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- Tasks: Lead Criteo's Performance Marketing, driving strategy and execution for global success.
- Company: Criteo is a leading global commerce media company focused on innovative advertising solutions.
- Benefits: Enjoy flexible work options, comprehensive health benefits, and opportunities for personal growth.
- Why this job: Join a diverse team shaping the future of marketing with cutting-edge technology and impactful strategies.
- Qualifications: 10-15 years in digital advertising with proven leadership and strategic skills required.
- Other info: Criteo values diversity and inclusion, ensuring equal treatment for all employees.
The predicted salary is between 156000 - 208000 ÂŁ per year.
Global Practice Leader: Criteo Performance Marketing
Join to apply for the Global Practice Leader: Criteo Performance Marketing role at Criteo
Global Practice Leader: Criteo Performance Marketing
Join to apply for the Global Practice Leader: Criteo Performance Marketing role at Criteo
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About The Role
Criteo is seeking an exceptional Global Practice Leader to spearhead our Performance Marketing business. This is a high-impact leadership role for a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence.
What You\’ll Do:
About The Role
Criteo is seeking an exceptional Global Practice Leader to spearhead our Performance Marketing business. This is a high-impact leadership role for a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence.
As the Global Practice Leader, you will serve as the voice of the customer, the product and sales strategy lead, and the executive driver for Criteo’s Performance Marketing solutions. You will define and scale our global Performance Practice, drive revenue-aligned strategies, and ensure our offerings remain competitive in a rapidly evolving ecosystem.
Key responsabities:
Strategic Leadership
- Own and drive the execution of the global commercial strategy for Criteo’s Performance Marketing business, ensuring clear alignment with client needs, company goals and tangible business outcomes.
- Shape and influence the product roadmap in partnership with Product and R&D by bringing in-market feedback, competitive insights, and customer requirements.
- Lead the global practice model, defining go-to-market standards, best practices, and strategic plays for regional execution.
- Lead and manage the core Performance Marketing functions including Regional Practice Leads, Field Sales champions, Performance Solutions Specialists (PSS)each as a positive overlay to our clients and global commercial teams.
Voice of the Customer
- Act as the global commercial lead and trusted advisor on all things performance marketing; from emerging activation and full funnel tactics to competitive positioning and technical and product expertise.
- You are the subject matter expert & Go-to person for insights around trends, and best practices related to your practice, as it relates to full-funnel, cross channel marketing strategy, tactics, and measurement.
Sales Enablement & Commercial Strategy
- Define global sales strategies and work with regional, field champions and frameworks to support commercial teams in driving revenue growth and customer value.
- Drive adoption of new performance solutions, features and product innovations, partnering with regional teams to test, learn, and scale.
- Own the development and rollout of commercial playbooks, best practices, and enablement programs tailored to performance advertising.
- Partner with regional sales leaders to enable account planning, strategic pitches, and advanced performance product training.
- Lead initiatives to support account planning and unlock incremental revenue opportunities through new activation tactics and optimization levers.
- Lead hands-on training and strategic workshops to upskill regional teams on performance tactics, platforms (DSPs, Meta, Google, etc.), and campaign setup, optimization and measurement techniques.
- Collaborate with Product Marketing to ensure the right assets, messaging, and use cases are embedded into the field’s day-to-day selling motions.
Executive Engagement & Influence
- Represent the Performance Practice in executive forums, both internally and externally.
- Engage with strategic clients, C-level stakeholders, and industry partners as the subject matter expert and thought leader.
- Participate in key client meetings and pitches as the Performance Marketing subject matter expert.
Cross-Functional Leadership
- Lead cross-functional project management of initiatives involving Product, Sales, Marketing, Legal, and Operations.
- Drive execution on key initiatives across global regions with accountability for outcomes.
- Lead and oversee execution of global programs that impact go-to-market success, with accountability for timeline, rollout, and impact measurement.
