectives of the business.
A key part of the role will be moving beyond simply sending emails. We want to develop intelligent customer journeys based on behaviour, interests, venue visits and key occasions, helping us communicate with the right customers, with the right message, at the right time.
CRM & Customer Database
You will manage and develop our customer database, ensuring data is effectively captured, maintained and segmented. Using Acteol, you will create and manage CRM campaigns including welcome journeys, birthday campaigns, general newsletters, event-specific communications and automated customer journeys. You’ll use customer segmentation to create more targeted communications based on factors such as venue, interests, previous engagement and customer behaviour. You will also monitor campaign performance, identify opportunities to improve engagement and use the results to continually refine our CRM strategy.
Communications & Campaigns
You’ll plan and deliver regular customer communications across the Croeso group, supporting everything from major sporting events and live entertainment to Christmas, student events, food occasions and venue-specific activity. You’ll work with our wider marketing and operational teams to ensure campaigns are planned in advance, commercially focused and communicated consistently across the business. The role will also help identify opportunities to cross promote our venues and introduce existing customers to other parts of the Croeso portfolio.
Website & Digital Platforms
You’ll take responsibility for ensuring our customer facing digital platforms remain accurate, engaging and commercially effective. This will include regular website health checks, updating venue and event information, managing website pop-ups and promotional messaging, overseeing DMN channels and wireless social promotions, and completing regular business-page health checks. You’ll work with venue teams to ensure upcoming events and key trading opportunities are represented correctly online and that customers can easily find the information they need.
What We're Looking For
We’re looking for someone who combines strong communication skills with a commercial understanding of CRM and digital marketing. You should be comfortable working with customer databases, segmentation and email marketing platforms, while also having the creativity to develop communications that customers actually want to engage with. Experience within hospitality, leisure, retail or another multi-site consumer business would be particularly valuable. Experience using Acteol would be beneficial, although experience with another established CRM or email marketing platform would also be considered. Most importantly, we’re looking for someone who is organised, proactive and comfortable taking ownership of CRM and communications across a fast-moving multi-venue business.
What Success Looks Like
Success in this role won't simply be measured by how many emails we send. We want to see a growing and better-segmented customer database, improved email engagement, stronger automated customer journeys, increased repeat visits and measurable bookings and sales generated through CRM activity. Ultimately, the role is about helping Croeso build stronger relationships with our customers and using better communication to give them more reasons to visit our venues more often.
About Croeso Pubs
Croeso Pubs is an independent Welsh hospitality group operating a diverse collection of venues across Cardiff, Penarth and the surrounding area. Our estate ranges from high-volume city-centre bars and live music venues to food-led pubs, waterside destinations and community neighbourhood pubs. With a growing portfolio and thousands of customers visiting our venues every week, this role provides an opportunity to shape how Croeso communicates with its customers and develop a CRM strategy that supports the next stage of the group's growth.
Interested? If you're passionate about CRM, customer engagement and creating communications that deliver real commercial results, we'd love to hear from you.
CRM & Communications Manager - Croeso Pubs in Penarth employer: Croesopubsltd
Joining The Cricketers as General Manager offers a unique opportunity to lead a vibrant gastro-pub in the heart of Cardiff's Pontcanna community. With a focus on high-quality food and exceptional guest experiences, you'll thrive in a supportive work culture that values leadership and team development. Enjoy competitive salary packages, performance-related bonuses, and the chance to shape a beloved local venue while engaging with the community.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Communications Manager - Croeso Pubs in Penarth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Croesopubsltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Croesopubsltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Croesopubsltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Croesopubsltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Communications Manager - Croeso Pubs in Penarth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Croesopubsltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Croesopubsltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Croesopubsltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Croesopubsltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Croesopubsltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Croesopubsltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
