At a Glance
- Tasks: Craft compelling digital stories and collaborate with creative teams to elevate brand voice.
- Company: Join Critical Mass London, a dynamic agency fostering creativity and collaboration.
- Benefits: Enjoy 25 days annual leave, competitive benefits, and summer Fridays off at 3 PM.
- Other info: Be part of a diverse team with excellent learning and development opportunities.
- Why this job: Lead innovative projects and inspire junior talent while shaping world-class digital experiences.
- Qualifications: 5+ years of copywriting experience with a passion for design and storytelling.
The predicted salary is between 45000 - 60000 £ per year.
Critical Mass London are looking for an experienced copywriter to join the team in Southwark. As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You understand the world-class digital experiences we create and the important role copy plays in them. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.
You Will
- Interact with project teams to understand business objectives and audience demographics
- Review copy (alongside design) to align with channel and platform guidelines
- Provide guidance on creative revisions to up-level content within the Airbnb voice and tone
- Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals
- Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects (prior to Marcom’s review)
- Partner with designers, art directors, and creative directors to tackle projects and move the business forward
- Work on multiple projects simultaneously
You Have
- 5+ years’ experience as a copywriter in an agency or client-side environment – including full understanding of interactivity and the web, emails, landing pages and marketing/advertising
- Passion for design and eagerness to collaborate with other creative people
- Ability to internalize and consistently adhere to internal brand guidelines
- Understanding how copy can influence creative overall
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied contexts with diverse audience
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
- A strong understanding of UX/UI concepts and practices
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- 25 days annual leave plus bank holidays
- Access to online services for families and new parents
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Critical Mass is an equal opportunity employer.
Senior Copywriter — Lead Digital Experience Storytelling employer: Critical Mass
Critical Mass London is an exceptional employer that fosters a collaborative and innovative work culture, perfect for creative minds looking to make an impact in digital storytelling. With a strong commitment to employee growth through internal learning programmes and a focus on diversity and inclusion, team members enjoy competitive benefits, generous annual leave, and unique perks like Summer Fridays. Located in the vibrant area of Southwark, this role offers the opportunity to work alongside talented professionals while championing creative direction and mentoring junior staff.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter — Lead Digital Experience Storytelling
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream job.
✨Tip Number 2
Show off your portfolio! Make sure you have a killer online portfolio that showcases your best work. Tailor it to highlight projects that align with the role you're applying for, especially those that demonstrate your storytelling skills.
✨Tip Number 3
Prepare for interviews by practising your storytelling! Be ready to discuss how you've tackled communication challenges in the past and how your creative solutions made an impact. Remember, they want to see your passion for digital experiences!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Copywriter — Lead Digital Experience Storytelling
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Senior Copywriter, storytelling is your superpower! Make sure your application showcases your ability to craft engaging narratives. Use examples from your past work that highlight how you’ve brought a digital voice to life.
Tailor Your Application:We want to see how you fit into our world! Customise your CV and cover letter to reflect the job description. Highlight your experience with digital content and how it aligns with our brand's voice and tone.
Be Creative and Authentic:Let your personality shine through in your writing. We appreciate creativity and authenticity, so don’t be afraid to inject some of your unique style into your application. Show us what makes you, you!
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you!
How to prepare for a job interview at Critical Mass
✨Know Your Storytelling Techniques
As a Senior Copywriter, storytelling is your bread and butter. Before the interview, brush up on different storytelling techniques and be ready to discuss how you've used them in past projects. Think about specific examples where your copy made a significant impact on a digital experience.
✨Familiarise Yourself with Brand Guidelines
Understanding brand voice is crucial for this role. Take some time to review Critical Mass's existing work and their brand guidelines. Be prepared to discuss how you would align your writing style with their tone and how you can help elevate their content while staying on-brand.
✨Showcase Your Collaborative Spirit
This position requires working closely with designers and strategists. Prepare to share examples of successful collaborations from your previous roles. Highlight how you’ve navigated creative differences and driven consensus among team members to achieve a common goal.
✨Demonstrate Your UX/UI Knowledge
Since understanding UX/UI concepts is key for this role, be ready to talk about how your copywriting has influenced user experience in past projects. Bring examples that showcase your ability to write for various platforms, like emails and landing pages, while keeping user engagement in mind.
