Join to apply for the Marketing Manager role at Crocus.co.uk
This range is provided by Crocus.co.uk. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.
Role Overview
Crocus is the country\'s largest and most trusted online gardening brand. We have been selling plants online for over twenty years and are now undergoing ambitious growth.
Our sister company Primrose is undergoing transformation and 2026 will be a pivotal year in brand development and marketing communications.
You will be instrumental in contributing to the success of an ambitious marketing team, developing and implementing marketing campaign activity that supports the brand and business objectives, and contributing to the business\'s overall success.
We are seeking a proactive, creative and diligent Marketing Manager to join our team.
This role will be responsible for planning, delivering, and monitoring integrated multi‑channel campaigns across both businesses that drive awareness, growth, and revenue in line with brand positioning and principles.
You will be the glue that holds it all together, working closely with the Head of Marketing and wider teams, to manage the end‑to‑end campaign process from concept development through to execution and reporting, ensuring our marketing activity is both impactful and measurable.
Key Responsibilities
Campaign Development & Delivery
- Working with the marketing and brand teams to develop and project manage multi‑channel marketing campaigns (brand, content, promotional) aligned to strategic objectives, using tools such as Asana and Slack to keep the team on track, campaigns on time and hitting key milestones.
- Ensure all campaigns are on‑brand, consistent in messaging, and aligned with business goals.
Asset Production & Deployment
- Manage the briefing process and central production of campaign assets, briefing and collaborating with design and creative teams to ensure timely delivery.
- Manage the briefing process of campaign copy to ensure it meets the deadlines, is available to the team and is consistent with tone of voice and brand principles.
- Manage the planning, briefing and delivery of in‑delivery communications.
Campaign Management & Evaluation
- Monitor campaign performance across all channels, providing clear reporting and evaluation of effectiveness against objectives (awareness, growth or revenue). Track primary KPIs such as ROAS, code usage, engagement.
- Make data‑driven recommendations to optimise future activity.
Cross‑Functional Collaboration
- Work closely with the E‑commerce Manager to translate marketing campaigns onsite, ensuring consistency and optimisation across customer journeys.
- Work closely with the Snr Marketing Manager to build out campaigns, support with channel execution as needed – this could include developing campaign email briefs, uploading content to brand websites and app, supporting on photoshoots and other tasks to support the overall delivery of campaign and brand activity.
- Liaise with internal stakeholders and external partners to maximise campaign reach and impact.
Skills & Experience
- Proven experience in managing multi‑channel marketing campaigns (brand, content, and/or promotional).
- Strong understanding of campaign planning, monitoring, and reporting.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Experience managing creative production and delivering assets across different channels.
- Strong collaboration and communication skills, with experience working cross‑functionally (particularly with e‑commerce teams).
- Analytical mindset with the ability to interpret campaign performance data and make actionable recommendations.
- Familiarity with Asana, Canva, Slack.
Personal Attributes
- Highly organised and detail‑oriented.
- Creative thinker with strong commercial awareness.
- A confident communicator and collaborator.
- Comfortable working in a fast‑paced environment with shifting priorities.
KPIs & Success Measures
- Deliver campaigns on time, within budget, and in line with strategic objectives.
- Achieve agreed campaign KPIs, such as:
- Customer growth: increase in new customer acquisition and database sign‑ups.
- Revenue contribution: campaign‑driven sales uplift and ROI.
- Engagement: improvements in onsite conversion, click‑through rates, and content performance.
- Provide accurate, timely reporting and actionable insights to optimise future campaigns.
- Demonstrate strong collaboration across marketing, e‑commerce, and wider teams.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Retail
