Marketing Manager Automotive

Marketing Manager Brand Campaigns & Content Manager Based London. Our client is one of the fastest growing automotive OEM brands in Europe with an expanding vehicle line up of EV's and hybrid cars. They are a brand built on energy, innovation, and momentum, and their campaigns and content reflect exactly that.

Role Overview

The Marketing Manager Brand Campaigns & Content is a senior executional role at the heart of the UK and European marketing function. This role is responsible for planning, managing, and delivering integrated brand campaigns, product launch marketing, and content strategies that drive awareness, consideration, and brand love across the UK and key European markets. This is a highly collaborative, agency-facing role that demands a confident creative operator with strong project management skills, a sharp eye for compelling content, and the commercial instinct to translate brand strategy into campaigns that move the needle.

The successful candidate will lead agency relationships across creative, content, and production, ensuring every campaign is delivered on brief, on brand, on time, and on budget. Working closely with the Head of Brand Campaigns and Strategy and in close coordination with Digital, PR, Product, and Sales teams, this role ensures the brand voice, visual identity, and marketing ambitions are brought to life with impact across all channels from hero brand campaigns and product launches to always-on content and social storytelling.

Key Responsibilities

• Brand Campaign Management
  • Lead the end-to-end planning, development, and execution of integrated brand campaigns across the UK and European markets, from strategic brief through to post-campaign evaluation.
  • Work with the Head of Brand Campaigns and Strategy to translate brand and business objectives into compelling, insight-led campaign briefs for agency partners.
  • Oversee the production of campaign assets across all channels including broadcast, digital, social, out-of-home, print, and point of sale, ensuring consistent quality and brand alignment throughout.
  • Manage campaign timelines, delivery schedules, and internal approval processes, keeping all stakeholders aligned and informed at every stage.
  • Ensure Visual Identity is applied consistently and with excellence across all campaign touchpoints in the UK and across European markets.
• Product Launch Campaigns
  • Own the marketing delivery of new model launches across the UK and Europe, serving as the central campaign manager coordinating creative, content, digital, PR, and retail activity into a cohesive, high-impact launch moment.
  • Develop and manage launch campaign plans that build anticipation, drive consideration, and generate leads spanning awareness phases through to on-sale activation.
  • Brief and manage agencies to produce all launch creative and content, including hero campaign films, digital assets, social content, CRM materials, and retail/dealer toolkits.
  • Lead launch campaign post-mortems, capturing learnings and translating insights into improved approaches for future launches.
  • Coordinate with European market leads to adapt and localise UK launch campaigns for country-specific audiences, ensuring relevance without compromising brand consistency.
• Content Strategy & Production
  • Develop and manage always-on content strategy for the UK and European markets, spanning owned, earned, and paid channels.
  • Brief, manage, and quality-control the production of a wide range of content formats including video, photography, social content, digital display, and editorial ensuring all output is on brand, on message, and optimised for each channel.
  • Work with creative and production agencies to build a strong pipeline of brand content that supports campaign activity, product storytelling, and brand-building objectives throughout the year.
  • Champion content innovation, bringing forward new formats, platforms, and creative approaches that keep marketing fresh, relevant, and ahead of the curve.
  • Oversee content localisation processes for European markets, ensuring quality and consistency across all languages and territories.
• Agency & Supplier Management
  • Serve as the primary day-to-day lead for creative, content, and production agency partners across the UK and Europe, building strong, productive, and accountable working relationships.
  • Set clear, strategically grounded briefs and manage agency outputs rigorously against brand standards, creative quality, timelines, and commercial KPIs.
  • Establish and maintain robust processes for agency briefing, creative review, approval, and delivery across multiple campaigns and markets simultaneously.
  • Conduct regular agency performance reviews, providing constructive feedback and holding partners to the highest standards of creative excellence and delivery.
  • Lead agency procurement processes and pitch management as required, working with the Head of Brand Campaigns and Strategy to evaluate and onboard new partners.
• Cross-Functional & European Market Collaboration
  • Act as a key connector between the Brand Campaigns team and Digital, PR, Product, Sales, and Customer Experience functions, ensuring fully integrated and coherent campaign delivery.
  • Work closely with European market leads and country marketing teams to ensure UK-originated campaigns and content are effectively adapted, localised, and activated across priority markets.
  • Represent brand and campaign perspective in cross-functional planning meetings, contributing to integrated marketing calendar development.
  • Support the Head of Brand Campaigns and Strategy in presenting campaign strategies, creative work, and performance results to senior leadership and European stakeholders.
• Budget & Performance Management
  • Manage campaign and content production budgets across UK and European activity, ensuring spend is planned effectively, tracked accurately, and delivers strong return on investment.
  • Establish clear measurement frameworks for all brand and launch campaigns, tracking awareness, engagement, consideration, and lead generation KPIs.
  • Prepare and present regular campaign performance reports and insights to the Head of Brand Campaigns and key stakeholders, with clear recommendations for optimisation.
  • Identify budget efficiencies and opportunities to maximise impact across the campaign portfolio on an ongoing basis.

Key Results & Deliverables

• Integrated brand and launch campaigns delivered on brief, on brand, on time, and on budget across UK and European markets.
• High-quality, channel-optimised content produced consistently to support always-on brand activity and major campaign moments throughout the year.
• Agency partners delivering creative excellence and operational efficiency, held to clear standards and KPIs.
• Product launch campaigns that achieve defined awareness, consideration, and lead generation targets across all markets.
• Visual Identity and brand voice applied consistently and with excellence across all campaign and content touchpoints.
• Timely, insight-rich campaign performance reporting that informs strategic decision making and continuous improvement.
• Effective collaboration with European market teams resulting in locally relevant, globally consistent campaign delivery.

Candidate Profile

Essential Experience & Skills

• 5 years of experience in brand marketing, campaign management, or integrated marketing communications ideally within automotive, technology, or a major consumer brand.
• Proven track record of planning and delivering high-profile, multi-channel brand and product launch campaigns from brief through to evaluation.
• Strong agency management experience across creative, content, and production disciplines, with the ability to set inspiring briefs and drive exceptional work.
• Excellent understanding of content strategy and production across digital, social, broadcast, and print channels.
• Experience working across multiple European markets, with the ability to manage localisation and adaptation of campaigns for diverse audiences.
• Sharp creative judgement with the ability to evaluate ideas and executions against strategy and brand standards.
• Exceptional project management skills highly organised, deadline-driven, and able to manage multiple complex workstreams simultaneously.
• Strong communication and stakeholder management skills, with confidence presenting creative work and campaign strategy to senior audiences.
• Commercially minded with experience managing and optimising substantial campaign budgets across multiple markets.

Desirable

• Experience in the electric vehicle, hybrid, or broader mobility or technology sector.
• Knowledge of the European marketing landscape and experience navigating multi market campaign delivery.
• Familiarity with performance marketing integration understanding how brand campaigns connect to and support digital and paid media activity.
• Experience managing or supporting sports, lifestyle, or entertainment partnerships and their content activation.
• Multilingual capability is an advantage but not a requirement.
• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.

Please contact Critical Selection for more information.