Head of Marketing

About mpro5

mpro5 unifies frontline operations by bringing tasks, compliance, communication and learning together in one intelligent, connected platform. We serve businesses where getting field operations right is mission-critical — including facilities management, food safety, and retail.

Marketing at mpro5 is a greenfield opportunity. You will be our first dedicated marketing hire, which means you will design the engine from scratch: the strategy, the systems, the content, and the sales partnership model that drives revenue. There is no playbook to inherit — you will write it.

The Opportunity

This is a rare chance to own marketing end-to-end at a B2B SaaS company with strong product-market fit and real commercial ambition. You will report directly to the CRO and sit at the heart of our go-to-market motion — building the pipeline engine, shaping how we position mpro5, and partnering closely with Sales to turn intent into revenue.

You will not be doing this alone. You will lead a roster of specialist freelancers across design, content, and performance marketing — giving you the creative and executional firepower to move fast without being stretched thin. Your job is to direct that team with intent, hold the strategy, and stay close to the numbers.

We are looking for someone who has done this before: taken a marketing function from zero to scaled, built the ICP framework, stood up the HubSpot instance, launched the ABM programmes, and delivered measurable pipeline.

Key Responsibilities

• Pipeline & Revenue Marketing
  • Build and own the full-funnel acquisition and lifecycle engine — from ICP definition and lead scoring through to pipeline contribution and closed-won attribution.
  • Design and execute account-based marketing (ABM) programmes for Tier 1 strategic accounts, including buying group mapping, persona-differentiated outreach sequences, and multi-channel campaign activity.
  • Develop an ICP-driven account prioritisation model and give Sales real-time visibility of high-intent opportunities via HubSpot dashboards.
  • Build and optimise HubSpot as the core growth engine — lead capture, nurture sequences, lifecycle automation, and performance reporting.
• Strategy & Positioning
  • Define mpro5's positioning, messaging and narrative across our key verticals — facilities management, food safety, and retail — and keep it sharp as we grow.
  • Design the go-to-market strategy and systems that will take marketing from a standing start to a scaled, repeatable function.
  • Work closely with the CRO and commercial team to align marketing investment to pipeline and revenue targets.
• Content & Digital
  • Drive SEO strategy and execution — improving search visibility, search position, and organic pipeline contribution.
  • Lead content delivery across blogs, case studies, newsletters, social, and customer stories — directing freelance content specialists to produce content that converts.
  • Own the website: quality, performance, SEO, and conversion optimisation.
• Freelance Team Leadership
  • Direct and manage a roster of specialist freelancers across design, content, and performance marketing.
  • Set clear briefs, maintain brand consistency, and hold the team accountable to output quality and deadlines.
• Sales Enablement & Collaboration
  • Partner with Sales to produce collateral, battlecards, and campaign assets that support the sales cycle and improve conversion.
  • Stay close to Sales — you thrive in environments where marketing has to earn its seat at the revenue table and where the feedback loop between marketing and sales is tight.
• Reporting & Performance
  • Track, report, and act on marketing performance data — bringing insights and recommendations to leadership.
  • Own the marketing dashboard and ensure the CRO has clear visibility of pipeline contribution, campaign performance, and channel ROI.

What We're Looking For

• Proven experience building a B2B SaaS marketing function from scratch — or taking one from early-stage to scaled.
• A track record of building pipeline engines: ABM programmes, lead scoring frameworks, HubSpot growth infrastructure, and full-funnel attribution.
• Deep experience with account-based marketing in B2B technology environments — buying group strategy, persona mapping, outreach sequencing.
• Hands-on HubSpot expertise: automation, lead scoring, dashboards, lifecycle management, and reporting.
• Experience managing and directing freelancers or agencies across design, content, and performance disciplines.
• Strong content skills — able to brief, commission, and produce clear, commercially relevant content across formats.
• Demonstrable SEO results: improving search visibility and organic traffic through both technical and content-led approaches.
• Comfortable with paid digital, social, and email as part of an integrated channel mix.
• Analytically rigorous — you make data-driven decisions and you back your strategy with numbers.
• A natural collaborator with Sales — you understand the sales cycle, you speak the language, and you build trust with commercial teams.
• Experience with Apollo.io or similar tools for outbound prospecting and intent data.

What You'll Find Here

• Direct access to the CRO and leadership with real influence over commercial strategy.
• A genuine greenfield: the tools, the strategy, the campaigns — you design them.
• A freelance team already in place across design, content, and performance marketing — resource ready to be directed.
• A product that solves real problems for customers in facilities management, food safety, and retail.
• The opportunity to build this into a full in-house marketing team as the function scales.