Overview
In this role you drive market insight into portfolio strategy and growth for Croda’s Lipids portfolio. You’ll lead voice-of-customer activities, map customer workflows, and identify opportunities across markets and applications. You will translate complex science and market data into actionable recommendations for cross-functional teams and senior stakeholders. This position offers a bridge between science, market intelligence, and business growth in a global, matrix environment.
Pay / Benefits
- Excellent Medical, Dental, and Vision coverage
- Generous PTO
- 401(k) match
- Wellness reimbursement
- Parental leave
- Career development
Responsibilities
- Establish and lead voice-of-customer programs across priority market segments
- Develop deep understanding of customer workflows, needs, and buying behaviors
- Build relationships with customers, partners, and market influencers
- Identify and assess new applications, segments, and business-model opportunities
- Evaluate market size, growth, fit, value, and adoption barriers
- Maintain a prioritized pipeline of validated opportunities with evidence and next actions
- Develop competitive and industry intelligence on trends, partnerships, investments, and substitutes
- Translate insights into portfolio strategy, platforms, and market entry recommendations
- Support market-driven business cases, partnerships, and growth initiatives
- Lead discovery, segmentation, market assessment, and competitive analysis
- Translate complex information into concise business implications for executives
- Collaborate across Portfolio Management, Product Management, Business Development, R&D, Marketing, and other functions
- Ensure mature opportunities transition to the appropriate owner
- Complete required training and comply with health, safety, privacy, and compliance requirements
Key requirements
- Experience in market development, strategic marketing, product management, business development, market intelligence, or related roles in life sciences or pharma
- Proven success in identifying market opportunities and translating customer needs into business recommendations
- Experience designing voice-of-customer programs, interviews, workflow research, market research, segmentation, and competitive analysis
- Experience supporting strategy, portfolio, innovation, partnerships, investment, or market-entry decisions
- Experience in lipids, lipidomics, diagnostics, drug delivery, pharmaceutical ingredients, or related markets preferred
- Bachelor’s degree (or higher) in a relevant field; advanced degree preferred
- Strong communication and presentation skills
- Ability to influence without direct authority
- Strategic thinking with commercial judgment
- Voice-of-customer programs design
- Market research and segmentation
- Market sizing and forecasting
Market Development Manager - Pharma Solutions, Lipids employer: Croda
Croda is an exceptional employer that prioritises its people, fostering an inclusive and collaborative culture where innovation thrives. As a HR Operations / Payroll Coordinator, you will benefit from a competitive salary, generous holiday allowance, and a range of health and wellbeing initiatives, all while contributing to a sustainable future through smart science. With opportunities for professional growth and a supportive work environment, Croda is dedicated to helping you succeed in your career.
