At a Glance
- Tasks: Lead content creation for three exciting restaurant brands through videography and photography.
- Company: Join a fast-growing hospitality group with a creative and collaborative culture.
- Benefits: Competitive salary, team discounts, and opportunities for personal development.
- Other info: Opportunity to build your own team and grow within a dynamic environment.
- Why this job: Be at the forefront of innovative storytelling in London's vibrant restaurant scene.
- Qualifications: Strong skills in videography and photography, with a passion for food and creativity.
The predicted salary is between 55000 - 55000 £ per year.
ROLE: Head of Content - Silver Tree Restaurants
COMPENSATION: £50-55k per annum (DOE)
LOCATION: LONDON
START DATE: Immediate start
OPPORTUNITY: A creator-led role working with the founders and Head of Marketing to produce, direct and execute all videography and photography across the group's three brands and build a team as the business grows.
- Milk Beach - modern Australian restaurant in the heart of Soho, London
- Bar Blondie - new southern European inspired wine bar down a cobble stone West London mews using Italy's iconic lens on western cinema as inspiration for content
- Saltwater - new sushi QSR concept set to revolutionise takeaway sushi in London
The role is creator-first: we're looking for someone with confidence and creativity to produce industry leading and captivating content, from cinematic short videos, team storytelling, live iPhone content and beautiful photography.
ROLE SUMMARY
Brand and Strategy
You will work alongside Founders and Head of Marketing to develop and evolve Content Strategy for all three brands. Immerse yourself in each brand identity, history and purpose to develop a clear identifiable content identity across all communication channels (website, socials, posters, in-venue touchpoints, and events).
Videography
You will produce, direct and shoot high-quality cinematic short films to portray each brand, the people behind them, the craft of each business and the guest experience at each venue. Manage ad-hoc freelance videographers for specific projects.
Photography
You will shoot beautiful photography of our products, people, spaces and more.
Social Content
You understand the importance of capturing live, genuine, real moments on iPhone to capture the identity of each brand and build scroll-stopping video content that gets people talking. Create social moments that connect with our guests and grow our online presence across Instagram and TikTok. Bring bold out-there ideas to life – whether it's carrying a surfboard on the underground, or wearing a wetsuit through Westminster – if it's legal we can get behind it.
Working with in-house leadership and external agencies
You will work closely with the Founders and senior leadership of each brand to bring their stories to life. You will also work with leading branding agencies (like Hatrik House and Made Thought) to bring their brand work to life. You will work with leading PR agencies (Gemma Bell & Co and Cura Conn) to ensure our industry leading content is published across print and online publications and events. You will build a team of content creators as the business grows.
Reporting
Work with our Head of Marketing to track performance, produce monthly analytics and report insights.
WHO WE ARE LOOKING FOR
Creative and Talented Videographer and Photographer
- Strong photography and video skills (ideation, producing, shooting and editing)
- Someone who loves film and wants to create award winning cinematic short videos
- Creative flair
- Clear understanding of how to produce quality content for storytelling, where shooting, editing and writing work together
- Someone with great ideas to help us stand out in the London restaurant scene
- Build and protect the visual and editorial tone of each brand with the Founders and Head of Marketing
Foodie
- Someone who loves dining out and who is plugged into the London restaurant scene
- Someone curious about food preparation, ingredients, suppliers, wine producers and telling the stories behind them
Personal
- We need an independent worker and someone who is a self-sufficient problem solver – you will have strong mentorship and guidance, but also the independence and freedom to make the role a success
- Calm under pressure; good with people; happy to work evenings when required
- Someone who will be able to build a team and mentor junior creators as the business grows
WHAT WE OFFER
- Competitive salary that will increase in line with the growth of the group
- Ability to grow your own team
- Small fast growing hospitality business with no external investors – therefore quick and nimble decision making
- Working closely with Founder teams at all concepts including Founder and CEO Elliot Milne and industry leading co-founders of Saltwater and Bar Blondie
- Internal product training in food, wine and cocktails
- External educational development in areas including people management, WSET and technical photography and videography skills – we love people who want to learn and eager to support their development opportunities
- Perks including 50% off bills at all group venues for you and up to 3 friends
- Cycle to work scheme
- Team social events
Head of Content employer: Critical Playground LLC
Critical Playground LLC is an exceptional employer located in Wellingborough, offering a vibrant work culture that fosters creativity and collaboration. With a commitment to employee growth, the company provides ample opportunities for professional development alongside competitive benefits such as 25 days of holiday and a matched pension scheme. Join us to be part of a dynamic team where your contributions directly impact our creative projects and client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Head of Content
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Critical Playground LLC.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Critical Playground LLC and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Head of Content at Critical Playground LLC.
How to prepare for a job interview at Critical Playground LLC
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Critical Playground LLC.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Critical Playground LLC. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Critical Playground LLC.
