Social Media & Influencer Executive in London

At Piglet in Bed, we're on a mission to become the home of long-lasting, natural comfort. Dreamt up in 2017 from our Founder Jess' Mother's garden shed in West Sussex, Piglet in Bed began with a simple idea: the best homes aren't perfect, they're personal. What started as a small collection of linen bedding has grown to include new fabrics and unmistakably 'Piglet' designs, complemented by our curated selection of sleepwear and homewares. But one thing hasn't changed: our focus on the incredible team who make Piglet happen. As our team grows, we still like to keep the calendar full of socials, competitions, and chances to see each other. Teamwork is at the heart of everything we do, so we're very excited that you're considering joining us!

The Role

As the Social Media and Influencer Executive at Piglet in Bed, you'll work closely with our Head of Brand and Brand Manager on developing and executing comprehensive social media strategies to enhance brand awareness, engagement, and growth across various platforms. You'll manage and run all Piglet in Bed social media channels (Instagram, TikTok, Facebook, Pinterest), while also nurturing and growing the social presence of Wallow, our new bath and body brand. You will also play a pivotal role in identifying, nurturing, and collaborating with influencers to amplify our brand's reach and resonance within our target audience.

What you'll be getting up to:

• Social Media Strategy Development: You'll develop and implement on-brand social media plans aligned with our marketing objectives and brand identity.
• Content Creation and Curation: You'll help to conceptualise, create, commission, and curate compelling visual and written content for social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube etc.) that resonates with our target audience. You'll collaborate with the rest of our Brand and Marketing Team to brief deliverables and create social content at photoshoots.
• Community Management: You'll foster meaningful interactions and relationships with our online community by responding to comments, messages, and inquiries in a timely and engaging manner.
• Influencer Identification and Outreach: You'll manage ShopMy, our affiliate influencer platform, ensuring the budget is allocated effectively, lookbooks are regularly updated, and influencer relationships are strengthened and nurtured. You'll identify, evaluate and build relationships with potential influencers and brand ambassadors whose values and aesthetic align with our brand ethos.
• Campaign Management: You'll plan and execute influencer marketing campaigns, including drafting creative briefs, setting up orders, contract negotiations, and performance tracking to ensure the achievement of campaign objectives.
• Performance Analysis: You'll monitor and analyse social media metrics, influencer performance, and industry trends to optimise strategies and drive continuous improvement. You'll contribute to reporting & share commentary and actions around insights.
• Cross-Functional Collaboration: You'll collaborate closely with our marketing, creative, and product teams to ensure alignment and integration of social media initiatives with broader marketing initiatives and product launches.

About You

• You'll be proactive, solutions-focused and strategic in approach.
• You'll have an in-depth understanding of social media and affiliate platforms, cultural and platform-focused trends, and best practices.
• You'll have an analytical mindset with the ability to interpret data and derive actionable insights to drive measurable growth.
• You'll be proficient in social media management tools and analytics platforms.
• Highly detail-oriented, acting as a quality-control lead to ensure all outputs are accurate, on-brand and error-free before delivery.
• You'll have excellent communication, relationship-building and written skills, with the ability to take on our tone of voice.
• You'll have a creative mindset with a keen eye for design aesthetics and storytelling.
• You'll have the ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Organisation is key as the role involves preparing content plans in advance, ensuring they are ready for timely review and sign-off.
• You'll have demonstrated success in developing and executing social media content that drives engagement, growth, and brand awareness.

Essential

• You'll have proven experience (minimum 2 years) in social media management and influencer marketing within the consumer goods or lifestyle industry.

Benefits

• We're proud to pay the UK Living Wage, a voluntary measure we're taking to make sure our salaries meet our employees' real, everyday needs.
• With our shortened work week (35.5 hours for full-time staff), we close the office at 3pm every Friday!
• Our flexible working scheme aims to prioritise your work-life balance, allowing for flexible start and finish times.
• We offer a generous 50% discount on our products alongside plenty of chances to get your hands on treats internally!
• Piglet in Bed offers 33 days of holiday annually (pro rata for part time staff), alongside 2 paid days for volunteering and reduced summer hours.
• We offer a rewards & recognition platform where you can get discounts with lots of retailers, along with a full employee assistance programme and 24/7 GP access.
• With our onsite bike storage and shower facilities, Piglet are excited to offer team members access to our cycle to work scheme.