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- Tasks: Create and execute marketing campaigns from start to finish.
- Company: Join Crimson Global Academy, a leading online school with students from 65 countries.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and impact.
- Why this job: Make a real difference in student enrolment while honing your marketing skills.
- Qualifications: 3-5 years of hands-on marketing experience and strong copywriting skills required.
- Other info: This is a hands-on role, perfect for those who love executing their own strategies.
The predicted salary is between 36000 - 60000 £ per year.
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Regional Marketing Manager – US and Canada, London
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Client:
Crimson Education
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
fd6cbdfe4ccd
Job Views:
14
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students\’ limitless potential, together, for extraordinary futures.
We are doing this by:
Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students\’ perspectives and develops their skills to make a difference on the world stage.
Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child’s education.
The Opportunity
We\’re seeking a hands-on marketing strategist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic regional plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.
This is not a purely management role – you\’ll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance while maintaining strategic oversight of Crimson Global Academy\’s growth across the USCA region.
What You\’ll Actually Be Doing Day-to-Day
Strategic Planning & Hands-On Execution
Develop regional marketing strategy – then personally execute every element yourself
Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms
Build landing pages from scratch using page builders and optimize for conversions
Create presentation materials for webinars, partnerships and educational expos
Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US market
Who Will You Work With?
Regional Digital Marketer – They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize
Content and PR Marketer – You’ll work with them to find opportunities to create content that resonates with the audience
Regional Marketing Executive – They’ll be working with you closely to bring the regional strategy to life
The Perfect Fit
You\’re someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.
3-5 years of hands-on marketing where you personally created and managed campaigns
Proven experience writing high-converting copy for ads, emails, and landing pages
Experience managing paid advertising across META, Google Ads, and other platforms (not necessarily the technical side)
Content creation skills – you can write blog posts, social content, and educational materials
Analytics and optimization mindset
What Makes You Stand Out
Self-starter mentality – you see what needs to be done and do it without waiting for direction
Creative problem solver who can generate fresh campaign ideas and test them quickly
Detail-oriented executor who ensures every campaign element is polished and professional
Data-driven optimizer who makes decisions based on performance metrics, not assumptions
Adaptable communicator who can write for different audiences and channels effectively
Bonus Points
Experience in education or online learning markets
Familiarity with CRM systems and lead scoring
Experience with webinar platforms and event marketing
What This Role Is NOT
A high-level strategy position where you delegate execution to others
A management role overseeing a team of specialists
A position focused primarily on brand management or traditional PR
Ready to Roll Up Your Sleeves?
If you\’re excited about personally building marketing campaigns from strategy through execution, love testing new approaches, and want to see the direct impact of your hands-on work on student enrollment growth, we want to hear from you.
This role is ideal for someone who says: \”I can develop the strategy AND I want to be the one building the campaigns myself.\”
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
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Regional Marketing Manager - US and Canada employer: Crimson Education
Contact Detail:
Crimson Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager - US and Canada
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the education sector. Understanding what works in this niche will help you tailor your strategies effectively.
✨Tip Number 2
Network with professionals in the education and online learning industries. Attend webinars or local events to connect with others who can provide insights or even referrals for the role.
✨Tip Number 3
Showcase your hands-on experience by creating a portfolio of past campaigns you've executed. Highlight your ability to write compelling copy and optimise ads, as this aligns perfectly with what Crimson Global Academy is looking for.
✨Tip Number 4
Prepare to discuss specific metrics from your previous campaigns during interviews. Being data-driven is crucial for this role, so be ready to demonstrate how your efforts led to measurable results.
We think you need these skills to ace Regional Marketing Manager - US and Canada
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on marketing experience, especially in creating and managing campaigns. Use specific examples that demonstrate your ability to write compelling ad copy and manage paid advertising.
Craft a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and explain how your self-starter mentality aligns with the company's needs. Mention your experience in the education sector if applicable, and provide examples of successful campaigns you've executed.
Showcase Your Skills: Include a section in your application that showcases your skills in content creation, analytics, and optimisation. Highlight any relevant tools or platforms you are familiar with, such as CRM systems or webinar platforms.
Follow Up: After submitting your application, consider sending a brief follow-up email expressing your continued interest in the position. This shows initiative and keeps you on their radar.
How to prepare for a job interview at Crimson Education
✨Showcase Your Hands-On Experience
Make sure to highlight your previous roles where you personally executed marketing campaigns. Discuss specific projects where you wrote ad copy, built landing pages, or created digital assets, as this role requires a hands-on approach.
✨Demonstrate Your Strategic Thinking
Prepare to discuss how you develop regional marketing strategies. Be ready to explain your thought process and how you align your tactical execution with broader business goals, showcasing your ability to see the big picture.
✨Be Ready to Discuss Metrics
Since this role values data-driven decision-making, come prepared with examples of how you've used analytics to optimise campaigns. Talk about specific metrics you tracked and how they influenced your marketing strategies.
✨Emphasise Your Adaptability
This position requires someone who can communicate effectively across different channels. Share examples of how you've tailored your messaging for various audiences and platforms, demonstrating your versatility as a marketer.
