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For Companies At a Glance
- Tasks: Lead our paid media strategy across Google, Meta, and Programmatic Display channels.
- Company: Join a family-run business with unique hotels in stunning Scottish locations.
- Benefits: Enjoy hybrid work, exclusive discounts, free meals, and career progression opportunities.
- Why this job: Be part of a supportive team focused on growth and creativity in the hospitality industry.
- Qualifications: Experience in managing paid media channels and budget optimisation is essential.
- Other info: Live-in accommodation available; must have the right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
Be part of the family…
We’re a family business through and through – family-owned, family-run, with a warm family welcome for guests and team alike. Our seven hotels are unique and set in three stunning Scottish locations. Some are big, some are small, but all offer great food & drink, comfortable stays, and plenty of activities. Our Marketing team works to support all eight of our sites, offering a variety of challenges and opportunities.
About the role
We are seeking an experienced Paid Digital Media Manager to lead our paid media strategy across Google, Meta and Programmatic Display channels. This role is key to driving direct booking revenue growth across our multiple hotels and resort activity businesses. This is an exciting time to join our Marketing team in a period of significant product investment for Crieff Hydro Family of Hotels.
Key responsibilities
The ideal candidate is a performance-driven specialist with experience in driving growth, optimisation and budget efficiencies
- Develop and optimise paid digital media channel strategies to drive brand engagement, increase website traffic and booking revenue conversion
- Efficiently manage the paid media budget across multiple hotel accounts, monitoring and adjusting allocations across the full funnel to deliver against our short and long-term growth plans
- Manage creative briefing for assets and messaging based on objectives and bespoke to each hotel and platform
- Implement an ongoing A/B testing framework to ensure continual learnings and performance optimisation
- Collaborate with cross-functional teams to align paid digital marketing strategies with overall business objectives and targets
- Analyse and Report on campaign performance, industry trends and competitor activity, providing recommendations and actionable insights
- Manage external agency relationships to ensure seamless execution of all campaigns
Desired criteria
- Demonstrable knowledge and proven experience in managing multiple paid media channels and platforms
- Experienced in budget management; planning, allocating and optimising
- Interpretation of campaign performance and trends, proficient in using analytics tools and data insights to measure against performance goals
- An ambitious and supportive leader in managing external agencies, ability to communicate clear objectives and goals and prioritising value-based initiatives with overall accountability
- Experienced in working collaboratively in cross functional internal teams including Revenue and Creative
- Experience in Travel/Tourism/Hospitality industry would be advantageous but not essential
Location: This role is a hybrid role with 3 days based at Crieff Hydro Resort, Crieff, Perthshire and the remaining 2 days working from home.
What you\’ll get from us
- A Friendly & Supportive Team– Work in afun, welcoming environmentwhere team spirit and well-being are a priority.
- Grow with Us– We invest in our people. Whether you’re looking todevelop new skillsor take thenext step in your career, we’ll support you every step of the way.
- Career Progression– With multiple hotels, departments, and roles, you’ll have plenty of opportunities togrow and explore new career paths.
- Leadership Development– Get access to ourBe A Leader programmeand develop the skills to take your career further.
- Exclusive Discounts– Enjoyfree leisure membership for you and a partner,30% off retail, 50% of food and drinks, plus great savings on hotel activities.
- Team Rate Hotel Stays– Take time to recharge withdiscounted staysat all of our hotels from just£30 per night– where will you explore next?
- Refer a friend initiative– earn a bonus up to £250-£500 for each successful team member or manager you recommend to us.
- Guest mention incentive– earn an extra £5 for each guest review which positively mentions you.
- Live-in Accommodation– On-site housing is available, withbills included, making your move stress-free.
- Free Meals on Shift– Stay fuelled and focused withdelicious staff mealswhile you work.
- Wellbeing Support– Access24/7 confidential supportvia thePenninsula Employee Assistance Programme, covering mental health, financial advice, and more.
- Team Events & Annual Staff Party– We love to celebrate our people! Enjoy team events throughout the year and alegendary annual staff party.
Careers at the Crieff Hydro Family of Hotels
We have dedicated social media pages for our Careers within the Crieff Hydro Family of Hotels. Give us a follow to keep up to date with the latest careers news and insights.
Facebook:Crieff Hydro Family Careers | Crieff
Instagram:instagram.com
Please not this roledoes not qualify for sponsorship.To apply, you must have the right to work in the UK.
#HP
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Digital Media Manager employer: Crieff Hydro Limited
Contact Detail:
Crieff Hydro Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital media, especially in the hospitality sector. Understanding how competitors are leveraging paid media can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised budgets and improved performance metrics.
✨Tip Number 3
Network with professionals in the travel and hospitality industry. Engaging with others in this field can provide insights into the specific challenges and opportunities that come with digital marketing in this sector.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and how it has influenced your strategies. Being able to articulate your approach to continual learning and optimisation will resonate well with our team.
We think you need these skills to ace Digital Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media management, particularly with paid channels like Google and Meta. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and how your skills align with the company's goals. Mention your experience in budget management and performance optimisation to show you understand the role's requirements.
Showcase Your Analytical Skills: Include examples of how you've used analytics tools to measure campaign performance and make data-driven decisions. This will demonstrate your ability to provide actionable insights, which is crucial for this position.
Highlight Collaborative Experience: Since the role involves working with cross-functional teams, mention any past experiences where you've successfully collaborated with other departments. This shows you can work well in a team-oriented environment.
How to prepare for a job interview at Crieff Hydro Limited
✨Show Your Passion for Digital Media
Make sure to express your enthusiasm for digital media and how it can drive growth in the hospitality industry. Share examples of successful campaigns you've managed and how they contributed to revenue growth.
✨Demonstrate Budget Management Skills
Be prepared to discuss your experience with budget management. Highlight specific instances where you optimised budgets across multiple channels, ensuring you meet both short and long-term goals.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key part of the role, come ready to talk about your experience with testing frameworks. Share insights on how you've used A/B testing to improve campaign performance and what learnings you gained.
✨Emphasise Collaboration Experience
This role requires working closely with cross-functional teams. Be ready to provide examples of how you've successfully collaborated with other departments, such as Revenue and Creative, to align marketing strategies with business objectives.
