Account Executive

The Role

At Crimson Tide, we’re building something exciting. As a growing AIM-listed SaaS company, we’re looking for a high-performing Account Executive to help drive our next stage of growth. You’ll lead complex sales cycles end-to-end and help customers transform frontline operations with mpro5.

We’re looking for a confident, commercially sharp, and highly driven Account Executive (AE) to own the full sales cycle — from discovery and solution design through to negotiation and close. You’ll work with mid-market to enterprise-level organisations, building strong relationships with multiple stakeholders and guiding them through a structured buying process.

You’ll receive qualified opportunities from inbound and outbound activity, but you’ll also be expected to self-source pipeline where needed through proactive outreach, referrals, and targeted account development. Your mission is to help us win more of the right deals, faster — while maintaining a high-quality customer experience.

Key Responsibilities

Own the full sales cycle (Discovery → Close)

• Lead discovery calls to understand customer goals, current processes, pain points, and success criteria.
• Qualify opportunities based on need, fit, urgency, and buying process — and confidently disqualify when appropriate.
• Run tailored demos and presentations, aligned to customer workflows and operational realities.
• Build and maintain strong momentum through clear next steps, timelines, and stakeholder management.
• Manage commercial discussions including pricing, packaging, procurement, and contract negotiation through to signature.

Build and progress pipeline

• Take ownership of opportunities generated through marketing, inbound, and SDR activity.
• Self-source opportunities through outbound outreach, networking, referrals, and targeted account strategies.
• Maintain a healthy pipeline and ensure consistent progression across deal stages.

Stakeholder management & consultative selling

• Build trust with decision-makers and champions across operations, compliance, facilities, IT, and procurement.
• Develop a strong business case and articulate ROI/value in a clear and compelling way.
• Navigate complex buying groups and multi-location rollouts with confidence.

CRM, forecasting & sales process excellence

• Maintain accurate notes, activity tracking, and next steps in the CRM.
• Provide clear forecasting, deal updates, and pipeline visibility to leadership.
• Follow and improve our sales process through consistent qualification, deal hygiene, and best practice.

Collaboration across the business

• Work closely with Customer Success and Implementation to ensure a smooth handover from sales to onboarding.
• Partner with Marketing and BDRs to refine messaging, targeting, and account plans.
• Feed customer insights back to Product and leadership to strengthen our proposition and roadmap.

Essential Skills & Experience

Previous Experience

• Proven experience as an Account Executive (or similar closing role) within B2B SaaS.
• Strong track record of managing deals from discovery through to close.

Sales & Commercial Skills

• Confident running discovery, presenting solutions, and handling objections.
• Comfortable negotiating commercials and guiding stakeholders through procurement processes.
• Strong understanding of sales process, qualification, and pipeline management.

Communication

• Excellent written and verbal communication skills.
• Able to communicate complex concepts clearly and concisely to a range of audiences.

Organisation & Ownership

• Highly organised, able to manage multiple opportunities and priorities at once.
• Strong sense of ownership and accountability for outcomes.

Tech-Savvy

• Comfortable using CRM systems and modern sales tools (email, LinkedIn, call tools, etc.).
• Able to work efficiently in a data-driven, process-led sales environment.

Adaptability

• Thrives in a fast-paced, evolving environment.
• Adapt quickly to new tools, processes, and customer needs.

Team Player

• Collaborative and proactive — supports colleagues and contributes to team success.