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For Companies At a Glance
- Tasks: Drive sales and build relationships in the NHS and health sectors.
- Company: Join Critico, a leader in critical messaging solutions with a collaborative culture.
- Benefits: Competitive salary, performance bonuses, remote work, and pension contributions.
- Other info: Enjoy a purpose-driven environment with opportunities for innovation and growth.
- Why this job: Make a real impact in healthcare while growing your sales career.
- Qualifications: Sales experience and knowledge of Salesforce are a plus.
The predicted salary is between 40000 - 50000 £ per year.
Location: UK, Home-based - with occasional travel for meetings expected
About Critico
Critico is a leading UK provider of critical messaging services, supporting effective communication for government agencies, the NHS, emergency services, and major enterprises. With a national infrastructure and a commitment to service excellence and over three decades of experience, we deliver robust, resilient alerting and messaging solutions that enable vital operations and improve operational response, workforce management and customer engagement across emergency services, healthcare, utilities, major enterprises and more.
As an employer, Critico offers a collaborative, purpose-driven environment where innovation, integrity, and technical excellence are at the heart of everything we do.
What will your role as Area Sales Manager look like?
You will be responsible for identifying, developing, and securing new business within the NHS and wider Health sectors across an assigned geographic territory or allocated accounts.
Key Responsibilities
- Generate, develop, and convert new business opportunities to maximise market penetration.
- Increase revenue within existing accounts through strategic cross‑sell and up‑sell activities.
- Deliver consultative, solution‑focused sales engagement aligned with client needs.
- Build and maintain strong customer relationships to position the company as a preferred provider.
- Manage territory revenue and contract re‑signs to balance opportunity and risk.
- Collaborate with internal teams to support excellent service delivery.
- Act promptly on internal and external leads to maximise sales potential.
- Meet sales targets, KPIs, and performance objectives.
- Produce accurate forecasts and monthly business reports.
- Maintain comprehensive and up‑to‑date customer and pipeline information in Salesforce.
- Provide market insights to support product and service development.
- Complete all required reporting and maintain regular communication with the Head of Sales.
Required Skills
Salesforce knowledge advantageous.
What can you expect in return?
- Competitive salary with quarterly performance‑based commission
- Company Laptop and Mobile
- Remote working with full home‑office capability
- Company Pension - employee contribution matched by Company (up to a maximum of 5%)
- Life assurance
- Voluntary Salary Sacrifice Benefits – Critical Illness
Area Sales Manager employer: Critico
Contact Detail:
Critico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the NHS and health sectors. Attend industry events or webinars to meet potential clients and showcase your expertise. Remember, it's all about building relationships!
✨Tip Number 2
Do your homework on Critico! Understand our services and how they benefit the NHS and emergency services. This knowledge will help you tailor your pitch and demonstrate how you can add value to our team.
✨Tip Number 3
Prepare for those interviews! Practice common sales scenarios and be ready to discuss how you've successfully generated new business in the past. Show us your consultative selling skills and how you can engage with clients effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining Critico and being part of our mission to deliver top-notch communication solutions.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in sales, especially within the NHS or health sectors, and showcase any relevant achievements that demonstrate your ability to generate and convert new business.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about working with Critico and how your skills align with our mission. Be specific about how you can contribute to our goals in critical communications.
Showcase Your Salesforce Skills: If you've got experience with Salesforce, flaunt it! Mention any specific projects or successes where you used Salesforce to manage customer relationships or sales pipelines. This will show us you're ready to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Critico
✨Know Your Market
Before the interview, dive deep into the NHS and health sectors. Understand their current challenges and how Critico's solutions can address them. This knowledge will help you demonstrate your ability to generate and develop new business opportunities.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to consultative selling. Be ready to share specific examples of how you've successfully engaged clients in the past, focusing on how you identified their needs and delivered tailored solutions.
✨Build Rapport with the Interviewers
Remember, building strong customer relationships is key for this role. Use the interview as an opportunity to connect with your interviewers. Ask them about their experiences at Critico and share your enthusiasm for the company's mission and values.
✨Be Data-Driven
Since you'll be managing territory revenue and producing forecasts, come prepared with data. Discuss how you've used tools like Salesforce in previous roles to track performance and drive sales. This will show that you're not just a people person but also a numbers person.