Overview
In this role you will lead hands-on digital marketing work to strengthen our online presence and generate new business opportunities. You will collaborate with the Marketing & Communications team and external partners to manage website, social, email, video, and online advertising efforts. You’ll translate complex topics for professional audiences and use data to optimize performance. This is a broad, growth-focused role in a collaborative, professional setting with visible impact on the firm’s digital presence.
Responsibilities
- Manage and update website content and support improvement projects to optimise user experience
- Create and schedule content across social channels and maintain the content calendar
- Support SEO activities and coordinate with external agencies on recommendations
- Create, film and edit video and multimedia content for social, website, emails and events
- Plan and deliver email campaigns; build, test and analyse using marketing tech such as ClickDimensions
- Support paid search and social advertising; monitor performance and refine targeting
- Analyse website, social, email and campaign data to identify opportunities and recommendations
- Share digital marketing, social media and content best practices with colleagues
- Contribute ideas to enhance digital presence, brand awareness and overall marketing performance
Key requirements
- At least two years of digital marketing experience
- Comfort across multiple digital channels with a data-driven mindset
- Experience in a B2B or professional services environment desired
- Experience managing activity across websites, email, social media and online advertising
- Familiarity with CMS platforms such as WordPress, Google Analytics, SEO tools and email platforms
- Experience creating/editing digital content including video, graphics and imagery
- Proficiency with Adobe Creative Suite, Premiere Pro, After Effects, Canva or similar
- Strong copywriting for digital channels and ability to analyze performance data
- Proactive
- Curious and eager to learn
- Organised with attention to detail
- WordPress
- Google Analytics
- SEO tools
Digital Marketing Executive in Kent employer: Cripps Pemberton Greenish
At Cripps, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work environment. Our Business Development Executive Director role offers not only the chance to engage in diverse projects but also ample opportunities for professional growth and development within a supportive team. Located in a vibrant area, we encourage innovation and creativity, ensuring that every day brings new challenges and rewards as you help shape our firm's future.
