Marketing Manager - Communications

One of the fastest-growing automotive brands, combining over 100 years of heritage with a bold, electrified vision for the future and an expanding line up of EVs and hybrid vehicles. A brand built on energy, innovation, and momentum, and the dealer network is central to delivering that promise to customers across the UK.

Based in Central London, 4 days Office/1 day Home.

The Marketing Manager - Dealer Marketing is a pivotal role within the UK marketing function responsible for planning, developing, and executing strategies and communications that drive sales performance and ensure consistent brand representation across the UK dealer network.

Working closely with the Head of Brand Campaigns and Strategy, and collaborating across Sales, Product, PR, and Digital teams, this role ensures that dealer partners are equipped with the right marketing tools, assets, and communications to engage customers effectively and convert leads into sales. The successful candidate will be the primary point of contact for dealer marketing, owning the relationship between the marketing team and the UK dealer network.

• Dealer Marketing Strategy & Planning: Develop and manage the annual dealer marketing plan, aligning activity to national campaign priorities, product launches, and sales objectives. Create and maintain a suite of dealer marketing assets and toolkits including digital, print, point-of-sale, and social media materials that empower dealers to market effectively in their local areas. Manage and evolve the dealer marketing planner, providing dealers with a clear calendar of recommended activities, promotional offers, and campaign materials. Develop co-op and local area marketing (LAM) programmes that drive footfall, test drive bookings, and sales leads at a dealership level.
• Dealer Communications: Serve as the primary marketing contact for the UK dealer network, building strong working relationships with dealer principals and marketing contacts. Produce and distribute regular dealer communications including bulletins, newsletters, and briefing documents covering new campaign launches, available assets, and key brand messages. Plan and deliver dealer webinars and marketing briefings to ensure the network is fully informed, aligned, and equipped ahead of key campaign and launch moments. Maintain and develop the dealer marketing portal, ensuring materials are easily accessible, up to date, and clearly organised.
• Campaign Management & Execution: Lead the end-to-end delivery of dealer-facing campaign activity, from briefing creative and media agencies through to execution and performance review. Collaborate with the wider Brand Campaigns team to ensure dealer marketing is fully integrated with national brand campaigns and product launch activity. Oversee the production of localised and regional campaign assets, working with agency partners to adapt national creative for dealer use across digital, social, print, and out-of-home channels. Ensure all dealer marketing activity adheres to Visual Identity guidelines and maintains consistent brand standards across the network.
• Product Launch Support: Plan and execute the dealer marketing element of all new product launches, ensuring dealers receive timely, compelling, and practical marketing support. Develop launch toolkits, event-in-a-box materials, and supporting content to enable dealers to activate product launches locally and effectively. Brief and manage agency partners to produce dealer-specific launch assets across all relevant channels.
• Performance Analysis & Reporting: Monitor and evaluate the effectiveness of dealer marketing programmes, using data and insights to continuously optimise activity and maximise ROI. Track and report on key dealer marketing KPIs, including lead generation, campaign engagement, and material usage across the network. Prepare and present regular performance reports and recommendations to the Head of Brand Campaigns and key internal stakeholders.
• Budget Management: Manage the dealer marketing budget, ensuring spend is planned effectively and delivers strong return on investment. Oversee agency and supplier relationships, managing costs, contracts, and deliverables in line with agreed budgets and timelines.

• Dealer network fully equipped with timely, on-brand marketing assets and tools across all channels.
• Dealer marketing campaigns that generate measurable sales leads and contribute to national sales targets.
• High-quality, consistent dealer communications that keep the network informed, engaged, and aligned with brand priorities.
• Successful execution of dealer marketing support for all product launches, achieving engagement and lead generation targets.
• Actionable monthly performance reporting that informs strategic decision-making and continuous improvement.
• Strong working relationships with dealer network contacts built on trust, responsiveness, and clear communication.

• Essential Experience & Skills: 3+ years of experience in marketing, with a focus on dealer marketing, trade marketing, retail marketing, or field marketing ideally within the automotive sector. Proven track record of developing and delivering multi-channel marketing campaigns that drive measurable commercial outcomes. Strong understanding of the UK automotive retail market and the dynamics of a franchise dealer network. Experience managing relationships with dealer or franchise partners, with the ability to influence and engage stakeholders at all levels. Demonstrated ability to manage creative and media agencies, setting clear briefs and holding partners accountable to brand standards and deadlines. Excellent project management skills with the ability to manage multiple workstreams simultaneously in a fast-paced environment. Strong written and verbal communication skills, with experience producing clear and compelling communications for diverse audiences. Commercially minded, data-driven approach to campaign planning and performance management.
• Desirable: Experience in the electric vehicle, hybrid, or broader mobility sector. Familiarity with dealer marketing platforms, content management portals, or asset distribution tools. Experience with local area marketing (LAM) or co-operative marketing programmes. Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

• A high-impact role at the heart of one of the UK's fastest-growing automotive brands, with genuine scope to shape how the brand shows up across its dealer network.
• A competitive salary and comprehensive benefits package, including staff vehicle scheme.
• A fast-moving, ambitious, and collaborative working environment backed by a major global automotive group.
• Real autonomy, creative freedom, and the opportunity to make a lasting mark.
• A supportive team culture with strong cross-functional relationships across Brand, Digital, PR, Product, and Sales.