Sponsorship Manager

Location: London with regular European travel

Reporting to: Marketing Director, UK & Europe

Contract: Permanent, Full-Time

Scope: UK & Pan-European

Overview

We are one of the fastest-growing automotive brands in the UK and Europe, bringing a heritage that stretches back over 100 years together with a bold, electrified vision for the future. With an expanding line-up of EVs and hybrid vehicles, we are challenging the status quo, democratising electric mobility for everyday drivers across the continent. We are a brand built on energy, innovation, and momentum, and our partnerships strategy reflects exactly that.

Role Overview

This is a newly created and highly visible role within the marketing function. The Brand Partnerships & Sponsorship Manager will be responsible for identifying, negotiating, and activating strategic partnerships across sport, technology, lifestyle, and culture, amplifying the brand profile and accelerating commercial growth across the UK and Europe. This role demands a commercially astute, creatively driven operator who can build relationships at the highest level, manage multi-market campaigns, oversee agency partners, and ensure every partnership delivers measurable value. The ideal candidate brings deep expertise in sports marketing and a strong instinct for tech and lifestyle brand alignment, with the ability to operate effectively across multiple European markets simultaneously.

Key Responsibilities

• Partnership Strategy & Development
  • Define and execute a pan-European brand partnerships and sponsorship strategy aligned to our commercial and brand objectives.
  • Identify and evaluate new partnership opportunities across sport, technology, e-mobility, gaming, and lifestyle sectors.
  • Lead end-to-end negotiations with rights holders, federations, teams, and brand partners across the UK and European markets.
  • Build a portfolio of partnerships that reinforces our positioning as a forward-thinking, electric-first automotive brand.
  • Manage the UK and Pan European Partnership landscape, being the go-to person to advise, approve and endorse Partnerships and Sponsorships.
• Activation & Campaign Management
  • Own the full activation lifecycle for all partnerships from concept through delivery to post-campaign evaluation.
  • Develop integrated activation plans that connect across digital, social, experiential, PR, and retail touchpoints.
  • Lead the delivery of high-impact sponsorship moments including event presence, branded content, and fan/consumer experiences.
  • Ensure all rights and assets are fully leveraged, maximising brand visibility and commercial return.
• Agency & Supplier Management
  • Lead and manage relationships with external agencies including creative, experiential, PR, and media partners.
  • Set clear briefs, manage deliverables, and hold agencies accountable to brand standards and commercial KPIs.
  • Establish robust processes for agency briefing, approval, and performance review across multiple markets.
• Budget & Performance
  • Own the partnerships and sponsorship budget across UK and Europe, managing six- to seven-figure investment responsibly.
  • Establish clear measurement frameworks and KPIs for each partnership, tracking ROI and brand impact.
  • Provide regular reporting to senior leadership on portfolio performance, opportunities, and strategic recommendations.
  • Identify efficiencies and optimise spend allocation across the portfolio on an ongoing basis.
• Stakeholder & Cross-Functional Collaboration
  • Act as the central point of contact for all partnership and sponsorship activity internally and externally.
  • Collaborate closely with Digital, PR, Product, and Sales teams to ensure fully integrated campaign delivery.
  • Work with European market leads to adapt and localise partnership activations for country-specific audiences.
  • Represent MG Motor at key events, industry forums, and partner meetings across the UK and Europe.

Candidate Profile

Essential Experience & Skills

• Significant experience in brand partnerships, sponsorship, or sports marketing ideally within automotive, technology, or a major consumer brand.
• Proven track record of managing and activating partnerships at a pan-European or international scale.
• Deep knowledge of the sports marketing landscape including rights structures, activation mechanics, and hospitality programmes.
• Strong experience working with and managing external agencies across creative, experiential, and media disciplines.
• Demonstrated ability to manage and optimise large-scale budgets across multiple markets.
• Exceptional commercial acumen with the ability to evaluate partnership value and negotiate complex deals.
• Outstanding communication and relationship-building skills, with the confidence to represent the brand at C-suite level.

Desirable

• Experience in the electric vehicle, mobility, or technology sector.
• Knowledge of the European marketing landscape and experience localising campaigns across multiple markets.
• Existing relationships with major rights holders in sport, entertainment, or technology.
• Multilingual capability is an advantage but not a requirement.

What We Offer

• A high-profile, newly created role with significant scope to shape strategy and leave a lasting mark on the brand.
• A competitive salary and comprehensive benefits package including vehicle staff scheme.
• A fast-moving, ambitious environment with the full backing of a global automotive group.
• Genuine autonomy, a collaborative culture, and the opportunity to build something from the ground up.
• Regular travel across Europe and access to some of the most exciting partnership and sporting environments in the world.