At a Glance
- Tasks: Lead digital marketing initiatives and optimise online content for Croda's Beauty website.
- Company: Join Croda, a FTSE100 company committed to innovation and sustainability.
- Benefits: Enjoy competitive salary, flexible working, private medical insurance, and generous holiday allowance.
- Other info: Hybrid role with opportunities for career growth and professional development.
- Why this job: Make an impact in digital marketing while working with cutting-edge technologies and a diverse team.
- Qualifications: Experience in digital marketing, analytics, and strong communication skills required.
The predicted salary is between 31500 - 38500 £ per year.
Croda is a FTSE100 organisation where we truly believe our people are our difference and this, along with our values of Innovative, Responsible and Together, create ‘our Purpose, Smart science to improve lives™’. With over 5,000 employees globally, we specialise in the research and development of innovative ingredients for the Life Science and Consumer Care markets. We are focused on developing our inclusive culture through accountability, collaboration and innovation. By joining Croda, you will be part of a team who are using smart science to create a more sustainable future.
As we deliver our ambitious 2030 Growth Strategy, we’re looking for a Digital Marketing Lead to join our global marketing team on a 12-month fixed-term contract. We are looking for someone with a strong technical digital marketing background, excellent attention to detail and a passion for translating complex technical content into engaging digital content. You'll be comfortable using customer insight, analytics and testing to identify opportunities to optimise digital performance.
Who We’re Looking For:
- Experience in Enterprise CMS platforms (ideally Sitecore).
- Email marketing platforms (preferably Mailchimp).
- Google Analytics 4 (GA4), SEO, SEMrush and digital analytics.
- UTM tracking, campaign measurement and performance reporting.
- Website optimisation, UX/UI and digital content management.
- Webinar platforms such as ON24.
- Turning data into actionable insights that support marketing decisions.
You will also be:
- Highly organised, with strong project management and prioritisation skills.
- Analytical and confident using data to identify opportunities for improvement.
- A strong communicator, able to translate technical information into engaging digital content.
- Comfortable managing projects from concept through to delivery.
- Confident working with stakeholders, agencies and development partners.
- Curious, proactive and keen to explore new digital technologies and ways of working.
A degree in Marketing (or a related discipline), or equivalent industry experience, is required.
Desirable skills
- Experience with any of the following would be advantageous: Qlik Sense, Microsoft Clarity, HTML/CSS, Figma, Adobe Photoshop or Adobe Premiere Pro, SharePoint.
- Experience working in an agile development environment.
What You’ll Be Doing:
- Own and develop the Croda Beauty website using Sitecore CMS, ensuring it delivers an excellent user experience and supports business objectives.
- Publish and optimise website content, landing pages, blogs and digital customer journeys.
- Deliver ongoing SEO improvements across on-page, technical and AI search (GEO/AEO), including keyword research, structured data and content optimisation.
- Monitor website quality, accessibility and performance, including Core Web Vitals where appropriate.
- Build, test and optimise email campaigns and automation programmes using Mailchimp.
- Manage webinars using ON24 or similar platforms, including setup, delivery and reporting.
- Monitor digital performance using GA4, SEMrush and reporting tools, providing actionable insights and recommendations.
- Create campaign tracking and reporting using UTM parameters, ensuring accurate measurement and attribution.
- Support A/B testing and conversion rate optimisation initiatives to improve digital performance.
- Partner with internal stakeholders, agencies and developers to deliver digital improvements and platform enhancements.
- Act as the platform owner for assigned digital marketing technologies, driving continual improvement, governance, best practice and adoption across the business.
- Identify opportunities to improve efficiency through automation, evolving best practice and new digital technologies.
- Support global marketing campaigns by delivering digital experiences that generate engagement, leads and measurable business value.
What We Offer:
The successful candidate will receive a competitive salary and benefits package including:
- Defined benefit pension scheme
- 25 days paid holiday allowance (plus bank holidays)
- Private medical insurance
- Free lunch in on-site restaurant
- Access to share plans
- Cycle to work scheme
- Car leasing scheme
- Generous parental leave
- Retail platform benefits
- Free car parking on Croda sites
- Flexible working arrangements
This is a hybrid role. If you require any reasonable adjustments during the hiring process or experience any issues with our online application process, please email candidate@croda.com.
Why Croda?
At Croda, we believe our people are our difference. We are people-led, driven by the desire to do good and deliver value, a unifying principle shaped by all the great people that have travelled through Croda since our beginning in 1925. We pride ourselves on bringing together diverse teams and talents from across the globe and, guided by our values of Responsible, Innovative, and Together, we are passionate about building an inclusive, collaborative, and diverse organisation with innovation and customer focus underpinning all that we do.
Croda is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, marriage or civil partnership, pregnancy or maternity, religion or belief.
Digital Marketing Lead (FTC) in Goole employer: Croda International
Croda is an exceptional employer that values its people as the cornerstone of its success, fostering a culture of innovation, responsibility, and collaboration. With a commitment to employee growth and development, Croda offers meaningful opportunities for advancement within a diverse and inclusive environment, all while being strategically located in Cowick, East Yorkshire, which allows for a hybrid work model and international engagement. Join us to be part of a forward-thinking team dedicated to making a positive impact through smart science.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead (FTC) in Goole
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Marketing Lead (FTC) in Goole
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Croda International from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Croda International specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Croda International
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Croda International, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Croda International you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Croda International that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Croda International, so think on your feet and don't hesitate to showcase your creativity!
