Cluster Director of Sales

Part of Crimson Hotels, The Trafalgar St. James, Curio Collection by Hilton is a 5 Star hotel with 137 bedrooms including 9 suites, and a number of venues consisting of our unique The Rooftop and Rockwell Bistro & Wine Bar that pride themselves in the quality of service that they provide.

The Cluster Director of Sales is responsible for leading the strategic sales efforts and overall performance of a luxury and lifestyle hotel cluster. This leadership role focuses on driving top-line revenue through proactive sales strategies, comprehensive market analysis, and effective team management. The ideal candidate is a dynamic, results-oriented leader with a deep understanding of both luxury and lifestyle hospitality markets, capable of inspiring and guiding the sales team to exceed targets while delivering exceptional client experiences.

Other accountabilities include:

• Produce a Commercial Plan that accurately interprets the objectives of the business and maps out the actions and strategies required within each segment to support the positioning of the cluster. Own the delivery of these strategies.
• Support the preparation of the annual Sales and Marketing budgets.
• Work with the General Manager and Revenue team to continuously align and devise strategies and tactics to retain and grow the business and support revenue maximisation.
• Research competitor properties to obtain market and rate intelligence and an understanding of business trends, the competition, and their key accounts. Utilize this intelligence to develop strategic plans, ensure the business remains competitive in the marketplace and to identify potential business to target.
• Attend and help drive monthly strategy meetings. Have ownership and responsibility for agreed outputs from these meetings.
• Actively seek/identify, secure and contract new and repeat business for all areas of the business, across all market segments, with a particular emphasis on corporate and corporate group business.
• Establish, build and manage relationships with the Hilton sales team. Become fully conversant with all Hilton sales initiatives and tools. Attend Hilton Sales forums across the year as required.
• Research potential new accounts, conduct telesales calls, plan appointments and carry out weekly face to face sales calls in line with agreed targets.
• Prepare account development plans to ensure maximum share from each account and agency.
• Plan and execute sales trips to major market areas. Attend major travel functions and exhibitions to promote sales for the hotel. Review outputs and ROI of all sales trips and functions.
• Support the marketing team to ensure effective data capture and database management processes and systems are in place for the hotel.
• Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships across luxury markets and consortia programmes.
• Maintain rapport and reward loyalty through entertaining top producing clients as required. When entertaining clients, remember you are always representing the business and your behaviour must display this.
• Work with the hotel General Manager and key hotel team members to strengthen current relationships within the local community. Represent the hotel at seminars, business events etc. to maximise networking opportunities to raise the profile/awareness of the hotel.
• Ensure effective use of the Delphi.fdc across the Curio Team.
• Prepare and complete other reports and presentations as required.
• At every opportunity ‘cross sell’ all crimson properties.
• Ensure Sales Champions is fully embraced at all hotels and led by the sales team.
• To ensure the sales teams are highly motivated and engaged, focused on selling the business. Coach and support any team performance challenges.
• Identifies employees with potential for promotion and/or transfer and makes appropriate development plans for him or her.
• Establishes and maintains effective internal communications, including daily meetings with own teams, to ensure optimum teamwork and productivity.

About you

Essential:

• Previous proven sales experience – ideally in the luxury market.
• Strong communication skills, both written & verbal.
• Experience of working within and leading a team.
• Ability to plan, prioritise and multitask.
• Flexible and adaptable to change.
• Attention to detail.
• Strong problem-solving skills.
• Can do attitude.

Desirable:

• Ability to work without constant supervision.
• Strong self-motivation and organisational skills.
• Hilton branded experience.

The Trafalgar St. James London, Curio Collection by Hilton, is an iconic London hotel with unique restaurants and bars poised on the edge of St. James and Trafalgar Square but moments from Soho, Mayfair, and the West End. This luxury lifestyle hotel blends innovative bold designs and thoughtful service with excellent dining and nightlife, entertaining both international visitors and Londoners under the same roof.

Why join the Trafalgar St James Team?

As part of our team, you’ll have access to a range of benefits, including:

• Health & Wellbeing Cash Plan.
• Go Hilton - Discount program for you, your friends & family to stay in over 7,200 Hilton portfolio of hotels around the world starting from £40 a night.
• Life Assurance Scheme.
• Pension Scheme.
• Complimentary meals on duty.
• Opportunities for internal career progression.
• Dry cleaning and uniform laundering on duty.
• Professional training and development opportunities.
• Paid birthday day off.
• Employee recognition programmes to celebrate your achievements.
• Refer a Friend incentive.
• Discounts in our F&B Outlets: Rockwell and The Rooftop.
• MyCrimson Rewards - Cashback and discount platform for online and in-store shopping.

Our team is very diverse. From newcomers making their way to the industry to some of the most experienced professionals in London. We promote a strong culture where quality interactions, excellent service and fun dominate our day to day. We describe ourselves as a brand personality. If these traits resonate with your own personality, then The Trafalgar St James is for you.

Eligibility:

In line with the requirements of the Asylum & Immigration Act 1996, all applicants must either be eligible to live and work in the UK or must obtain permits to work in the UK prior to application. Documented evidence of eligibility will be required from candidates as part of the recruitment process.

Crimson Hotels is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, age, disability, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.