Senior Product Marketing Lead - AI Retail Data

As the leading AI vertical retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand's own retail data into a competitive advantage. Following our recent $72M Series B funding and strategic acquisitions, we are positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

About the position

The Product Marketing Manager will play a critical role in turning emerging data and analytics products into industry leaders and building out successful new go-to-market motions. Their work is an important part of realizing Crisp's vision: helping suppliers and retailers leverage data to keep shelves stocked, grow their businesses, and reduce waste. The Product Marketing Manager will own all activities for their product areas, including messaging and positioning, content, sales enablement, competitive intelligence, and more while partnering directly with leaders across the product and commercial organization. This role reports to the Director of Product Marketing, with ample opportunity for growth.

What you’ll work on:

• Own product marketing for multiple products in Crisp's portfolio, with CPG and retail leaders as the core customer persona
• Work with product teams on beta programs, launch planning, and product messaging
• Collaborate closely with commercial teams on sales enablement, training, and customer collateral, continuously soliciting feedback and customer signals
• Lead product launches, coordinating across teams to gain alignment and meet deadlines
• Develop messaging and positioning for emerging products while continuously refining Crisp's enterprise story
• Conduct competitive research to enable teams to sell effectively and market Crisp's key differentiators
• Draft customer-facing materials including emails, leave-behinds, website copy, and more

Signs of a great candidate for Product Marketing Manager

• You strategize and execute: You have the vision to help shape a go-to-market strategy and the executional ability to write a great blog post or build out a sales deck.
• You’re a strong communicator: You can turn a set of features into compelling narratives rooted in customers' goals and priorities.
• You’re a full stack product marketer: You work successfully across the scope of your role, from messaging to launch coordination.
• You’re collaborative: You work well with everyone from sales to product, take feedback well, and help foster stronger and more productive workflows across the organization.
• You have data experience: You have a background marketing data and analytics products to B2B audiences.

What Makes a Great Fit at Crisp

• Collaboration: You believe the best results come from working together.
• Grit: You’re curious, self-driven, and unafraid to roll up your sleeves.
• People: You stay close to those we serve.
• Feedback: You see it as fuel.
• Ingenuity: You solve problems with creativity and speed.

We are committed to transparency, diversity, and meritocracy, fostering an environment where every team member is empowered to make an impact, grow personally, and advance in their career. We invite you to join us - not just to take on a role, but to help shape a company you’re proud to be part of.

Compensation for this role is determined based on a variety of factors, including individual qualifications, professional experience, skills, and geographic location. We are committed to fair and competitive pay, and compensation details and expectations will be shared and discussed with candidates as the hiring process progresses.

Applicants must be authorized to work for any employer in the United Kingdom. Crisp is unable to sponsor or take over sponsorship of an employment Visa at this time.