At a Glance
- Tasks: Design and develop engaging digital experiences for our D2C and B2B websites.
- Company: Join a family-run business with a rich heritage in rose breeding.
- Benefits: Enjoy a competitive salary, hybrid working, generous holiday, and health cash plan.
- Other info: Collaborative environment with opportunities for professional growth and access to industry events.
- Why this job: Make a real impact on our brand's online presence while working with a passionate team.
- Qualifications: Six years of digital design experience with a strong portfolio across web, email, and social.
The predicted salary is between 40000 - 50000 £ per year.
- Senior Digital Designer
- David Austin Roses, Albrighton, Salary £40,000 to £50,000 DOE
About you
You are a digital designer with a real eye for quality. You bring a rigour and care to your work that shows in the finished thing, down to the details most people never notice.
You think commercially as well as creatively.
You understand how design shapes conversion, engagement and the way a brand is felt, and you let that understanding guide your decisions.
You are comfortable with performance data and happy to be led by it, without losing your instinct for what looks and feels right.
You move across web, email and social while keeping hold of the brand that runs through all of it.
You care about the craft beneath good design, the layout, the grids, the typesetting, and you know how to balance considered brand communication with conversion‑focused UX.
Beauty motivates you, and it matters just as much to us.
About us
David Austin Roses was founded in Albrighton, Shropshire, in 1961 by David C.
Austin, who spent his life pursuing a simple but exacting idea: that a rose could carry the fragrance, form and character of the old garden roses alongside the vigour and repeat flowering of the modern ones.
That pursuit has never stopped.
We sell to gardeners and growers around the world, direct to customers and through our trade and wholesale partners.
We are a family business, now in our third generation, and the same attention that goes into breeding a rose goes into everything else we do.
Our offices sit within the nursery, among growing fields, breeding greenhouses, walled rose gardens and the original family farmhouse.
Many of the people here have been with us for years, some for decades.
About the role
You will report to our Brand & Ecommerce Director, a member of the founding Austin family, and you will be our dedicated in‑house digital designer.
The work spans three international D2C stores (UK, US and EU), a B2B website, email marketing, and paid and organic social.
We also work with an external web agency on larger structural projects, and you will work alongside them when it helps.
You will join a close‑knit team who get on well and take the work seriously.
You will work with our ecommerce developer, our ecommerce executives, our CRM team, our social and content teams, and our Senior Graphic Designer, who leads on print, packaging and POS.
There is a great deal we would love to do: better localisation across the UK, US and EU stores, a stronger editorial feel alongside the commercial pages, and a more considered experience for anyone who comes across us.
- What you will be doing
- Designing and developing the UX and visual identity of our D2C and B2B websites, taking projects from first sketch and wireframe through to finished, high‑fidelity UI, and making sure the David Austin brand is expressed as authentically online as it is everywhere else.
- Making sure our sites work for the people who use them, designing around our key customer personas and the journeys they take, and staying close to how real visitors actually behave, through session recordings and other research, so the experience keeps getting better.
- Supporting our CRO programme across the three international stores, from product and landing pages to checkout, through a mix of new features and steady, ongoing improvement, with a clear eye on CVR and AOV.
- Building and maintaining our design systems and component libraries in Figma, so everything stays consistent across regions.
- Designing email campaigns with our CRM team and creating paid and organic social work across Meta, Pinterest, Tik Tok and You Tube, where capacity allows.
- Briefing the content team on the imagery and assets that will work hardest online.
- Working with our in‑house ecommerce developer and our external Shopify Plus agency, so your designs reach production cleanly and faithfully.
- What you will need
- A minimum of six years in digital design, with genuine range across web, email and social, ideally a mix of agency and in‑house.
We will want to see all three reflected in your portfolio.
- A clear way of working, from framing the problem through to testing, release and the improvements that follow, drawing on both qualitative and quantitative evidence at the right moments.
- Genuine curiosity about how people use a website.
We are not looking for a dedicated UX researcher, but we do want someone who enjoys getting into session recordings, personas and journeys, and letting what they learn shape the work.
- Fluency in the main design tools, Figma and Adobe Creative Suite among them, with a practical sense of where AI tools genuinely help.
- Real quality of craft: a sharp eye for typography, typesetting and clean layout, and a feel for premium, heritage brands.
- A collaborative, straight‑talking, patient way of working, and no ego to speak of.
- Useful but not essential
- Shopify or Shopify Plus
- Motion and video editing (Premiere Pro, After Effects or similar)
- Email and CRM platforms such as Ometria
- Basic HTML and CSS, and photographic retouching
- Experience across both D2C and B2B
- What you will get
- £40,000 to £50,000 depending on experience
- Hybrid working, four days on site at our Albrighton nursery and one from home
- 25 days holiday plus bank holidays
- Health cash plan
- 20% staff discount on our roses
- Summer and winter team gatherings
- Access to leading ecommerce conferences and events
- Support for learning and professional development
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Designer in Albrighton
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Critical Playground LLC for a Senior Digital Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Critical Playground LLC before they go live!
We think you need these skills to ace Senior Digital Designer in Albrighton
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Senior Digital Designer at Critical Playground LLC, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Critical Playground LLC does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Critical Playground LLC. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Critical Playground LLC.
How to prepare for a job interview at Critical Playground LLC
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Critical Playground LLC, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Critical Playground LLC might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Critical Playground LLC!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Critical Playground LLC is looking for.
