At a Glance
- Tasks: Lead and scale International Athletics, driving growth and supporting student-athletes globally.
- Company: Join a dynamic team at Crimson Education, transforming the recruitment process for international athletes.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional development.
- Other info: Work in a global, collaborative environment with excellent career advancement potential.
- Why this job: Make a real difference in the lives of aspiring international student-athletes while growing your career.
- Qualifications: Experience in athletics recruitment and strong sales skills are essential.
The predicted salary is between 60000 - 80000 € per year.
Our Mission
International athletes face an uphill battle when trying to recruit to top US universities. The process is opaque, confusing, and stacked against those without access to specialized guidance. Crimson Education changed the game for international students applying to elite universities—we've helped thousands reach Harvard, Stanford, Oxford, Cambridge, and beyond. We're now doing the same for international student-athletes.
Over the past decade, we've built International Athletics into a global business serving athletes across 25+ countries. After years of steady growth, we've recently hit our stride—our service delivery is excellent and results are strong. Now we need someone to take the reins and scale aggressively.
The Opportunity
As General Manager, you'll run International Athletics like the CEO of your own company—but with the resources and safety net of a larger organization. You won't be grinding for every lead like a pure startup, but you will need to build our marketing presence, enable sales teams globally as well as close deals yourself, and drive strong growth.
What You'll Do
- Own the Unit End-to-End
- Set strategy, make decisions, and own revenue outcomes
- Work closely with our Head of Marketing (Athletics) to build campaigns and accelerate growth
- Oversee a small team of strategists who deliver service to student-athletes
- Partner with country managers across 25+ markets to scale sales
- Drive Revenue Growth
- Enable local sales teams globally to sell Athletics packages effectively
- Lead athletics sales consultations where your recruiting experience is the credibility driver
- Build our Instagram, website, and marketing presence
- Identify expansion opportunities through partnerships, new markets, or service improvements
- Manage Service & Team
- Ensure consistently excellent outcomes for student-athletes
- Manage full-time and part-time strategists
- Recruit and build the team as we scale, with support from our recruitment team
- Work with other product GMs at Crimson who are navigating similar challenges
- Navigate the Matrix
- Coordinate with local sales and marketing teams who primarily sell Crimson's core services
- Build trust and alignment across a global, remote organization
- Prove ROI and earn resources through strong performance
What We're Looking For
Required:
- You recruited as an international athlete to a top US or UK university.
- Strong sales or business development skills—you've closed deals and hit targets
- Self-directed and entrepreneurial—you figure things out and drive outcomes
- Comfortable with ambiguity, complexity, and moving quickly
- Genuinely excited about helping international student-athletes
- Comfortable working remotely (we're a global, distributed team)
Preferred:
- Experience managing teams or working in matrix organizations
- Current or recent role in athletics recruiting, coaching, or advising
- Track record at a high-growth company or startup
- Located in a timezone that allows calls with Asia, Australia, and North America
General Manager, International Athletics in London employer: Crimson Global Academy
At Crimson Education, we pride ourselves on being an exceptional employer that champions the growth and success of our team members. As the General Manager of International Athletics, you will thrive in a dynamic work culture that values innovation and collaboration, while enjoying opportunities for professional development and global networking. With a mission-driven focus on empowering international student-athletes, you'll find meaningful work that makes a real difference in their lives, all within a supportive and flexible remote environment.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager, International Athletics in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the athletics and education sectors. Attend events, webinars, or even local meet-ups. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your achievements in athletics and recruitment. This is your chance to shine and demonstrate how you can drive growth for International Athletics.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand the challenges international student-athletes face and think about how you can contribute to overcoming them. We want to see your passion for helping others!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Crimson Education.
We think you need these skills to ace General Manager, International Athletics in London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for helping international student-athletes. Share your personal experiences or stories that highlight why this mission resonates with you. We want to know what drives you!
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how your background aligns with our needs, so don’t hold back!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point—show us what you can bring to the table!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy—just follow the prompts!
How to prepare for a job interview at Crimson Global Academy
✨Know Your Stuff
Make sure you understand the ins and outs of international athletics recruitment. Familiarise yourself with the challenges athletes face when applying to top universities in the US and UK. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about helping student-athletes.
✨Showcase Your Sales Skills
Since strong sales skills are a must for this role, prepare specific examples of how you've successfully closed deals or hit targets in the past. Be ready to discuss your approach to building relationships and driving revenue growth, as this will be key to your success in the position.
✨Demonstrate Leadership Experience
As a General Manager, you'll need to manage teams effectively. Share your experiences in leading teams, especially in a remote or matrix environment. Highlight any strategies you've used to build trust and alignment across diverse groups, as this will resonate well with the interviewers.
✨Be Ready for Ambiguity
This role requires someone who can thrive in complex and fast-paced situations. Prepare to discuss times when you've navigated ambiguity or tackled challenges head-on. Showing that you can adapt and drive outcomes in uncertain environments will set you apart from other candidates.
