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- Tasks: Lead a dynamic team to develop impactful fundraising strategies and grow our community of supporters.
- Company: Join Crisis, the national charity dedicated to ending homelessness.
- Benefits: Enjoy a competitive salary, flexible working, and generous leave options.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real difference in people's lives while developing your career in a supportive environment.
- Qualifications: Experience in strategic planning and managing large-scale marketing programmes is essential.
The predicted salary is between 56124 - 56124 £ per year.
Crisis is the national charity for people experiencing homelessness.
Location: Based in our London office, E1, with the requirement to travel as needed. Approx. one day a week in London, with flexible working options in line with Crisis’ Hybrid-Working Policy.
Contract: 12-month fixed-term contract. Salary: £56,124 per annum.
We are launching a new brand, marketing and fundraising strategy with four growth areas named the ‘Fab Four’: regular giving, mid-value, high-value and legacy. Three of these areas sit within the Individual Giving team. This role is to manage and shape our Development programme, lead the team to create a high-performing plan to grow our community of supporters and continue building a sustainable income pipeline.
We are looking for someone with a strategic mindset who is energised by growth, has creative ambition, an analytical approach and is passionate about helping an organisation that will end homelessness.
About the Role
As a Senior Lead in Individual Giving & Supporter Experience, you’ll manage a high-performing team and oversee a varied programme of supporter communications and journeys. You will oversee income responsibility of over £15m, working across complex and large-scale budgets and communication plans. You will collaborate across departments to embed a collaborative and insight-led approach to donor retention and supporter experience.
You will lead the strategic planning and delivery of supporter development activity, from multi-channel appeals to tailored stewardship, and help grow income from regular giving and repeat giving audiences. You will also collaborate with Acquisition, Mid-Value and Legacy teams to grow a sustainable income pipeline. The Christmas appeal will be a key campaign moment, and you’ll ensure new supporters feel thanked, inspired, and motivated to stay with Crisis for the long term.
You’ll help build the business case for future supporter development investment and flex to support the wider Individual Giving and Supporter Experience team as priorities shift. You share responsibility with lead peers for expanding year-round campaigns, Regular Giving and Legacy expressions of interest. These are team goals in which everyone contributes.
About You
- A commitment to ending homelessness and to Crisis’ values of being bold, impactful, collaborative and equitable.
- Extensive experience in the strategic planning and delivery of large-scale, direct marketing programmes, ideally with a focus on retention and supporter development.
- Knowledge of relationship marketing techniques and supporter engagement strategies, with an understanding of how to build long-term supporter value.
- Experience leading, supporting and coaching a team through a busy period while maintaining performance, wellbeing and development.
- Strong analytical and data-interpretation skills.
- A track record of delivery growth, strong ROI and optimising and improving development/loyalty/retention campaigns and programmes.
- Strong understanding of CRM systems (e.g. Microsoft Dynamics or similar).
- Experience managing external marketing and creative agencies, printers, and mailing houses.
- Experience managing significant budgets across income and expenditure.
Benefits
- A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.
- Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.
- Pension scheme with an employer contribution of 8.5%.
- 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
- Enhanced maternity, paternity, shared parental, and adoption pay.
- Flexible working around the core hours 10am-4pm.
- Wellbeing Leave to be used flexibly.
- And more! (Full list of benefits available on website)
Individual Giving Lead (Development) employer: Crisis
Contact Detail:
Crisis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving Lead (Development)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the organisation and its values. Understand their mission to end homelessness and think about how your skills align with their goals. This will help you stand out as a candidate who truly cares.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Individual Giving Lead role. Highlight your experience in strategic planning and supporter engagement, and don’t forget to show your passion for making a difference.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Crisis team. Don’t miss out on this opportunity!
We think you need these skills to ace Individual Giving Lead (Development)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Individual Giving Lead role. Highlight your experience in strategic planning and supporter engagement, as these are key areas for us at Crisis.
Show Your Passion: We want to see your commitment to ending homelessness shine through. Share any relevant experiences or projects that demonstrate your dedication to our mission and values.
Be Data-Driven: Since this role involves managing significant budgets and analysing data, make sure to include examples of how you've used data to drive growth and improve campaigns in your previous roles.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Crisis
✨Know Your Stuff
Make sure you thoroughly understand Crisis' mission and the specifics of the Individual Giving Lead role. Familiarise yourself with their 'Fab Four' growth areas and think about how your experience aligns with their goals. This will show your genuine interest and commitment to ending homelessness.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic planning skills, especially in large-scale direct marketing programmes. Be ready to discuss how you've successfully managed budgets and driven growth in previous roles. This is your chance to demonstrate your analytical approach and creative ambition.
✨Team Leadership Experience
Since this role involves managing a high-performing team, come prepared with stories that showcase your leadership style. Talk about how you've supported and coached teams through busy periods while maintaining performance and wellbeing. Highlight any specific achievements in team development.
✨Engagement Strategies Matter
Be ready to discuss your knowledge of relationship marketing techniques and supporter engagement strategies. Think about how you've built long-term supporter value in the past and be prepared to share insights on optimising retention campaigns. This will demonstrate your fit for the role's focus on donor retention.