At a Glance
- Tasks: Build and run a business development process for a growing property services company.
- Company: Criterion Capital, a leading property investment and development firm in London.
- Benefits: Competitive salary or day-rate with opportunities for direct impact on revenue.
- Other info: Join a low-bureaucracy team focused on execution and results.
- Why this job: Take ownership of growth and make a real difference in a dynamic environment.
- Qualifications: Experience in business development for service-based businesses, ideally in trades or property services.
The predicted salary is between 50000 - 65000 € per year.
Criterion Capital are hiring a hands-on Business Development Manager to build the commercial engine of a growing trades property services business within the company operating across painting, carpentry and related property services. Criterion Capital is a major property investment, development, and asset-management company with a diverse London-focused portfolio spanning residential, commercial, hospitality, and mixed-use sectors. The business delivers projects end-to-end—from acquisition and design through construction and long-term operation—supported by multidisciplinary in-house teams and a strong consultant network.
This is a ground-up role. You will establish the sales process, digital presence and lead generation capability required to create consistent pipeline, convert enquiries into profitable work, and support scalable growth. The role requires someone who has previously built business development capability from first principles and can take full ownership of pipeline creation, conversion and performance tracking.
Key Responsibilities- Build and run an end-to-end BD and sales process (enquiry → survey → quote → win/loss).
- Set up a simple CRM, pipeline reporting and core KPIs.
- Launch or upgrade a conversion-focused website and local digital channels (Google Business Profile, basic SEO, lead tracking).
- Create and manage a multi-channel lead engine (local search, paid where viable, partnerships/referrals, targeted outbound).
- Own quoting standards, follow-ups and conversion discipline.
- Work closely with operations to ensure delivery capacity aligns with sales commitments.
- Proven experience building business development or sales growth for a service-based business, ideally in trades or property services.
- Demonstrated ability to set up lead generation systems from scratch.
- Comfortable owning numbers, process and outcomes in a low-bureaucracy environment.
- Commercially sharp, organised and execution-focused.
Opportunity to build a growth function end-to-end with direct impact on revenue. Competitive package depending on experience (salary or day-rate).
Business Development Manager employer: Criterion Capital
Criterion Capital is an exceptional employer, offering a dynamic work environment where innovation and initiative are highly valued. As a Business Development Manager, you will have the unique opportunity to shape the commercial strategy of a growing trades property services business in London, supported by a collaborative culture that fosters professional growth and development. With a competitive compensation package and the chance to make a tangible impact on revenue, Criterion Capital stands out as a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property services industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or a digital portfolio that highlights your business development achievements. Include case studies of successful projects you've led, especially in trades or property services. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Criterion Capital’s projects and values, and think about how your experience aligns with their goals. This will help you demonstrate your fit for the role and show that you’re genuinely interested.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and mention any key points from the conversation that you found particularly exciting.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in building sales processes and lead generation systems, especially in trades or property services. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this ground-up role. Share specific examples of how you've built business development capabilities from scratch and how you can bring that expertise to Criterion Capital.
Showcase Your Numbers:We love numbers! When detailing your past experiences, include metrics that demonstrate your success in pipeline creation and conversion rates. This will help us see your impact and how you can contribute to our growth.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Criterion Capital!
How to prepare for a job interview at Criterion Capital
✨Know Your Numbers
As a Business Development Manager, you'll need to be comfortable with numbers. Brush up on your sales metrics and KPIs before the interview. Be ready to discuss how you've tracked performance in previous roles and how you can apply that to build a successful pipeline at Criterion Capital.
✨Showcase Your Process
Prepare to explain your approach to building a sales process from scratch. Think about specific examples where you've established lead generation systems or improved conversion rates. This will demonstrate your hands-on experience and ability to take ownership of the BD function.
✨Digital Savvy is Key
Since the role involves launching or upgrading digital channels, be prepared to talk about your experience with CRM systems, SEO, and online lead generation. Share any successful strategies you've implemented in the past that could translate well to Criterion Capital's needs.
✨Collaboration is Crucial
Highlight your ability to work closely with operations and other teams. Discuss how you've ensured alignment between sales commitments and delivery capacity in previous roles. This shows that you understand the importance of teamwork in achieving business goals.
