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- Tasks: Drive sales and develop new business in the NHS and health sectors.
- Company: Join Critico, a leader in critical messaging solutions with a collaborative culture.
- Benefits: Competitive salary, commission, remote work, and generous annual leave.
- Why this job: Make a real impact in healthcare while growing your sales career.
- Qualifications: A-level education, 4-6 years of sales experience, and strong relationship-building skills.
- Other info: Enjoy a supportive environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: UK, Home-based - with occasional travel for meetings expected
About Critico
Critico is a leading UK provider of critical messaging services, supporting effective communication for government agencies, the NHS, emergency services, and major enterprises. With a national infrastructure and a commitment to service excellence and over three decades of experience, we deliver robust, resilient alerting and messaging solutions that enable vital operations and improve operational response, workforce management and customer engagement across emergency services, healthcare, utilities, major enterprises and more. As an employer, Critico offers a collaborative, purpose-driven environment where innovation, integrity, and technical excellence are at the heart of everything we do.
What will your role as Area Sales Manager look like?
You will be responsible for identifying, developing, and securing new business within the NHS and wider Health sectors across an assigned geographic territory or allocated accounts.
Key Responsibilities
- Generate, develop, and convert new business opportunities to maximise market penetration.
- Increase revenue within existing accounts through strategic cross‑sell and up‑sell activities.
- Deliver consultative, solution‑focused sales engagement aligned with client needs.
- Build and maintain strong customer relationships to position the company as a preferred provider.
- Manage territory revenue and contract re‑signs to balance opportunity and risk.
- Collaborate with internal teams to support excellent service delivery.
- Act promptly on internal and external leads to maximise sales potential.
- Meet sales targets, KPIs, and performance objectives.
- Produce accurate forecasts and monthly business reports.
- Maintain comprehensive and up‑to‑date customer and pipeline information in Salesforce.
- Provide market insights to support product and service development.
- Complete all required reporting and maintain regular communication with the Head of Sales.
Required Skills & Experience
- A‑level education or equivalent, including business qualifications.
- 4–6 years’ sales experience, ideally in communications or systems solutions.
- Proven success in Public Sector and NHS sales.
- Strong track record of winning and developing accounts.
- Thorough understanding of Government/NHS procurement processes.
- Strong technical and IT proficiency.
- Highly self‑motivated, disciplined, and comfortable working remotely.
- Structured and consistent approach to new business development.
- Ability to identify challenges and propose practical, creative solutions.
- Skilled in persuasive questioning and active listening.
- Strong relationship‑building capability at account, regional, and national levels.
- Confident telephone manner, including cold‑calling and qualification.
- Strong numerical and verbal reasoning.
- Excellent written and verbal presentation skills.
- Proficient in Microsoft Office; Salesforce knowledge advantageous.
What can you expect in return?
- Competitive salary with quarterly performance‑based commission
- Company Laptop and Mobile
- Remote working with full home‑office capability
- Company Pension - employee contribution matched by Company (up to a maximum of 5%)
- Life assurance
- Voluntary Salary Sacrifice Benefits – Critical Illness & Dental Cover
- Employee Assistance Program (EAP)
- 1 paid Volunteer Day per year
Working Hours
9am to 5pm with 45 minutes unpaid lunch
Annual Leave
20 days per calendar year increasing by 1 day each year of service up to a maximum of 5 additional days after 5 years continuous service
Area Sales Manager in Brentford employer: Critico
Contact Detail:
Critico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Brentford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the NHS and health sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. The more connections we make, the better our chances of landing that Area Sales Manager role!
✨Tip Number 2
Research is key! Dive deep into Critico’s services and understand their unique selling points. This will help us tailor our conversations and show potential employers that we’re genuinely interested and knowledgeable about what they do.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by role-playing common sales scenarios. We can even ask friends or family to throw some tough questions our way. The more we practice, the more confident we’ll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up! After meetings or interviews, send a quick thank-you email. It shows our appreciation and keeps us fresh in their minds. Plus, it’s a great opportunity to reiterate our enthusiasm for the role!
We think you need these skills to ace Area Sales Manager in Brentford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, especially within the NHS and public sector. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your background makes you the perfect fit. Keep it engaging and relevant to Critico’s mission.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you’ve successfully developed business opportunities and built strong customer relationships.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Critico
✨Know Your Stuff
Before the interview, make sure you understand Critico's services and how they fit into the NHS and public sector. Research their recent projects or case studies to show that you're genuinely interested and informed about the company.
✨Showcase Your Sales Skills
Prepare specific examples from your past sales experience that demonstrate your ability to generate new business and maintain strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Understand the Procurement Process
Since the role involves working with the NHS, brush up on government procurement processes. Be ready to discuss how you’ve navigated these in previous roles and how you can leverage this knowledge to benefit Critico.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Ask about their approach to innovation in critical communications or how they measure success in the Area Sales Manager position. This will demonstrate your proactive mindset.
