At a Glance
- Tasks: Build and run a dynamic business development process for a growing property services company.
- Company: Criterion Capital, a leading property investment and development firm in London.
- Benefits: Competitive salary or day-rate with opportunities for direct impact on revenue.
- Other info: Join a low-bureaucracy team focused on innovation and execution.
- Why this job: Take ownership of growth and make a real difference in a fast-paced environment.
- Qualifications: Experience in business development for service-based businesses, ideally in trades or property.
The predicted salary is between 50000 - 65000 € per year.
Criterion Capital are hiring a hands-on Business Development Manager to build the commercial engine of a growing trades property services business within the company operating across painting, carpentry and related property services. Criterion Capital is a major property investment, development, and asset-management company with a diverse London-focused portfolio spanning residential, commercial, hospitality, and mixed-use sectors. The business delivers projects end-to-end—from acquisition and design through construction and long-term operation—supported by multidisciplinary in-house teams and a strong consultant network.
This is a ground-up role. You will establish the sales process, digital presence and lead generation capability required to create consistent pipeline, convert enquiries into profitable work, and support scalable growth. The role requires someone who has previously built business development capability from first principles and can take full ownership of pipeline creation, conversion and performance tracking.
Key Responsibilities- Build and run an end-to-end BD and sales process (enquiry → survey → quote → win/loss).
- Set up a simple CRM, pipeline reporting and core KPIs.
- Launch or upgrade a conversion-focused website and local digital channels (Google Business Profile, basic SEO, lead tracking).
- Create and manage a multi-channel lead engine (local search, paid where viable, partnerships/referrals, targeted outbound).
- Own quoting standards, follow-ups and conversion discipline.
- Work closely with operations to ensure delivery capacity aligns with sales commitments.
- Proven experience building business development or sales growth for a service-based business, ideally in trades or property services.
- Demonstrated ability to set up lead generation systems from scratch.
- Comfortable owning numbers, process and outcomes in a low-bureaucracy environment.
- Commercially sharp, organised and execution-focused.
- Opportunity to build a growth function end-to-end with direct impact on revenue.
- Competitive package depending on experience (salary or day-rate).
Business Development Manager employer: Criterion Capital
Criterion Capital is an exceptional employer, offering a dynamic work environment where you can take ownership of your role as a Business Development Manager and directly influence the growth of a thriving property services business. With a focus on employee development and a collaborative culture, you will have the opportunity to build innovative sales processes and lead generation strategies while working alongside multidisciplinary teams in the heart of London. The competitive compensation package and the chance to make a tangible impact on revenue make this an attractive opportunity for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property services industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or a LinkedIn profile that highlights your achievements in business development. Use case studies or examples of how you've built sales processes from scratch. This will make you stand out when applying for roles like the one at Criterion Capital.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Criterion Capital’s projects and their approach to property services. Be ready to discuss how you can contribute to their growth and what strategies you would implement to build their sales process.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in joining our team and building something great together.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Show Your Experience:Make sure to highlight your previous experience in building business development capabilities, especially in service-based businesses like trades or property services. We want to see how you've set up lead generation systems from scratch and the impact it had on growth.
Be Numbers Savvy:Since this role involves owning numbers and tracking performance, don’t shy away from showcasing your analytical skills. Include any relevant metrics or KPIs you've managed in past roles to demonstrate your commercial sharpness.
Tailor Your Application:Take a moment to tailor your application to match our job description. Use similar language and focus on the key responsibilities we’ve outlined. This shows us you understand what we’re looking for and how you fit into the picture.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to shine in front of our hiring team!
How to prepare for a job interview at Criterion Capital
✨Know Your Numbers
As a Business Development Manager, you'll need to be comfortable with numbers. Brush up on key metrics related to sales processes, conversion rates, and lead generation. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Process
Prepare to explain how you would build an end-to-end business development process. Think about the steps from enquiry to winning the job. Have examples ready that demonstrate your experience in setting up systems and processes from scratch.
✨Digital Savvy is Key
Since the role involves launching or upgrading a website and managing digital channels, be prepared to discuss your experience with digital marketing. Share specific strategies you've implemented in the past, like SEO or lead tracking, that have successfully generated leads.
✨Collaboration is Crucial
This role requires working closely with operations, so highlight your teamwork skills. Prepare examples of how you've collaborated with other departments to ensure sales commitments align with delivery capacity. Show that you understand the importance of cross-functional teamwork.
