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- Tasks: Lead business development for a growing trades property services company.
- Company: Criterion Capital, a major player in property investment and development.
- Benefits: Competitive salary, opportunity to shape growth, and direct impact on revenue.
- Why this job: Build a growth function from scratch and see your efforts translate into success.
- Qualifications: Experience in business development for service-based businesses, ideally in trades or property.
- Other info: Dynamic role with a focus on innovation and measurable outcomes.
The predicted salary is between 36000 - 60000 £ per year.
Criterion Capital are hiring a hands-on Business Development & Growth Lead to build the commercial engine of a growing trades property services business within the company operating across painting, carpentry and related property services.
Criterion Capital is a major property investment, development, and asset-management company with a diverse London-focused portfolio spanning residential, commercial, hospitality, and mixed-use sectors. The business delivers projects end-to-end—from acquisition and design through construction and long-term operation—supported by multidisciplinary in-house teams and a strong consultant network.
This is a ground-up role. You will establish the sales process, digital presence and lead generation capability required to create consistent pipeline, convert enquiries into profitable work, and support scalable growth. The role requires someone who has previously built business development capability from first principles and can take full ownership of pipeline creation, conversion and performance tracking.
Key Responsibilities- Build and run an end-to-end BD and sales process (enquiry → survey → quote → win/loss).
- Set up a simple CRM, pipeline reporting and core KPIs.
- Launch or upgrade a conversion-focused website and local digital channels (Google Business Profile, basic SEO, lead tracking).
- Create and manage a multi-channel lead engine (local search, paid where viable, partnerships/referrals, targeted outbound).
- Own quoting standards, follow-ups and conversion discipline.
- Work closely with operations to ensure delivery capacity aligns with sales commitments.
- Proven experience building business development or sales growth for a service-based business, ideally in trades or property services.
- Demonstrated ability to set up lead generation systems from scratch.
- Comfortable owning numbers, process and outcomes in a low-bureaucracy environment.
- Commercially sharp, organised and execution-focused.
Opportunity to build a growth function end-to-end with direct impact on revenue. Competitive package depending on experience (salary or day-rate).
Business Development Lead - Trades & Property Services in City of London employer: Criterion Capital
Contact Detail:
Criterion Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Lead - Trades & Property Services in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the trades and property services sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or a digital portfolio that highlights your achievements in business development. Include case studies of successful projects you've led, especially those related to trades or property services. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching Criterion Capital and their projects. Understand their approach to property services and think about how you can contribute to building their sales process. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and mention any key points from the conversation that you found particularly exciting.
We think you need these skills to ace Business Development Lead - Trades & Property Services in City of London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about building a business development engine in the trades and property services sector.
Tailor Your CV: Make sure your CV highlights relevant experience in business development or sales growth, especially in service-based businesses. We’re looking for someone who can demonstrate their ability to set up lead generation systems from scratch.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure you outline your achievements and how they relate to the key responsibilities of the role without any fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to make a real impact.
How to prepare for a job interview at Criterion Capital
✨Know Your Numbers
Make sure you’re familiar with key metrics related to business development and sales processes. Be ready to discuss how you've previously tracked performance and what KPIs you consider essential for success in a service-based business.
✨Showcase Your Experience
Prepare specific examples of how you've built business development capabilities from scratch. Highlight your experience in setting up lead generation systems and any successful projects you've led in trades or property services.
✨Understand the Company’s Needs
Research Criterion Capital thoroughly. Understand their portfolio and how your role as a Business Development Lead can directly impact their growth. Tailor your answers to show how you can align with their goals and contribute to their success.
✨Be Ready to Discuss Digital Strategies
Since the role involves launching or upgrading digital channels, come prepared with ideas on how to enhance their online presence. Discuss your experience with CRM systems, SEO, and lead tracking to demonstrate your capability in driving digital growth.
