Sponsorship Senior Manager

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.

London with regular European travel

Contract: Permanent, Full-Time

We are one of the fastest-growing automotive brands in the UK and Europe, bringing a heritage that stretches back over 100 years together with a bold, electrified vision for the future. With an expanding line-up of EVs and hybrid vehicles, we are challenging the status quo democratising electric mobility for everyday drivers across the continent. We are a brand built on energy, innovation, and momentum, and our partnerships strategy reflects exactly that.

This is a newly created and highly visible role within the marketing function. The Brand Partnerships & Sponsorship Manager will be responsible for identifying, negotiating, and activating strategic partnerships across sport, technology, lifestyle, and culture amplifying the brand profile and accelerating commercial growth across the UK and Europe.

This role demands a commercially astute, creatively driven operator who can build relationships at the highest level, manage multi-market campaigns, oversee agency partners, and ensure every partnership delivers measurable value. The ideal candidate brings deep expertise in sports marketing and a strong instinct for tech and lifestyle brand alignment, with the ability to operate effectively across multiple European markets simultaneously.

• Define and execute a pan-European brand partnerships and sponsorship strategy aligned to our commercial and brand objectives.
• Lead end-to-end negotiations with rights holders, federations, teams, and brand partners across the UK and European markets.
• Build a portfolio of partnerships that reinforces our positioning as a forward-thinking, electric-first automotive brand.
• Develop integrated activation plans that connect across digital, social, experiential, PR, and retail touchpoints.
• Lead the delivery of high-impact sponsorship moments including event presence, branded content, and fan/consumer experiences.
• Ensure all rights and assets are fully leveraged, maximising brand visibility and commercial return.
• Lead and manage relationships with external agencies including creative, experiential, PR, and media partners.
• Set clear briefs, manage deliverables, and hold agencies accountable to brand standards and commercial KPIs.
• Establish robust processes for agency briefing, approval, and performance review across multiple markets.

Budget & Performance

• Establish clear measurement frameworks and KPIs for each partnership, tracking ROI and brand impact.
• Provide regular reporting to senior leadership on portfolio performance, opportunities, and strategic recommendations.
• Collaborate closely with Digital, PR, Product, and Sales teams to ensure fully integrated campaign delivery.
• Work with European market leads to adapt and localise partnership activations for country-specific audiences.

Significant experience in brand partnerships, sponsorship, or sports marketing ideally within automotive, technology, or a major consumer brand.

Deep knowledge of the sports marketing landscape including rights structures, activation mechanics, and hospitality programmes.

Strong experience working with and managing external agencies across creative, experiential, and media disciplines.

Exceptional commercial acumen with the ability to evaluate partnership value and negotiate complex deals.

Outstanding communication and relationship-building skills, with the confidence to represent the brand at C-suite level.

Knowledge of the European marketing landscape and experience localising campaigns across multiple markets.

A high-profile, newly created role with significant scope to shape strategy and leave a lasting mark on the brand.

A competitive salary and comprehensive benefits package including vehicle staff scheme.

A fast-moving, ambitious environment with the full backing of a global automotive group. Regular travel across Europe and access to some of the most exciting partnership and sporting environments in the world.