At a Glance
- Tasks: Create stunning digital assets for Amazon, TikTok, and email that drive growth.
- Company: Join a vibrant FMCG brand with a creative and performance-driven culture.
- Benefits: Competitive salary, private healthcare, wellness days, and generous holiday allowance.
- Other info: Dog-friendly office, team socials, and opportunities for career growth.
- Why this job: Be at the forefront of digital creativity and AI innovation in a fast-paced environment.
- Qualifications: 3-5 years experience in performance-led digital design and strong craft skills.
The predicted salary is between 35000 - 45000 £ per year.
We’re on the lookout for someone extraordinary to come and join us as Middleweight Performance & Digital Designer with a focus on all digital touchpoints in a fast-paced, FMCG environment. You’ll work across our growth channels (Meta, Amazon, TikTok), retention (email) and our website, leading the way with brilliantly on-brand and on-trend ideas that are beautifully executed and ultimately, perform well. This role sits at the intersection of creative and performance, using insight to inform ideas that drive growth. You’ll be developing high-performing creative that drives both commercial results and brand equity. This is a hands-on role for a creative thinker who understands performance – someone who knows how to turn learnings into better briefs, sharper storytelling, and stronger conversion.
KEY RESPONSIBILITIES:
- Own digital creative production across Amazon, DTC (website, email and Meta) and TikTok Shop, creating high-quality assets that are both on-brand and performance-led.
- Manage multiple briefs simultaneously, delivering high-quality work quickly and at pace.
- Work across both UK and US markets, adapting creative to suit each audience and channel.
- Create digital assets that elevate our creative, in terms of beautiful execution and attention to detail.
- Lead the development of our AI-powered creative function – exploring, testing and building workflows using a range of AI platforms to generate content efficiently and at scale.
- Brief in and oversee additional resources, including freelancers and wider team members as needed, to support delivery.
- Collaborate closely with the broader Ecommerce and Marketing teams to ensure all creative aligns with commercial priorities and brand guidelines.
- Apply brand guidelines consistently, ensuring correct use of typography, layout, colour and brand assets.
- Contribute to a test-and-learn culture, helping to iterate and improve performance creative across all channels.
- Manage and maintain a robust library of paid social assets.
- Breathe new life into existing UGC, founder content, and studio assets as well as influence content capture at brand shoots to ensure we always have the right "fuel" for paid social.
ABOUT YOU
- At least 3-5 years proven experience creating performance-led digital assets across Amazon, Meta, email and/or TikTok with an understanding of relevant performance principles, ideally in-house at an FMCG, DTC or ecommerce brand.
- Strong craft skills in layout, typography and attention to detail with a deep understanding of what makes creative convert.
- A highly creative thinker with strong taste, attention to detail, and commercial instinct.
- Absolutely at home in Illustrator and Photoshop as well as Figma (Premiere or After Effects are nice-to-haves).
- Hands-on experience with AI platforms to generate and enhance creative content – this is non-negotiable.
- Passionate about the evolving AI landscape and eager to help build out and shape how we use AI tools across our creative workflow.
- Able to juggle multiple briefs, work at speed and adapt quickly in a fast-moving, scale-up environment without sacrificing quality.
We welcome applications from all qualified candidates. Please note that you’ll need to have the existing right to work in the UK, as we’re not able to provide visa sponsorship for this role.
THE PACKAGE
- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel-coloured houses!
- Salary: DOE
- 4 days per week in the office with the option to work from home on a Friday.
- Private Healthcare with Vitality including Virgin Gym 50% off.
- Holiday: 24 days + birthday off!
- 1 Wellness Day.
- Pension plan.
- Potential to take part in the company share scheme.
- TRIP product discount & Friends+Family codes.
- Mindfulness support with Calm App membership.
- Breakfast and snacks provided.
- Sleep support with monthly Dream Drops CBD Oil allowance.
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks.
- Sabbatical: Potential for up to 6-week sabbatical after 2 years of service.
- Dog Friendly office.
- Regular team socials & events.
Middleweight Performance & Digital Designer employer: Critical Playground LLC
Join a vibrant and innovative team as a Middleweight Performance & Digital Designer, where creativity meets performance in a fast-paced FMCG environment. With a lovely office just a minute from Notting Hill Gate, you'll enjoy a supportive work culture that prioritises employee well-being, offering benefits like private healthcare, generous holiday allowances, and opportunities for personal growth through wellness initiatives and a potential sabbatical. Embrace the chance to work collaboratively across UK and US markets while developing high-performing digital assets that drive both brand equity and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Middleweight Performance & Digital Designer
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best performance-led digital assets, especially those that have driven results on platforms like Amazon and TikTok. We want to see your creative flair and how you've adapted your work for different audiences.
✨Tip Number 2
Network like a pro! Reach out to industry contacts or join relevant online communities. Engaging with others in the FMCG and digital design space can lead to valuable insights and potential job leads. Plus, don’t forget to check out opportunities on our website!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI tools and how they can enhance creative workflows. Be ready to discuss your hands-on experience and how you’ve used insights to inform your designs. We love candidates who are passionate about innovation!
✨Tip Number 4
Show us your adaptability! In a fast-paced environment, being able to juggle multiple briefs is key. Share examples of how you've managed tight deadlines while maintaining quality. This will demonstrate your ability to thrive in our dynamic setting!
We think you need these skills to ace Middleweight Performance & Digital Designer
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine! Use engaging language and showcase your design skills right from the get-go. Remember, we’re looking for someone who can bring brilliant ideas to life, so don’t hold back!
Tailor Your Application:Make sure to tailor your application to highlight your experience with digital assets across platforms like Amazon, Meta, and TikTok. We want to see how your past work aligns with our needs, so be specific about your achievements and how they drove performance.
Keep It Professional Yet Personal:While we love a bit of personality, keep your application professional. Use a friendly tone but ensure it reflects your understanding of brand guidelines and attention to detail. This is your chance to show us you can balance creativity with commercial instincts!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Critical Playground LLC
✨Know Your Digital Landscape
Familiarise yourself with the latest trends and best practices across platforms like Amazon, Meta, and TikTok. Be ready to discuss how you’ve successfully created performance-led digital assets in the past and how you can apply that knowledge to this role.
✨Showcase Your Creative Process
Prepare to walk through your portfolio, highlighting projects that demonstrate your craft skills in layout, typography, and attention to detail. Discuss how you’ve used insights to inform your creative decisions and drive growth, as this role sits at the intersection of creativity and performance.
✨Embrace AI in Your Work
Since this role involves leading the development of AI-powered creative functions, be ready to share your hands-on experience with AI platforms. Talk about how you've used AI to enhance your creative workflow and generate content efficiently.
✨Adaptability is Key
This position requires juggling multiple briefs in a fast-paced environment. Prepare examples of how you’ve managed competing priorities and delivered high-quality work quickly. Highlight your ability to adapt your creative approach for different audiences, especially between UK and US markets.