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- Tasks: Lead creative marketing strategies to boost brand awareness and customer engagement.
- Company: Join Criterion Hospitality, a leader in the hospitality industry focused on innovation and guest experience.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across departments.
- Why this job: Make an impact through creative campaigns while working with a passionate team in a thriving industry.
- Qualifications: 5+ years in marketing, preferably in hospitality; strong analytical and leadership skills required.
- Other info: Ideal for those who thrive in fast-paced environments and love to innovate.
The predicted salary is between 28800 - 42000 £ per year.
The Marketing Manager position at Criterion Hospitality involves a dynamic blend of strategic planning, creative execution, and team leadership. The main goal is to promote brand awareness, enhance customer engagement, and drive direct revenue through effective marketing initiatives. Here’s a detailed breakdown of the role:
Key Responsibilities:
Strategic Planning:
- Develop, implement, and oversee a holistic marketing strategy including digital activities that align with the company’s goals and objectives.
- Analyse market trends, competitor landscape, and guest insights to identify opportunities.
- Define target audiences and create tailored marketing plans to increase customer acquisition, retention, and brand loyalty.
Brand Management:
- Maintain and enhance all Criterion Hospitality brands identities across all marketing channels.
- Create compelling content that reflects each brand’s voice and resonates with target audience
Website & SEO Management :
- Oversee the design, functionality, and content of the website, ensuring a user-friendly experience that drives conversions.
- Implement SEO best practices to enhance organic search rankings and improve website traffic.
- Monitor and optimize website performance, user experience, and booking engine integration.
Email Marketing & CRM :
- Oversee the design, execution, and optimization of email marketing campaigns, including newsletters, promotional offers, and customer journey automation.
- Implement CRM strategies to segment audiences, personalize messaging, and improve guest engagement and retention.
- Analyze email campaign metrics (open rates, click-through rates, conversions) and optimize accordingly.
- Track, report, and optimize campaign performance using key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
Collaborative Efforts:
- Collaborate with other departments (sales, operations, revenue management) to ensure alignment between marketing efforts and overall business goals.
- Coordinate with external partners and agencies for promotional activities and events to create strong brand awareness.
Performance Analysis:
- Measure and report on the effectiveness of marketing campaigns using analytics tools.
- Provide actionable insights and recommendations based on performance data.
- Create detailed monthly and quarterly reports for senior management, highlighting successes, challenges, and recommendations for future growth.
Customer Engagement:
- Develop programs to enhance customer loyalty and retention.
- Organize events, promotions, and partnerships to attract and engage guests.
Required Skills & Qualifications:
- Educational Background : Bachelor's degree in Marketing, Business Administration, or related field.
- Experience : 5+ years of experience in marketing, preferably in the hospitality industry.
- Marketing Expertise: Strong understanding of marketing, traditional advertising, and hospitality trends.
- Creativity and Innovation: Ability to create standout campaigns that differentiate the brand.
- Analytical Thinking: Proficiency in analyzing data to inform decision-making.
- Communication Skills: Strong written and verbal communication for internal collaboration and guest engagement.
- Project Management: Ability to manage multiple campaigns and meet deadlines effectively.
- Leadership Abilities: Experience in managing teams and inspiring performance.
Preferred:
- Experience managing marketing for hotels, resorts, restaurants, or related businesses.
- Familiarity with online booking systems, OTAs (Online Travel Agencies), and property management systems (PMS).
- Knowledge of hospitality industry trends, customer behaviours, and competitive landscape.
Marketing Manager employer: Criterion Hospitality
Contact Detail:
Criterion Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the hospitality industry. Understanding current market dynamics and customer behaviors will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your creativity by preparing a mini marketing campaign for Criterion Hospitality. This could be a mock-up of a social media strategy or an email marketing plan that aligns with their brand identity, which can impress during discussions.
✨Tip Number 3
Network with professionals in the hospitality marketing field. Attend industry events or join relevant online communities to connect with others who may provide insights or referrals that could help you land the job.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs from your previous roles. Being able to articulate how you've driven revenue or improved engagement through data-driven decisions will set you apart as a candidate.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the hospitality industry. Emphasize your strategic planning skills and any successful campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and the hospitality sector. Mention specific achievements and how they align with Criterion Hospitality's goals, particularly in brand management and customer engagement.
Showcase Analytical Skills: Include examples of how you've used data to drive marketing decisions. Discuss any tools or metrics you've utilized to measure campaign performance, as this is crucial for the role.
Highlight Leadership Experience: If you have experience managing teams, be sure to mention it. Discuss your leadership style and how you've inspired team performance in past roles, as collaboration is key in this position.
How to prepare for a job interview at Criterion Hospitality
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and implementing marketing strategies. Highlight specific examples where you've analyzed market trends and created tailored plans that led to increased customer acquisition and retention.
✨Demonstrate Brand Management Skills
Share your experience in maintaining and enhancing brand identities. Discuss how you've created compelling content that resonates with target audiences and aligns with brand voice across various marketing channels.
✨Highlight Your Analytical Abilities
Prepare to talk about how you measure the effectiveness of marketing campaigns. Provide examples of how you've used analytics tools to derive actionable insights and optimize performance based on key performance indicators.
✨Emphasize Collaboration and Leadership
Discuss your experience working collaboratively with other departments and managing teams. Share instances where your leadership inspired performance and aligned marketing efforts with overall business goals.
