UX Designer in England

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A place where creativity thrives, new perspectives are invited, and ideas matter. We are EA Battlefield, a storied franchise renowned for uncompromising combat gameplay for over two decades. The Battlefield team is looking to define the future of the first-person shooter.

Criterion Games cherishes its rich, award-winning history of crafting quality games with joy and passion. As we look to the future, we are excited to continue innovating and being part of building the future of Battlefield. We believe that healthy and engaged teams are the key to building great games, so we place enormous value on collaboration, fresh ideas, and diverse perspectives. Criterion is a place where you can unleash your creativity and be part of something extraordinary.

The Mission: Criterion Games is seeking a UX Designer to help shape the future of the Battlefield franchise. This role is ideal for a designer who has mastered the fundamentals and is ready to own feature areas, drive design strategy, and elevate player experience in a world-class FPS. You’ll partner with senior designers and cross-functional teams to translate complex player needs into intuitive, high-fidelity interface systems.

What You’ll Do:

• Report directly into the UX Director.
• Own identified parts of the game, and take responsibility for ensuring your experiences meet our UX/Game Design and Artistic goals.
• Gather and elicit requirements, with Game Design and Franchise teams.
• Work with our dedicated UX Research team to construct and document research that informs design decisions, at all stages of the development cycle.
• Design player experiences using standard UX tools (personas, journeys, wireframes, interaction design, information architecture, prototypes, metrics).
• Lead your UX designs, and work with the entire team to bring these experiences to life throughout the development lifecycle, and find pragmatic solutions when challenges arise.

What We’re Looking For:

• Passionate about computer games, player experience and the UCD process.
• 4+ years of professional user centered design experience.
• Full knowledge of the theoretical and practical UX design rules (e.g. heuristics), with evidence of application.
• Demonstrated ability to use a tool such as Figma, to create detailed UI specifications, including interaction design; information architecture; important visual elements (although not a Visual Designer).
• Experience with UX Research methodologies (e.g. personas versus segments, journey mapping versus use cases, quantitative versus qualitative) and understanding when to use one over another, and how to reduce bias.
• Committed to inclusive design, including accessibility.
• You do not have to have made a video game before (personally or professionally), but do tell us if you have.

Optional Bonus Level:

• You have designed for a AAA game.

About Electronic Arts: We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer.