At a Glance
- Tasks: Craft compelling digital stories and collaborate with creative teams to elevate brand voice.
- Company: Join Critical Mass London, a leader in innovative digital experiences.
- Benefits: Enjoy 25 days annual leave, competitive benefits, and summer Fridays off.
- Other info: Diverse workplace with strong focus on inclusion and professional growth.
- Why this job: Be a key player in shaping world-class digital narratives and mentoring future talent.
- Qualifications: 5+ years of copywriting experience and a passion for design and collaboration.
The predicted salary is between 45000 - 60000 £ per year.
Critical Mass London are looking for an experienced copywriter to join the team in Southwark. As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on‑brand is what you do. You understand the world‑class digital experiences we create and the important role copy plays in them. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.
You Will
- Interact with project teams to understand business objectives and audience demographics.
- Review copy (alongside design) to align with channel and platform guidelines.
- Provide guidance on creative revisions to up‑level content within the Airbnb voice and tone.
- Work with cross‑functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals.
- Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects (prior to Marcom’s review).
- Partner with designers, art directors, and creative directors to tackle projects and move the business forward.
- Work on multiple projects simultaneously.
You Have
- 5+ years’ experience as a copywriter in an agency or client‑side environment – including full understanding of interactivity and the web, emails, landing pages and marketing/advertising.
- Passion for design and eagerness to collaborate with other creative people.
- Ability to internalize and consistently adhere to internal brand guidelines.
- Understanding how copy can influence creative overall.
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied contexts with diverse audience.
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
- A strong understanding of UX/UI concepts and practices.
What We Offer
- Global maternity and parental leave.
- Competitive benefits packages.
- 25 days annual leave plus bank holidays.
- Access to online services for families and new parents.
- Summer Fridays (off at 3:00 PM local time every Friday).
- Diversity and Inclusion Board with 12 affinity groups.
- Internal learning and development programs.
- Enterprise‑wide employee discounts.
Critical Mass is an equal opportunity employer.
Senior Copywriter — Lead Digital Experience Storytelling in London employer: Critical Mass
At Critical Mass London, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Southwark. As a Senior Copywriter, you will not only have the opportunity to lead innovative digital storytelling but also benefit from our commitment to employee growth through internal learning programmes and a supportive environment that champions collaboration and creativity. With competitive benefits, generous annual leave, and a focus on work-life balance, including Summer Fridays, we ensure that our team thrives both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter — Lead Digital Experience Storytelling in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A friendly chat can lead to referrals or insider info about openings that aren't even advertised yet.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to meet potential employers, whether in interviews or casual meet-ups, share examples of your work that highlight your ability to craft compelling narratives. Make sure they see how you can bring their brand voice to life.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like Critical Mass, and reach out directly. Express your interest in working with them and showcase how your skills align with their needs.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital storytelling and UX/UI practices. Join online workshops or webinars to sharpen your skills. This not only boosts your confidence but also makes you a more attractive candidate when applying through our website.
We think you need these skills to ace Senior Copywriter — Lead Digital Experience Storytelling in London
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Senior Copywriter, storytelling is your superpower! Make sure your application showcases your ability to craft compelling narratives. Use examples from your past work that highlight how you’ve brought a digital voice to life.
Tailor Your Application:We want to see how you fit into our world! Customise your CV and cover letter to reflect the job description. Highlight your experience with digital content and how it aligns with our brand's voice and tone.
Be Creative and Authentic:Let your personality shine through in your writing. We appreciate creativity and authenticity, so don’t be afraid to inject some of your unique style into your application. Show us who you are beyond just your qualifications!
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Critical Mass
✨Know Your Storytelling Techniques
As a Senior Copywriter, storytelling is your bread and butter. Before the interview, brush up on different storytelling techniques and be ready to discuss how you've used them in past projects. Think about specific examples where your copy made a significant impact on a digital experience.
✨Familiarise Yourself with Brand Guidelines
Understanding brand voice is crucial for this role. Take some time to review Critical Mass's existing work and their brand guidelines. Be prepared to discuss how you would adapt your writing style to fit their tone while still bringing your unique flair to the table.
✨Prepare for Collaboration Questions
Collaboration is key in this position, so expect questions about working with designers and strategists. Think of examples where you've successfully collaborated on projects, highlighting how you navigated differing opinions and drove consensus among team members.
✨Showcase Your UX/UI Knowledge
Since a strong understanding of UX/UI concepts is essential, be ready to discuss how your copywriting influences user experience. Prepare to share insights on how you've approached writing for various digital platforms, ensuring that your content aligns with user needs and enhances overall engagement.
