At a Glance
- Tasks: Manage integrated brand campaigns and product launch marketing across UK and Europe.
- Company: Join one of the fastest growing automotive OEM brands in Europe, focusing on EVs and hybrids.
- Benefits: Enjoy a collaborative environment with strong agency relationships and creative freedom.
- Other info: This position is based in London and involves close coordination with various teams.
- Why this job: Be at the heart of innovative marketing strategies that drive brand love and awareness.
- Qualifications: Proven experience in managing brand campaigns and content strategies in a senior role.
The predicted salary is between 50000 - 65000 £ per year.
Based in London, our client is one of the fastest growing automotive OEM brands in Europe with an expanding vehicle line up of EV's and hybrid cars. They are a brand built on energy, innovation, and momentum, and their campaigns and content reflect exactly that.
Role Overview
The Marketing Manager Brand Campaigns & Content is a senior executional role at the heart of the UK and European marketing function. This role is responsible for planning, managing, and delivering integrated brand campaigns, product launch marketing, and content strategies that drive awareness, consideration, and brand love across the UK and key European markets.
This is a highly collaborative, agency-facing role that demands a confident creative operator with strong project management skills, a sharp eye for compelling content, and the commercial instinct to translate brand strategy into campaigns that move the needle.
The successful candidate will lead agency relationships across creative, content, and production, ensuring every campaign is delivered on brief, on brand, on time, and on budget. Working closely with the Head of Brand Campaigns and Strategy and in close coordination with Digital, PR, and other teams is essential.
Marketing Manager - B2C in London employer: Critical Selection
Located in London, this automotive OEM brand is rapidly expanding its EV and hybrid vehicle lineup. The team thrives on energy and innovation, ensuring impactful campaigns that resonate across Europe. Employees benefit from a dynamic work environment and strong agency partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - B2C in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Critical Selection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Critical Selection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Critical Selection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Critical Selection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - B2C in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Critical Selection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Critical Selection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Critical Selection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Critical Selection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Critical Selection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Critical Selection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