Who You Are:
Required Qualifications
- 10–15 years of experience in digital advertising, ad-tech, or performance marketing, including leadership roles with global scope.
- Proven track record in product strategy, sales enablement, go-to-market planning and commercial growth within complex organizations.
- Deep expertise across the advertising technology ecosystem, including hands-on experience or strategic oversight of:Demand-Side Platforms (DSPs) or Supply-Side Platforms (SSPs) or Meta, Google, and other performance advertising channels
- Exceptional executive communication skills; capable of influencing at all levels of the organization and with external partners.
- Experience leading multi-regional or global teams, ideally across EMEA, Americas, and APAC.
Preferred Attributes
- KEY: Analytical mindset with a deep understanding of performance metrics, campaign optimization, and commercial KPIs.
- Curious and proactive in exploring AI tools and automation to drive commercial efficiency, enhance go-to-market scale, and unlock new value for sales and marketing teams.
- Strong project management skills, with experience coordinating complex cross-functional initiatives.
- A collaborative leadership style that promotes partnership across product, sales, and marketing functions.
- Comfortable navigating ambiguity, driving strategic clarity, and executing with precision.
Join us in defining the future of Performance Marketing at Criteo.
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:
Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.
At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.
Why Join Us:
At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.
The US base salary pay range for this position per year is:
$208,000 – $280,000
Seniority level
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Seniority level
Executive
Employment type
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Employment type
Full-time
Job function
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Job function
Project Management and Information Technology
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Industries
Advertising Services
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Global Practice Leader: Criteo Performance Marketing employer: Criteo
Contact Detail:
Criteo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Practice Leader: Criteo Performance Marketing
✨Tip Number 1
Network with professionals in the advertising technology and performance marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and leaders at Criteo. Building these relationships can give you insights into the company culture and the specific challenges they face.
✨Tip Number 2
Stay updated on the latest trends in performance marketing and advertising technology. Follow relevant blogs, podcasts, and thought leaders in the industry. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the field.
✨Tip Number 3
Prepare to discuss your experience with cross-functional leadership and project management. Be ready to share specific examples of how you've successfully led teams across different regions or departments, as this is crucial for the Global Practice Leader role.
✨Tip Number 4
Familiarise yourself with Criteo's products and services, especially their Performance Marketing solutions. Understanding their offerings will allow you to speak confidently about how you can contribute to their goals and align with their commercial strategies.
We think you need these skills to ace Global Practice Leader: Criteo Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising, ad-tech, and performance marketing. Focus on leadership roles and specific achievements that align with the responsibilities of the Global Practice Leader position.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Criteo's business and the Performance Marketing landscape. Discuss how your strategic vision and technical expertise can drive their commercial strategy and enhance client relationships.
Showcase Leadership Experience: In your application, emphasise your experience leading multi-regional teams and managing cross-functional projects. Provide examples of how you've influenced product strategy and driven revenue growth in previous roles.
Highlight Communication Skills: Given the importance of executive engagement in this role, demonstrate your exceptional communication skills. Include instances where you've successfully engaged with C-level stakeholders or led strategic discussions to influence outcomes.
How to prepare for a job interview at Criteo
✨Understand the Role Inside Out
Before the interview, make sure you thoroughly understand the responsibilities and expectations of the Global Practice Leader role. Familiarise yourself with Criteo's Performance Marketing solutions and how they fit into the broader advertising technology landscape.
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles and how you've successfully driven commercial strategies in complex organisations. Highlight specific examples where you've influenced product roadmaps or led cross-functional teams to achieve business outcomes.
✨Demonstrate Your Analytical Skills
Given the analytical mindset required for this position, come equipped with examples of how you've used performance metrics and campaign optimisation to drive results. Be ready to discuss your approach to measuring success and adapting strategies based on data.
✨Engage with Executive Communication
Since this role involves engaging with C-level stakeholders, practice articulating your thoughts clearly and confidently. Prepare to discuss how you've influenced decision-making at the executive level and how you can represent Criteo's Performance Practice effectively.
