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- Tasks: Lead a dynamic team to develop impactful fundraising strategies and grow supporter engagement.
- Company: Crisis, the national charity dedicated to ending homelessness.
- Benefits: Competitive salary, flexible working, generous leave, and wellbeing support.
- Other info: Join a collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in people's lives while developing your career in a meaningful way.
- Qualifications: Experience in strategic planning, team leadership, and supporter engagement required.
The predicted salary is between 56124 - 56124 £ per year.
Crisis is the national charity for people experiencing homelessness.
Location: Based in our London office, E1, with the requirement to travel as needed. Approx. one day a week in London, with flexible working options in line with Crisis’ Hybrid-Working Policy.
Contract: 12-month fixed-term contract. Salary: £56,124 per annum.
We are launching a new brand, marketing and fundraising strategy with four growth areas named the ‘Fab Four’: regular giving, mid-value, high-value and legacy. Three of these areas sit within the Individual Giving team. This role is to manage and shape our Development programme, lead the team to create a high-performing plan to grow our community of supporters and continue building a sustainable income pipeline.
We are looking for someone with a strategic mindset who is energised by growth, has creative ambition, an analytical approach and is passionate about helping an organisation that will end homelessness.
About the Role:
- As a Senior Lead in Individual Giving & Supporter Experience, you’ll manage a high-performing team and oversee a varied programme of supporter communications and journeys.
- You will oversee income responsibility of over £15m, working across complex and large-scale budgets and communication plans.
- You will collaborate across departments to embed a collaborative and insight-led approach to donor retention and supporter experience.
- You will lead the strategic planning and delivery of supporter development activity, from multi-channel appeals to tailored stewardship, and help grow income from regular giving and repeat giving audiences.
- You will also collaborate with Acquisition, Mid-Value and Legacy teams to grow a sustainable income pipeline.
- The Christmas appeal will be a key campaign moment, and you’ll ensure new supporters feel thanked, inspired, and motivated to stay with Crisis for the long term.
- You’ll help build the business case for future supporter development investment and flex to support the wider Individual Giving and Supporter Experience team as priorities shift.
- You share responsibility with lead peers for expanding year-round campaigns, Regular Giving and Legacy expressions of interest.
About You:
- A commitment to ending homelessness and to Crisis’ values of being bold, impactful, collaborative and equitable.
- Extensive experience in the strategic planning and delivery of large-scale, direct marketing programmes, ideally with a focus on retention and supporter development.
- Knowledge of relationship marketing techniques and supporter engagement strategies, with an understanding of how to build long-term supporter value.
- Experience leading, supporting and coaching a team through a busy period while maintaining performance, wellbeing and development.
- Strong analytical and data-interpretation skills.
- A track record of delivery growth, strong ROI and optimising and improving development/loyalty/retention campaigns and programmes.
- Strong understanding of CRM systems (e.g. Microsoft Dynamics or similar).
- Experience managing external marketing and creative agencies, printers, and mailing houses.
- Experience managing significant budgets across income and expenditure.
Benefits:
- A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.
- Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.
- Pension scheme with an employer contribution of 8.5%.
- 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
- Enhanced maternity, paternity, shared parental, and adoption pay.
- Flexible working around the core hours 10am-4pm.
- Wellbeing Leave to be used flexibly.
- And more! (Full list of benefits available on website.)
Individual Giving Lead (Development) in London employer: Crisis
Contact Detail:
Crisis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving Lead (Development) in London
✨Tip Number 1
Network like a pro! Reach out to people in the charity sector, especially those who work in individual giving. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for ending homelessness! When you get the chance to chat with potential employers, share your personal connection to the cause. This will help you stand out and show that you’re not just looking for any job, but one that truly matters.
✨Tip Number 3
Prepare for interviews by researching Crisis and its new fundraising strategy. Familiarise yourself with the ‘Fab Four’ growth areas and think of creative ideas you could bring to the table. This will demonstrate your strategic mindset and enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Crisis and contributing to their mission of ending homelessness.
We think you need these skills to ace Individual Giving Lead (Development) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Individual Giving Lead role. Highlight your experience in strategic planning and supporter engagement, as these are key areas we’re looking for.
Show Your Passion: We want to see your commitment to ending homelessness! Share any relevant experiences or projects that demonstrate your passion for this cause and how it aligns with Crisis’ values.
Be Data-Driven: Since this role involves managing significant budgets and analysing data, include examples of how you've used data to drive growth and improve campaigns in your previous roles. We love a good success story!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Crisis
✨Know Your Stuff
Make sure you thoroughly understand Crisis' mission and the specifics of the Individual Giving Lead role. Familiarise yourself with their new brand and fundraising strategy, especially the 'Fab Four' growth areas. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic planning and delivery skills in large-scale marketing programmes. Be ready to discuss how you've successfully managed budgets and driven growth in previous roles. This is your chance to demonstrate your analytical approach and creative ambition.
✨Team Leadership Experience
Since this role involves managing a high-performing team, come prepared with stories about how you've led and supported teams in the past. Focus on how you've maintained performance and wellbeing during busy periods, as well as how you've fostered collaboration across departments.
✨Engagement Strategies Matter
Be ready to discuss your knowledge of relationship marketing techniques and supporter engagement strategies. Think of specific campaigns you've worked on that improved donor retention and long-term supporter value. This will show that you can contribute to Crisis' goal of building a sustainable income pipeline.