UK Sales Executive

Company Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

Job Description

We are looking for a highly organised, commercially minded and proactive Sales Executive to join our UK & Ireland team in a full-time role. The successful candidate will have direct responsibility for managing two Consumer Electronics (CE) retail accounts, building strong customer relationships and identifying opportunities to grow sales, distribution and visibility. Over time, there will be an opportunity to grow the account portfolio across CE, Telco and supermarket channels.

Alongside direct account ownership, the Sales Executive will work closely with the wider UK & IE commercial sales and retail marketing teams, playing an important role in the development and execution of our retail plans. The role combines account management and commercial development with strong operational execution, ensuring sales activity, financial rebate claims, promotions, product data and marketing assets are accurately managed and effectively delivered across retailers, distribution partners and internal teams.

Key Responsibilities:

• Account Management & Commercial Growth:
• Manage 2 CE retail accounts directly, owning the day-to-day commercial relationship and working with customers to drive sales performance.
• Develop and deliver targeted growth plans for assigned accounts, identifying opportunities across range, distribution, promotions, digital content and marketing activity.
• Build strong relationships with retail partners and identify opportunities to expand Cricut’s presence and performance within their businesses.
• Monitor account performance, sales trends and opportunities, translating insights into commercial actions.
• Over time, develop and grow the account portfolio across CE, Telco and supermarket channels.
• Support new business development opportunities and the expansion of Cricut into relevant retail channels.
• UK Sales & Marketing Execution:
• Manage marketing and promotional rebate claims, ensuring accuracy and timely processing as well as tracking.
• Collate, maintain and administer sales performance and forecasting data, liaising with retailers, distribution partners and internal stakeholders.
• Work with retailers and distribution partners to align promotional planning and communications.
• Coordinate and manage new line forms, set-up sheets, images and product assets, and ensure retailer websites are up to date and optimised.
• Assist with mystery shopping initiatives and report findings.
• Support the planning, promotion and delivery of consumer events, working with Senior Ambassadors to achieve KPIs and sharing post-event results with internal stakeholders.
• Regularly audit Cricut product listings across retailer websites, requesting updates to ensure product information, imagery and copy remain accurate.
• Conduct competitor analysis and pricing activity.
• Carry out ad hoc duties as required to support business needs.

Qualifications

Key Competencies:

• Commercial mindset with a drive to grow accounts and identify new opportunities.
• Strong customer relationship and account management skills.
• Strong organisational and administrative skills.
• High attention to detail and data accuracy.
• Commercial acumen, with the ability to manage budgets, financial spreadsheets and reporting accurately.
• Confident communicator with internal teams and external partners.
• Analytical mindset with the ability to interpret sales and product data.
• Ability to manage multiple priorities and ad hoc requests.
• Proactive, solution-oriented approach.
• Competent user of Excel, PowerPoint and sales reporting tools.
• Team player with the ability to work independently and take ownership.

Experience & Skills Required:

• Previous experience in sales, account management or commercial roles, ideally within retail or consumer products.
• Experience managing or supporting retail accounts and developing customer relationships.
• Experience in a Sales Executive, Account Executive or Junior Account Manager role is advantageous.
• Commercial mindset with an interest in developing accounts and growing into greater customer responsibility.
• Strong Excel and data-handling skills.
• Familiarity with product data management or online retail platforms.
• Strong stakeholder management and customer relationship-building skills.

Bonus: Prior experience working with CE, Telco or supermarket retailers.

Please note: Based in the UK. UK and occasional European travel expected.

Additional Information

A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You have a bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
• You set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
• You stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritise well, and manage your time wisely.
• You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

Summary

• Type: Full-time
• Function: Sales
• Experience level: Mid-Senior Level
• Industry: Consumer Electronics