At a Glance
- Tasks: Lead digital marketing strategies to boost bookings and enhance guest engagement.
- Company: Criterion Hospitality, a leader in the hospitality industry.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting projects and career advancement opportunities.
- Why this job: Make a real impact in the hospitality sector with your creative marketing skills.
- Qualifications: 5-7 years of digital marketing experience, with management experience preferred.
The predicted salary is between 50000 - 60000 £ per year.
The Digital Marketing Manager will lead and deliver digital marketing strategies to promote Criterion Hospitality, drive traffic, increase bookings and improve guest engagement. The role covers website management, SEO, paid advertising, email marketing, CRM, social media, analytics and online reputation management.
Key responsibilities include:
- Developing digital marketing campaigns
- Managing website performance and SEO
- Overseeing PPC and paid social activity
- Delivering CRM and email campaigns
- Tracking performance through analytics
- Producing reports for senior management
- Managing online reviews across key platforms
The ideal candidate will have 5–7 years’ digital marketing experience, including at least 2 years in a management role, ideally within hospitality, travel or tourism. Strong knowledge of Google Analytics, Google Ads, paid social, SEO tools, CMS platforms, CRM systems and email marketing platforms is required. Experience with hotels, restaurants, online booking systems, OTAs or PMS platforms would be advantageous.
The successful candidate should be analytical, commercially focused, creative, organised and confident managing multiple projects in a fast-paced environment.
Digital Marketing Manager in London employer: Criterion Hospitality
Criterion Hospitality is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation are encouraged. With a strong focus on employee growth, we offer comprehensive training and development opportunities tailored to enhance your skills in the fast-paced hospitality sector. Located in a vibrant area, our team enjoys a supportive environment that values work-life balance and provides unique advantages such as flexible working arrangements and access to exclusive industry events.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Criterion Hospitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Criterion Hospitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Criterion Hospitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Criterion Hospitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Criterion Hospitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Criterion Hospitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Criterion Hospitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Criterion Hospitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Criterion Hospitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Criterion Hospitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
