Senior Programmatic Executive

Trade on our proprietary DSP and the industry’s leading platforms – and choose the right one for every brief. Own your portfolio, activating campaigns across the full programmatic ecosystem: display, video, native, audio, DOOH and CTV. Lead our most complex builds, and help shape the Crimtan DSP with our Product team. All from our Brighton office, as part of a global trading team.

About Crimtan
Crimtan makes the complex world of programmatic advertising simple. Since 2009, we’ve helped well-known brands reach the right people with relevant, privacy-compliant campaigns across the whole customer lifecycle.
What sets us apart is that we own the full stack:

• Architect – our own DSP and campaign platform, bringing data, channels and dynamic creative together in one place.
• ActiveID – our cookieless, persistent identifier, live since 2018, for precise and privacy-safe targeting and attribution.
• Reflow – our dynamic creative (DCO) engine, which turns one template into thousands of personalised ads.
• Compass AI – our own AI, at the heart of our ControlOS intelligence suite, putting programmatic strategy and Crimtan know-how on tap, from planning through to activation and measurement.
• Personas and AI audiences – we build bespoke customer personas for each brand and use AI to model the audiences behind them, so campaigns reach the people most likely to act.
• Exclusive data partnerships – with premium publishers and data providers, including Mastercard.

With teams across Europe, the Americas, the Middle East and Asia-Pacific, our vision is simple: to transform programmatic advertising into meaningful individual experiences.

The role
We’re looking for an experienced Senior Programmatic Executive to join our Trading team in Brighton, on a hybrid basis with 3 days per week in the office. You’ll own a substantial portfolio of campaigns end to end, take on our more complex and non-standard builds, and be a go-to expert for junior traders.

You’ll trade on Crimtan’s proprietary DSP alongside the leading external platforms we have access to, including DV360, The Trade Desk, Amazon DSP and Yahoo DSP. You’ll choose the right platform for each brief, and activate campaigns across the full ecosystem: display, video, native, audio, DOOH and CTV.

You’ll typically manage 25+ live campaigns, mixing tactical and strategic activity. This role is for someone who explains why performance changed, not just what changed. You’ll balance delivery, performance and cost of media, run tests, feed insight into client reviews, and help shape our DSP.

• Own complex builds – lead lifecycle and sequential builds, macros and dynamic tracking across our DSP and external DSPs.
• Run non-standard formats – activate audio, DOOH, CTV and rich media, using ActiveID and Reflow where they fit.
• Optimise for performance and margin – balance delivery and KPIs against cost of media, and record what you changed, why, and the result.
• Choose the right bidding – compare algorithmic, AI-driven and manual bidding, pick the best approach per campaign, and report the results.
• Turn data into insight – write regular optimisation notes on priority accounts and contribute analysis to client reviews such as QBRs.
• Test and learn – run tests such as A/B splits to prove what works.
• Own tracking – independently set up pixels, conversion events and attribution windows; traffic CM360 and verification tags; and resolve standard tag issues using developer tools.
• Solve problems – independently fix technical issues on your campaigns, raise clear support tickets, and escalate to your Trading Lead when needed.
• Work with supply partners – activate and troubleshoot PMP and programmatic guaranteed deals directly.
• Keep stakeholders aligned – proactively share optimisations and their impact with Account Management and Client Services.
• Support the team – be the first line of support for junior traders, review their work, and share know-how.
• Shape the product – raise console and workflow improvements with Product, with a clear problem and expected impact, and give structured feedback on new features.