At a Glance
- Tasks: Lead digital marketing strategies to boost bookings and enhance guest engagement.
- Company: Criterion Hospitality, a leader in the hospitality industry.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting projects and career advancement opportunities.
- Why this job: Make a real impact in the hospitality sector with your creative marketing skills.
- Qualifications: 5-7 years of digital marketing experience, including management roles.
The predicted salary is between 50000 - 60000 £ per year.
The Digital Marketing Manager will lead and deliver digital marketing strategies to promote Criterion Hospitality, drive traffic, increase bookings and improve guest engagement. The role covers website management, SEO, paid advertising, email marketing, CRM, social media, analytics and online reputation management.
Key responsibilities include:
- Developing digital marketing campaigns
- Managing website performance and SEO
- Overseeing PPC and paid social activity
- Delivering CRM and email campaigns
- Tracking performance through analytics
- Producing reports for senior management
- Managing online reviews across key platforms
The ideal candidate will have 5–7 years’ digital marketing experience, including at least 2 years in a management role, ideally within hospitality, travel or tourism. Strong knowledge of Google Analytics, Google Ads, paid social, SEO tools, CMS platforms, CRM systems and email marketing platforms is required. Experience with hotels, restaurants, online booking systems, OTAs or PMS platforms would be advantageous.
The successful candidate should be analytical, commercially focused, creative, organised and confident managing multiple projects in a fast-paced environment.
Digital Marketing Manager employer: Criterion Hospitality
Criterion Hospitality is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation are encouraged. With a strong focus on employee growth, we offer comprehensive training and development opportunities tailored to enhance your skills in the fast-paced hospitality sector. Located in a vibrant area, our team enjoys a supportive environment that values work-life balance and provides unique advantages such as flexible working arrangements and access to exclusive industry events.
