At a Glance
- Tasks: Support marketing campaigns and manage digital content across various platforms.
- Company: Join a dynamic hospitality brand with a focus on innovation and teamwork.
- Benefits: Gain hands-on experience, flexible hours, and opportunities for growth.
- Other info: Collaborative environment with mentorship and career advancement opportunities.
- Why this job: Be the driving force behind exciting marketing initiatives in a vibrant industry.
- Qualifications: Passion for marketing and strong organisational skills are essential.
The Hospitality Marketing Coordinator is a pivotal support role designed to drive operational efficiency across both offline and digital marketing channels. Reporting to the Hospitality Marketing Manager, this position provides day-to-day execution support across all marketing initiatives within the hospitality portfolio (e.g., Zedwell, Assembly, Indigo). A core mandate of this role is versatility and operational continuity. The Coordinator acts as the central execution engine for the department and is fully trained to step up and provide seamless cross-coverage for both the Hospitality Marketing Manager and the Digital Marketing Manager during periods of annual leave or business travel.
Key Priorities & Scope of Responsibilities
- General Execution & Operational Support
- Campaign Delivery: Assist in setting up, coordinating, and launching revenue-focused campaigns across both physical properties and digital platforms.
- Collateral & Production Coordination: Liaise with print vendors, designers, and suppliers to manage the production, delivery, and installation of physical signage, print media, and in-room collateral.
- Property Asset Audits: Conduct routine inspections of physical assets across all properties to ensure print collateral, signage, and promotional displays are current, undamaged, and aligned with brand standards.
- Administrative & Budget Tracking: Assist with processing purchase orders, logging agency invoices, and tracking project-based marketing expenditures.
- Digital Marketing Support
- Content Scheduling & Social Media: Draft and schedule routine organic social media posts, stories, and basic promotional updates across asset channels.
- Website & Portal Asset Updates: Assist the Digital Marketing Manager with basic CMS updates, upload new imagery/copy, and monitor local OTA page accuracy.
- Database & Direct Marketing: Prepare draft templates and asset layouts for guest newsletters, promotional emails, and loyalty updates.
- Leave Coverage & Business Continuity
- Marketing Manager Cover: Step in during planned leave to manage urgent property-level marketing requests, oversee physical collateral deployment, and maintain communication flows with operational teams.
- Digital Marketing Manager Cover: Step in during planned leave to monitor active digital campaigns, handle basic web updates, oversee social channels, and elevate critical technical issues if required.
Key Skills & Qualifications
- Broad Marketing Exposure: High level of comfort working across both offline promotional channels (print, local area marketing, signage) and digital channels (social media, CMS platforms, email templates).
- Organizational Ability: Exceptional attention to detail, strong time-management skills, and the ability to multitask across several ongoing projects simultaneously.
- Agility & Adaptability: Confidence to step into higher-level responsibilities and manage day-to-day workflows independently when managers are away.
Governance, Reporting & Review Structure
- Day-to-Day Tasking: Direction and weekly priorities will be provided jointly by the Hospitality Marketing Manager and Digital Marketing Manager.
- Weekly Updates: Participate in weekly commercial marketing catch-ups to align on execution timelines, campaign launches, and upcoming leave schedules.
- Formal Performance Reviews: Quarterly performance evaluations conducted by the Hospitality Marketing Manager, with feedback input from the Digital Marketing Manager and Head of Commercial.
Marketing Coordinator employer: Criterion Hospitality
Criterion Hospitality is an exceptional employer that prioritises employee growth and development within a vibrant work culture. As a Night Manager/Duty Manager, you will benefit from a supportive team environment that values your contributions and encourages hands-on leadership, all while working in a dynamic hotel setting that offers unique opportunities for career advancement and a commitment to delivering outstanding guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Criterion Hospitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Criterion Hospitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Criterion Hospitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Criterion Hospitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Criterion Hospitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Criterion Hospitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Criterion Hospitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Criterion Hospitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Criterion Hospitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Criterion Hospitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
