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- Tasks: Lead B2B digital marketing strategies and drive customer engagement.
- Company: Join Croda, a FTSE100 company focused on innovative and sustainable ingredients.
- Benefits: Work remotely or at our UK Head Office; enjoy a diverse and inclusive workplace.
- Why this job: Shape the future of digital marketing in a leading global organization with a strong purpose.
- Qualifications: Extensive B2B digital marketing experience and strong leadership skills required.
- Other info: We value diversity and provide reasonable accommodations for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
Croda is a FTSE100 organisation focused on our purpose of Smart Science to Improve Lives. With a market capitalisation of ~£6 billion and nearly 6,000 staff globally, we are activating our purpose by developing innovative and sustainable ingredients that provide vital functionality to the Consumer Care markets.
As we continue to deliver cutting-edge technology and new ideas, we are looking for a Head of Marketing to join our organisation to drive our B2B marketing, including digital transformation and global strategic growth within Croda Beauty and Homecare. Instrumental in identifying unmet market needs and creating tailored customer strategies.
Reporting into the VP Marketing of our Consumer Care business, you will shape and execute the marketing strategy, drive growth and enhance customer engagement in the B2B sector. You will leverage deep expertise in digital ecosystems to lead cross-functional teams creating cutting-edge, data-driven campaigns aligning business goals and key market trends. You will ensure the continual optimisation of Croda’s digital platforms, including SEO, social commerce, and website evolution, to create value and personalise the online experience for diverse customer personas.
Key Responsibilities:
- Collaborate with Category and Innovation teams on Go-To-Market plans for our products and formulations.
- Lead the identification of unmet market needs and emerging digital trends. Translate key market insights into strategic initiatives, driving innovation launches through social media and digital platforms as well as driving best practice in marketing communications in all channels.
- Be the digital voice and representative for Consumer Care and feed requirements into digital transformation or business change projects.
- Work with cross-functional teams to execute strategic projects, maintaining close alignment with senior leadership to ensure initiatives support broader corporate goals.
- Spearhead new ideas that position Croda as a leader within the B2B landscape, creating seamless customer journeys and improving lead generation and conversion.
- Oversee the execution of data-driven marketing campaigns across multiple digital platforms. Set clear KPIs for digital performance, focusing on driving B2B lead generation, eCommerce sales when enabled, and market expansion.
- Regularly analyse campaign results, review ROI, and optimise investments to meet conversion, sample request, and engagement targets.
- Build and develop teams in marketing ensuring they become experts in all digital channels and platforms. Guide regional and country teams on best practices for all channels and strategies.
- Provide leadership, mentoring, and oversight for team members or external agencies.
- Be the brand advocate for Consumer Care and ensure consistency across all our platforms, globally.
- Work with the Digital Experience team to continuously develop and improve our CMS platform to meet the needs of the customers.
Who we’re looking for:
- Extensive experience in Digital Marketing in a B2B setting.
- Proven experience in creating and implementing digital strategies with expertise in enhancing customer engagement.
- Strategic thinker, creative with excellent analytical skills and exceptional leadership ability.
- Hands-on leader for a high performing team.
- Data-focused with the ability to interpret data into meaningful information to advise on logical next steps that align with the global strategy.
- Excellent communication and influencing skills to build relationships internally and with key customers globally.
- Understanding of Digital channels i.e. SEO/PPC/Social/Email Marketing.
- Awareness of CRO and UX and the impact this has on users of Croda’s website.
- Experience in Sitecore, Mailchimp, SemRush, Conductor, Hootsuite, GA4 is desirable.
Additional Information:
This position can be based at any of our Croda sites globally, particularly preference to being based at our UK Head Office in Cowick.
Croda recognises employees as our strength and the diversity they bring to our workforce are directly linked to our ongoing success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including age, race, colour, religion, national origin, gender, sexual orientation, gender identity, gender expression, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs. #LI-SB1
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Head of Digital Marketing employer: Croda Singapore
Contact Detail:
Croda Singapore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in B2B digital marketing. Understanding emerging technologies and strategies will help you speak confidently about how you can drive Croda's digital transformation.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those with experience in consumer care. Building relationships can provide insights into industry best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful digital campaigns you've led. Highlight your analytical skills by showcasing how you measured success and optimized performance based on data.
✨Tip Number 4
Research Croda's current digital presence and identify areas for improvement. Being able to articulate your vision for enhancing their digital platforms will demonstrate your proactive approach and strategic thinking.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Digital Marketing position. Tailor your application to highlight your relevant experience in B2B digital marketing and strategic thinking.
Highlight Relevant Experience: In your CV and cover letter, emphasize your extensive experience in digital marketing, particularly in a B2B context. Provide specific examples of successful campaigns you've led and how they align with Croda's focus on customer engagement and digital transformation.
Showcase Leadership Skills: Since the role requires strong leadership abilities, be sure to include examples of how you've built and developed high-performing teams. Mention any mentoring or oversight roles you've had, as well as your approach to guiding teams in digital strategies.
Demonstrate Data-Driven Decision Making: Croda values data-focused strategies, so include instances where you've used data to inform marketing decisions. Discuss how you've analyzed campaign results and optimized investments to achieve specific KPIs, showcasing your analytical skills.
How to prepare for a job interview at Croda Singapore
✨Showcase Your Digital Expertise
Make sure to highlight your extensive experience in digital marketing, especially in a B2B context. Be prepared to discuss specific strategies you've implemented and how they enhanced customer engagement.
✨Demonstrate Strategic Thinking
Prepare examples that showcase your ability to think strategically. Discuss how you've identified unmet market needs and translated insights into successful marketing initiatives.
✨Emphasize Leadership Skills
As a potential leader, it's crucial to demonstrate your leadership abilities. Share experiences where you've built and developed high-performing teams, and how you guided them to achieve their goals.
✨Be Data-Driven
Since the role requires a data-focused approach, be ready to discuss how you've used data to inform your marketing decisions. Provide examples of how you've analyzed campaign results and optimized strategies based on ROI.
