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- Tasks: Lead brand marketing to connect people with our mission to end homelessness.
- Company: Crisis, a national charity dedicated to ending homelessness.
- Benefits: Competitive salary, flexible working, generous leave, and professional development opportunities.
- Why this job: Make a real impact while leading creative campaigns for a bold cause.
- Qualifications: Experience in brand strategy, strong communication skills, and a passion for social inclusion.
- Other info: Join a diverse team committed to equality and making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.
Location: Based in our London office (we are open to a range of flexible working options, in line with Crisis’ Hybrid-Working Policy)
About the role: This new, senior and specialist role will lead the development and delivery of the Crisis brand, marketing and audience work, helping more people connect with our bold cause, supporting income generation and growth, and strengthening our reputation. This is a highly impactful position, bringing together a new audience insight approach, a re-structured brand development, creative studio and content teams, plus a person-centred storytelling function. The role will provide impactful leadership of our marketing and an equitable approach to the needs of Crisis in raising awareness and donations. It also oversees our content strategy and how we measure the impact of our brand and marketing, while building strong collaborative relationships across the organisation and with external partners.
About you: You’ll bring your experience in brand and marketing strategy to help us connect with more people and make a real difference together. If you love turning audience insights into creative campaigns and enjoy seeing the impact of your work, you’ll fit right in. Your up-to-date knowledge of market research and brand management will help us stay ahead and keep our message strong. You’ll have the chance to lead exciting projects that boost our income and engage new supporters. If you’re a people person who enjoys leading teams and building positive, inclusive cultures, we’d love to see what you can do. Strong communication and analytical skills, plus a passion for equality and social inclusion, will help you thrive with us at Crisis.
We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.
Working at Crisis: Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness. Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.
As a member of the team, you will have access to a wide range of employee benefits including:
- A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage
- Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy
- Pension scheme with an employer contribution of 8.5%
- 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
- Enhanced maternity, paternity, shared parental, and adoption pay.
- Flexible working around the core hours 10am-4pm
- Wellbeing Leave to be used flexibly
- And more!
Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career. When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.
How do I apply? Please click on the 'Apply for Job' button below. Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.
Closing date: Sunday 18 January 2026 23:59. Interview process: Two stages – informal stakeholder panel and formal interview and presentation task. Interview date and location: Week commencing Monday 2 February 2026 online.
Head of Brand Marketing and Audience employer: CRISIS UK-1
Contact Detail:
CRISIS UK-1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing and Audience
✨Tip Number 1
Get to know Crisis and its mission inside out. When you understand the brand and its values, you can tailor your approach during interviews to show how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get the inside scoop on the company culture and what they look for in candidates. Plus, it’s a great way to make connections that could help you land the job.
✨Tip Number 3
Prepare for your interview by thinking of specific examples from your past work that demonstrate your skills in brand marketing and audience engagement. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them impactful.
✨Tip Number 4
Don’t forget to showcase your passion for social inclusion and equality during the interview. Share your thoughts on how you can contribute to Crisis's mission and how your unique perspective can add value to their team. Remember, they want to see your genuine commitment!
We think you need these skills to ace Head of Brand Marketing and Audience
Some tips for your application 🫡
Be Authentic: When filling out your application, let your true self shine through! We want to see your passion for brand marketing and how your unique experiences can contribute to our mission at Crisis.
Showcase Your Experience: Make sure to highlight your relevant experience in brand and marketing strategy. Use specific examples that demonstrate how you've turned audience insights into impactful campaigns. This is your chance to show us what you can do!
Answer the Screening Questions Thoughtfully: Take your time with the screening questions. They’re designed to help us understand your fit for the role. Provide clear, concise answers that reflect your skills and experiences related to the job description.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered fairly. Plus, it’s super easy – just click the 'Apply for Job' button!
How to prepare for a job interview at CRISIS UK-1
✨Know the Mission Inside Out
Before your interview, dive deep into Crisis' mission and values. Understand their approach to ending homelessness and how your experience in brand marketing can align with their goals. This will show your genuine interest and commitment to their cause.
✨Showcase Your Creative Campaigns
Prepare specific examples of past campaigns you've led that turned audience insights into impactful results. Be ready to discuss the strategies you used and the measurable outcomes. This will demonstrate your ability to connect with audiences and drive engagement.
✨Emphasise Collaboration Skills
Crisis values collaboration, so highlight your experience working with diverse teams. Share stories that illustrate how you've built positive, inclusive cultures and fostered strong relationships, both internally and externally. This will resonate well with their team-oriented approach.
✨Prepare for the Presentation Task
Since there's a presentation task in the interview process, practice delivering a concise and engaging presentation on a relevant topic. Focus on clarity and impact, and be prepared to answer questions. This will showcase your communication skills and ability to convey ideas effectively.