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- Tasks: Lead EMEA field marketing strategy and execute impactful campaigns across Europe.
- Company: Join a leading AdTech company focused on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a significant impact in a fast-paced, high-growth marketing role.
- Qualifications: 8+ years in marketing, strong leadership skills, and a data-driven mindset.
- Other info: Collaborate with cross-functional teams and elevate brand visibility.
The predicted salary is between 48000 - 72000 £ per year.
The Head of Field Marketing, EMEA plays a critical role in leading the regional field marketing strategy and execution across Europe. Partnering closely with EMEA sales leadership, this role is responsible for aligning marketing initiatives with commercial objectives for both performance and retail media, driving regional impact, and translating global strategies into locally relevant campaigns, narratives, and activations.
Reporting to the Global Head of Field Marketing, you will lead a team of field marketing managers and collaborate cross-functionally to deliver high-performing programs that generate demand for Criteo’s Commerce Media Platform.
Key Responsibilities- Define and own the EMEA Field Marketing Strategy, aligned with regional sales goals.
- Lead and manage a team of direct reports across the EMEA region, fostering growth and performance.
- Serve as the primary marketing partner for EMEA sales leadership.
- Localize global marketing campaigns and collaborate with central teams on content needs.
- Elevate Criteo’s brand and executive visibility through organic and paid initiatives, in partnership with the Global Marketing team, Product Marketing, PR and Analyst Relations.
- Own and manage the EMEA field marketing budget, ensuring efficient and impactful spend.
- Lead content strategy and execution for high-touch events, including industry sponsorships and proprietary experiences.
- Champion a culture of continuous improvement, learning, and excellence.
- Actively contribute to the Global Field Marketing team, participating in cross-functional initiatives.
- Bachelor's degree in business, marketing, or related field.
- 8+ years of marketing experience, ideally in AdTech, retail, or eCommerce.
- Proven success marketing platforms, SaaS, or technology solutions; experience in demand-driven businesses (e.g., DSPs or RMNs) is a plus.
- Strong commercial acumen with a sales-oriented mindset; comfortable engaging with clients and supporting sales pitches.
- Data-driven marketer with a deep understanding of digital marketing, including social media, automation, programmatic & RTB, and CRM—preferably within a B2B tech environment.
- Exceptional communication skills; confident in supporting senior leadership and external partners.
- Demonstrated leadership in building and retaining high-performing teams.
- Client-centric approach with a focus on delivering value through marketing.
- Innovative thinker who embraces new ideas and challenges.
- Excellent project management skills with strong attention to detail.
- Agile and results-driven; thrives in a fast-paced, high-growth environment.
Head of Field Marketing EMEA in London employer: Criteo
Contact Detail:
Criteo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field Marketing EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs—this will make you stand out!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the team.
✨Tip Number 4
Don’t forget to check out our website for job openings! We’re always looking for talented individuals to join our team. Applying directly through our site can give you an edge, as we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Field Marketing EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Field Marketing role. Highlight your marketing achievements, especially in AdTech or eCommerce, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about field marketing and how your experience can drive our EMEA strategy. Be specific about your successes and how they relate to our goals.
Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your leadership experience. Share examples of how you've built high-performing teams and fostered growth in previous roles to impress us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Criteo
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's field marketing strategy and how it aligns with sales goals. Be ready to discuss how you would define and own the EMEA Field Marketing Strategy, showcasing your experience in localising global campaigns.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your ability to foster growth and performance among your direct reports, as this role requires strong leadership to manage a team of field marketing managers.
✨Demonstrate Commercial Acumen
Be prepared to discuss your understanding of commercial objectives and how marketing initiatives can drive demand. Share specific instances where your marketing efforts have directly supported sales pitches or enhanced client engagement.
✨Emphasise Data-Driven Decision Making
Since this role requires a data-driven approach, come equipped with examples of how you've used data to inform your marketing strategies. Discuss your familiarity with digital marketing tools and how you've leveraged analytics to improve campaign performance.