At a Glance
- Tasks: Lead dealer marketing strategies and communications to boost sales across the UK dealer network.
- Company: Join a dynamic automotive brand focused on innovation and collaboration.
- Benefits: Competitive salary, bonus, and benefits package with opportunities for growth.
- Other info: Work in a fast-paced environment with excellent career advancement opportunities.
- Why this job: Make a real impact in a pivotal role that drives sales and brand representation.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 60000 - 70000 £ per year.
£60,000 - £70,000 plus 10% bonus and benefits
Reporting to Head of Brand Campaigns and Strategy
Role Overview
The Marketing Manager – Dealer Marketing is a pivotal role within the marketing function, responsible for planning, developing, and executing dealer marketing strategies and communications that drive sales performance and ensure consistent brand representation across the UK dealer network. Working closely with the Head of Brand Campaigns and Strategy, and collaborating across Sales, Product, PR, and Digital teams, this role ensures that dealer partners are equipped with the right marketing tools, assets, and communications to engage customers effectively and convert leads into sales. The successful candidate will be the primary point of contact for dealer marketing, owning the relationship between the marketing team and the UK dealer network.
Key Responsibilities
- Develop and manage the annual dealer marketing plan, aligning activity to national campaign priorities, product launches, and sales objectives.
- Dealer Marketing Assets
- Create and maintain a suite of dealer marketing assets and toolkits – including digital, print, point-of-sale, and social media materials – that empower dealers to market effectively in their local areas.
- Manage and evolve the dealer marketing planner, providing dealers with a clear calendar of recommended activities, promotional offers, and campaign materials.
- Develop co-op and local area marketing (LAM) programmes that drive footfall, test drive bookings, and sales leads at a dealership level.
- Dealer Communications
- Serve as the primary marketing contact for the UK dealer network, building strong working relationships with dealer principals and marketing contacts.
- Produce and distribute regular dealer communications including bulletins, newsletters, and briefing documents covering new campaign launches, available assets, and key brand messages.
- Plan and deliver dealer webinars and marketing briefings to ensure the network is fully informed, aligned, and equipped ahead of key campaign and launch moments.
- Maintain and develop the dealer marketing portal, ensuring materials are easily accessible, up to date, and clearly organised.
- Campaign Management & Execution
- Lead the end-to-end delivery of dealer-facing campaign activity, from briefing creative and media agencies through to execution and performance review.
- Collaborate with the wider Brand Campaigns team to ensure dealer marketing is fully integrated with national brand campaigns and product launch activity.
- Oversee the production of localised and regional campaign assets, working with agency partners to adapt national creative for dealer use across digital, social, print, and out-of-home channels.
- Ensure all dealer marketing activity adheres to Visual Identity guidelines and maintains consistent brand standards across the network.
- Product Launch Support
- Plan and execute the dealer marketing element of all new product launches, ensuring dealers receive timely, compelling, and practical marketing support.
- Develop launch toolkits, event-in-a-box materials, and supporting content to enable dealers to activate product launches locally and effectively.
- Brief and manage agency partners to produce dealer-specific launch assets across all relevant channels.
- Performance Analysis & Reporting
- Monitor and evaluate the effectiveness of dealer marketing programmes, using data and insights to continuously optimise activity and maximise ROI.
- Track and report on key dealer marketing KPIs, including lead generation, campaign engagement, and material usage across the network.
- Prepare and present regular performance reports and recommendations to the Head of Brand Campaigns and key internal stakeholders.
- Budget Management
- Manage the dealer marketing budget, ensuring spend is planned effectively and delivers strong return on investment.
- Oversee agency and supplier relationships, managing costs, contracts, and deliverables in line with agreed budgets and timelines.
Key Results & Deliverables
- Dealer network fully equipped with timely, on-brand marketing assets and tools across all channels.
- Dealer marketing campaigns that generate measurable sales leads and contribute to national sales targets.
- High-quality, consistent dealer communications that keep the network informed, engaged, and aligned with brand priorities.
- Successful execution of dealer marketing support for all product launches, achieving engagement and lead generation targets.
- Actionable monthly performance reporting that informs strategic decision-making and continuous improvement.
- Strong working relationships with dealer network contacts built on trust, responsiveness, and clear communication.
UK Marketing Manager (Dealer Marketing) employer: Critical Selection Limited
As a leading player in the automotive industry, our company offers an exceptional work environment for the UK Marketing Manager (Dealer Marketing) role, characterised by a collaborative culture that values innovation and creativity. Employees benefit from competitive salaries, a performance-based bonus structure, and comprehensive support for professional development, ensuring that team members can grow their skills and advance their careers. Located in a vibrant area, we provide a dynamic workplace where you can make a meaningful impact on dealer marketing strategies while enjoying a supportive network of colleagues.
Contact Details:
Critical Selection Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land UK Marketing Manager (Dealer Marketing)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Critical Selection Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Critical Selection Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Critical Selection Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Critical Selection Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Marketing Manager (Dealer Marketing)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Critical Selection Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Critical Selection Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Critical Selection Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Critical Selection Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Critical Selection Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Critical Selection Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
