At a Glance
- Tasks: Lead business development for a growing property services company and drive sales processes.
- Company: Criterion Capital, a major player in property investment and management in London.
- Benefits: Competitive salary or day-rate, with opportunities for direct impact on revenue.
- Why this job: Shape the future of a dynamic business and see your efforts translate into real growth.
- Qualifications: Experience in building business development systems, ideally in trades or property services.
- Other info: Join a low-bureaucracy environment where your ideas can thrive and make a difference.
The predicted salary is between 36000 - 60000 £ per year.
Criterion Capital are hiring a hands-on Business Development & Growth Lead to build the commercial engine of a growing trades property services business within the company operating across painting, carpentry and related property services.
Criterion Capital is a major property investment, development, and asset-management company with a diverse London-focused portfolio spanning residential, commercial, hospitality, and mixed-use sectors. The business delivers projects end-to-end—from acquisition and design through construction and long-term operation—supported by multidisciplinary in-house teams and a strong consultant network.
This is a ground-up role. You will establish the sales process, digital presence and lead generation capability required to create consistent pipeline, convert enquiries into profitable work, and support scalable growth. The role requires someone who has previously built business development capability from first principles and can take full ownership of pipeline creation, conversion and performance tracking.
Key Responsibilities- Build and run an end-to-end BD and sales process (enquiry → survey → quote → win/loss).
- Set up a simple CRM, pipeline reporting and core KPIs.
- Launch or upgrade a conversion-focused website and local digital channels (Google Business Profile, basic SEO, lead tracking).
- Create and manage a multi-channel lead engine (local search, paid where viable, partnerships/referrals, targeted outbound).
- Own quoting standards, follow-ups and conversion discipline.
- Work closely with operations to ensure delivery capacity aligns with sales commitments.
- Proven experience building business development or sales growth for a service-based business, ideally in trades or property services.
- Demonstrated ability to set up lead generation systems from scratch.
- Comfortable owning numbers, process and outcomes in a low-bureaucracy environment.
- Commercially sharp, organised and execution-focused.
Opportunity to build a growth function end-to-end with direct impact on revenue. Competitive package depending on experience (salary or day-rate).
Commercial Business Development Lead – Property Services & Maintenance in England employer: Criterion/Capitol and Hospitality
Contact Detail:
Criterion/Capitol and Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Business Development Lead – Property Services & Maintenance in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property services industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might lead you to your next opportunity!
✨Tip Number 2
Showcase your skills! Create a personal website or LinkedIn profile that highlights your achievements in business development. Use case studies or examples of how you've built sales processes before. This will help you stand out when you're chatting with potential employers.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Criterion Capital’s projects and values, and think about how your experience aligns with their goals. This shows you’re genuinely interested and ready to contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for? Get your application in!
We think you need these skills to ace Commercial Business Development Lead – Property Services & Maintenance in England
Some tips for your application 🫡
Show Your Passion for Property Services: When writing your application, let your enthusiasm for the property services industry shine through. We want to see how your experience aligns with our mission at Criterion Capital and how you can contribute to building our commercial engine.
Be Specific About Your Achievements: Don’t just list your previous roles; tell us about the impact you made in those positions. Use numbers and examples to illustrate how you’ve successfully built business development capabilities or led growth initiatives in the past.
Tailor Your Application: Make sure to customise your application for this role. Highlight your experience with sales processes, CRM systems, and lead generation strategies that are relevant to the trades and property services sector. We love seeing candidates who take the time to connect their skills to our needs!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Criterion/Capitol and Hospitality
✨Know Your Numbers
Make sure you’re comfortable discussing key metrics related to business development and sales. Brush up on your understanding of KPIs, conversion rates, and lead generation strategies. Being able to talk numbers will show that you’re commercially sharp and execution-focused.
✨Showcase Your Experience
Prepare specific examples from your past roles where you successfully built business development capabilities from scratch. Highlight how you established sales processes or lead generation systems, as this aligns perfectly with what Criterion Capital is looking for.
✨Understand the Industry
Familiarise yourself with the property services and maintenance sector, especially in trades like painting and carpentry. Knowing the ins and outs of the industry will help you speak confidently about how you can contribute to their growth and success.
✨Ask Insightful Questions
Prepare thoughtful questions about Criterion Capital’s current sales processes and digital presence. This shows your genuine interest in the role and helps you understand how you can make a direct impact on revenue and growth.